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Werkstudent Digital Marketing (m/w/x)

ZEISS Group
Full-time
On-site
Jena, Thuringia, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Werkstudent Digital Marketing (m/w/x)

πŸ”Ή Company: ZEISS Group

πŸ”Ή Location: Jena, Thuringia, Germany

πŸ”Ή Job Type: Part-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 9, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Active participation in exciting projects to combine studies with practical experience
  • Collaboration with agencies on various international online projects
  • Work in an online marketing environment, including SEO, content management, social media, web analysis, website optimization, and project management
  • Contribution to the creation and design of internet pages

ASSUMPTION: This role is ideal for students seeking to gain practical experience in digital marketing while pursuing their studies.

πŸ“‹ Key Responsibilities

βœ… Actively participate in exciting projects to combine studies with practical experience

βœ… Collaborate with agencies on various international online projects

βœ… Work in an online marketing environment, including SEO, content management, social media, web analysis, website optimization, and project management

βœ… Contribute to the creation and design of internet pages

ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.

🎯 Required Qualifications

Education: Currently studying in fields such as Business Informatics, Communication Science, Marketing, Business Administration, or Media Studies

Experience: No specific experience required, but relevant internships or projects would be beneficial

Required Skills:

  • Good knowledge of basic web technologies
  • Proficient in MS Office
  • Good English skills in word and writing

Preferred Skills:

  • Previous experience in digital marketing or related fields
  • Familiarity with SEO tools and techniques

ASSUMPTION: While not explicitly stated, proficiency in German is likely to be required for this role, given the location and nature of the projects.

πŸ’° Compensation & Benefits

Salary Range: Werkstudent positions in Germany typically range from €10 to €15 per hour. The exact salary for this role is not specified, but it is likely to fall within this range.

Benefits:

  • Gain practical experience in a global technology leader
  • Develop skills and build a professional network
  • Flexible working hours to accommodate study schedule

Working Hours: Up to 20 hours per week, with flexible scheduling to accommodate the student's academic commitments

ASSUMPTION: The salary range provided is an estimate based on industry standards for Werkstudent positions in Germany. The exact salary may vary depending on factors such as the specific arrangement and the student's skills and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: The ZEISS Group operates in the fields of optics and optoelectronics, with a focus on semiconductor manufacturing technology, industrial quality and research, medical technology, and consumer markets.

Company Size: With over 46,000 employees, ZEISS is a large, globally active technology enterprise. This means that there may be opportunities for growth and development within the company, as well as a diverse range of projects and teams to work with.

Founded: ZEISS was founded in 1846 in Jena, Germany, and is headquartered in Oberkochen, Germany. The company is committed to promoting science through the Carl Zeiss Foundation, which is the sole owner of the holding company, Carl Zeiss AG.

Company Description:

  • ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics
  • The company generated annual revenue of around 11 billion euros in the previous fiscal year
  • ZEISS is active globally in around 50 countries with more than 60 sales and service locations, around 40 research and development facilities, and 35 production facilities worldwide

Company Specialties:

  • Optics
  • Optoelectronics and Precision Mechanics
  • Binoculars
  • Microscopy
  • Eyeglass Lenses
  • Biomedical Research
  • Medical Technology
  • Semiconductor Manufacturing Technology
  • Nano Technology
  • Industrial Metrology
  • Camera and Cine Lenses
  • Industry 4.0
  • Artificial Intelligence
  • Machine Learning
  • Software Engineering
  • Software Development

Company Website: www.zeiss.com/publisher

ASSUMPTION: As a large, globally active company, ZEISS offers a wide range of opportunities for professional growth and development. However, the competitive nature of the company may also mean that there is a high level of competition for these opportunities.

πŸ“Š Role Analysis

Career Level: Entry-level (Werkstudent)

Reporting Structure: The Werkstudent will report directly to the hiring manager or the relevant project team

Work Arrangement: Part-time, with flexible scheduling to accommodate the student's academic commitments

Growth Opportunities:

  • Gain practical experience in a global technology leader
  • Develop skills and build a professional network
  • Potential full-time employment opportunities after graduation

ASSUMPTION: While the Werkstudent role is intended to provide practical experience for students, there may also be opportunities for career progression within the company for those who demonstrate strong performance and potential.

