Werkstudent*in Content & SEO (m/w/d)

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📌 Core Information

🔹 Job Title: Werkstudent*in Content & SEO (m/w/d)

🔹 Company: Rabot Energy

🔹 Location: Berlin, Berlin, Germany

🔹 Job Type: On-site

🔹 Category: 🔍 SEO & Content Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Hands-on experience in content writing and SEO
• Opportunity to contribute creative ideas to the marketing team
• Involvement in content creation for the company's online magazine
• Working closely with the SEO department

ASSUMPTION: This position primarily targets current students looking for practical experience in content creation and SEO in a real-world setting.

📋 Key Responsibilities

✅ Create and optimize articles and posts for the online magazine, focusing on keyword research and SEO optimization

✅ Analyze content performance using SEO tools and data analytics

✅ Research topics of interest to the target audience and develop well-researched magazine content

✅ Collaborate with the SEO team and internal subject matter experts

✅ Manage and update content in the CMS (WordPress)

ASSUMPTION: The role requires a balance between creative writing skills and technical SEO proficiency as it combines content creation with data-driven optimization tasks.

🎯 Required Qualifications

Education: Currently enrolled in an accredited university program in Journalism, Marketing, Communication, Media, or a related field.

Experience: Experience is not specified, but a strong foundation in writing and SEO is required.

Required Skills:

• Advanced proficiency in German (C2 level) and intermediate English (B1 level)
• Creative writing and the ability to write precisely and accurately for different audiences
• Basic understanding of SEO principles
• Aptitude for using tools like Google Analytics and Excel

Preferred Skills:

• Interest in further educational growth in SEO
• Experience with WordPress or similar CMS tools

ASSUMPTION: Candidates should possess a strong academic background and basic technical skills, with specific soft skills like creativity and collaboration being crucial for success in this role.

💰 Compensation & Benefits

Salary Range: Not specified, but an "attractive salary" is mentioned.

Benefits:

• Membership to Urban Sports Club
• Employee discounts on Rabot Energy tariffs
• Employee referral bonuses
• A supportive environment for personal and professional growth

Working Hours: Approximately 20 hours per week

ASSUMPTION: Compensation and benefits are designed to be highly attractive to students, offering both monetary and lifestyle advantages.

📌 Applicant Insights

🔍 Company Context

Industry: Utilities; Rabot Energy is a pioneer in providing sustainable and smart energy solutions with flexible tariffs.

Company Size: 104 employees, indicating a close-knit and adaptable work environment.

Founded: 2021, signifying a modern and innovative approach to energy markets.

Company Description:

• Enables consumers to actively participate in the energy transition
• Offers dynamic electricity tariffs with 100% green energy
• Focuses on real-time energy management via their app

Company Specialties:

• Renewable energy solutions
• Smart tariff systems
• Real-time energy management

Company Website: https://www.rabot.energy/

ASSUMPTION: Rabot Energy values innovation and sustainability, targeting eco-conscious consumers with its cutting-edge services.

📊 Role Analysis

Career Level: Entry-level position suited for students or early-career professionals

Reporting Structure: Likely reports to the SEO Manager or Head of Content

Work Arrangement: Primarily on-site with collaborative work in a startup environment

Growth Opportunities:

• Skill development in SEO and content marketing
• Networking within a dynamic and youthful company
• Potential for future full-time employment

ASSUMPTION: This role offers significant learning opportunities, especially in the context of a vibrant startup, providing career path clarity in the digital marketing realm.

🌍 Location & Work Environment

Office Type: Startup-style office, promoting innovation and teamwork

Office Location(s): Berlin, with potential interaction with other locations virtually

Geographic Context:

• Berlin is a hub for tech startups and innovation
• Rich in cultural experiences and professional networks
• Located centrally with accessible public transport options

Work Schedule: Fixed work hours tailored to accommodate student schedules

ASSUMPTION: The Berlin location attracts a diverse workforce and offers a vibrant lifestyle that complements the company's innovative culture.

💼 Interview & Application Insights

Typical Process:

• Initial CV screening
• Interview with HR and direct manager
• Technical or writing assessment

Key Assessment Areas:

• Writing proficiency and creativity
• Understanding of SEO concepts
• Analytical skills with data interpretation

Application Tips:

• Highlight relevant coursework and projects in your application
• Showcase specific examples of creative writing
• Demonstrate basic SEO knowledge through any personal projects

ATS Keywords: Content Writing, SEO, Data Analysis, CMS, Team Collaboration

ASSUMPTION: The application process is designed to identify candidates who are both analytically skilled and creatively inclined, fitting well with the company's growth-oriented culture.

🛠️ Tools & Technologies

• Google Analytics
• Excel
• WordPress

ASSUMPTION: Familiarity with these tools is essential for daily tasks, especially for data analysis and content management.

👔 Cultural Fit Considerations

Company Values:

• Innovation in sustainable energy
• Commitment to renewable resources
• Encouragement of new ideas and solutions

Work Style:

• Collaborative and team-oriented
• Flexibility in approach to problem-solving
• Open to feedback and continuous improvement

Self-Assessment Questions:

• Are you passionate about sustainability and energy solutions?
• Do you thrive in a startup environment with rapid change?
• Can you balance creative tasks with analytical assessments?

ASSUMPTION: The company's culture aligns well with individuals who are passionate about making a positive impact on the environment while working in a dynamic and innovative setting.

⚠️ Potential Challenges

• Balancing creativity with structured SEO strategies
• Managing multiple projects with tight deadlines
• Adapting to a fast-paced startup environment
• Staying updated with the latest SEO trends and practices

ASSUMPTION: Candidates should be prepared for the rapid pace and dynamic nature of startup life, requiring adaptability and proactive learning habits.

📈 Similar Roles Comparison

• Greater emphasis on real-time content adjustments compared to static strategies
• Involvement in cross-functional team projects is more frequent in startups
• Stronger focus on innovation and sustainability themes than in traditional roles

ASSUMPTION: Due to its unique focus on energy solutions, this role may offer more diverse experiences than typical content roles in other industries.

📝 Sample Projects

• Developing a series of articles on renewable energy
• SEO campaign targeted at increasing blog visibility
• Collaboration writing project with team members

ASSUMPTION: Sample projects are usually aimed at enhancing the brand's role as a thought leader in the energy industry, thus requiring creativity and thorough research skills.

❓ Key Questions to Ask During Interview

• What are the long-term goals for Rabot Energy's content strategy?
• How does the company foster innovation within the team?
• What metrics are used to define success for content and SEO campaigns?
• Can you describe the team culture and dynamics?
• What opportunities are there for professional development and growth?

ASSUMPTION: Preparing these questions showcases the candidate's interest in contributing to and growing with the company, as well as focusing on strategic priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare portfolio pieces showcasing writing and SEO projects
• Ensure your resume highlights relevant skills and experiences
• Research Rabot Energy's market presence and competitors
• Follow up on your application via email after submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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