🌍 Location & Work Environment

Office Type: On-site, with the option to work remotely for certain tasks or projects

Office Location(s): Jena, Thuringia, Germany

Geographic Context:

  • Jena is a university city in Thuringia, Germany, with a population of around 100,000 people
  • The city is known for its rich cultural heritage and is home to several museums and galleries
  • Jena is well-connected by public transportation, with a central station and several bus and tram lines

Work Schedule: Up to 20 hours per week, with flexible scheduling to accommodate the student's academic commitments

ASSUMPTION: The Werkstudent role may involve working on projects that require collaboration with teams based in other locations, which could necessitate some flexibility in working hours to accommodate different time zones.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager or relevant project team
  • Background check and reference check (if applicable)

Key Assessment Areas:

  • Relevant skills and knowledge in digital marketing
  • Ability to work independently and manage time effectively
  • Strong communication and teamwork skills
  • Adaptability and willingness to learn

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experience in digital marketing
  • Be prepared to discuss your academic background and how it relates to the role
  • Demonstrate your enthusiasm for the opportunity to gain practical experience in a global technology leader

ATS Keywords: Digital Marketing, SEO, Content Management, Social Media, Web Analysis, Website Optimization, Project Management, Web Technologies, MS Office, English

ASSUMPTION: The application process for this role is likely to be competitive, given the global reputation of the ZEISS Group and the opportunity to gain practical experience in a large, internationally active company.

πŸ› οΈ Tools & Technologies

  • SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
  • Content management systems (e.g., WordPress, Drupal, Joomla)
  • Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
  • Web analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects assigned to the Werkstudent.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Customer focus
  • Responsibility
  • Integrity

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on delivering high-quality work
  • Adaptable and open to learning new skills and technologies

Self-Assessment Questions:

  • Do you share ZEISS's commitment to innovation and quality?
  • Are you a strong team player with excellent communication skills?
  • Are you adaptable and open to learning new skills and technologies?

ASSUMPTION: As a large, globally active company, ZEISS values diversity and inclusion, and encourages applicants from all backgrounds to apply.

⚠️ Potential Challenges

  • Balancing academic commitments with work responsibilities
  • Adapting to the fast-paced and dynamic nature of digital marketing
  • Working effectively in a team with diverse backgrounds and skillsets
  • Managing multiple projects simultaneously and meeting tight deadlines

ASSUMPTION: The Werkstudent role may present unique challenges, such as balancing academic and work responsibilities, but also offers valuable opportunities for professional growth and development.

πŸ“ˆ Similar Roles Comparison

  • Compared to full-time digital marketing roles, the Werkstudent position offers more flexibility in working hours and a focus on gaining practical experience
  • However, the Werkstudent role may also involve fewer responsibilities and less autonomy than full-time positions
  • In terms of career progression, the Werkstudent role could serve as a stepping stone to full-time employment within the ZEISS Group

ASSUMPTION: While the Werkstudent role is designed to provide practical experience for students, it may also offer opportunities for career progression within the company for those who demonstrate strong performance and potential.

πŸ“ Sample Projects

  • Assisting with the optimization of ZEISS's corporate website for search engines
  • Contributing to the creation and design of landing pages for marketing campaigns
  • Analyzing web traffic data to identify trends and make data-driven decisions
  • Collaborating with agencies to develop and implement social media marketing strategies

ASSUMPTION: The specific projects assigned to the Werkstudent may vary depending on the needs of the company and the skills and interests of the individual.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30 days?
  • How does this role fit into the broader digital marketing strategy for the company?
  • What opportunities are there for professional development and growth within the company?
  • How does the company support Werkstudent employees in balancing academic and work responsibilities?
  • What is the typical career path for Werkstudent employees who demonstrate strong performance and potential?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your commitment to contributing to the success of the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experience in digital marketing
  • Prepare for the interview by researching the company and the role, and practicing common interview questions
  • Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.