📌 Core Information
🔹 Job Title: Werkstudent:in im E-Mail-Marketing
🔹 Company: XbyX - Women in Balance
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Part-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Assisting in editorial planning and creation of newsletters and other CRM activities
- Preparing content for different target audience segments
- Supporting the creation of reports and analyzing A/B tests and conversion rates
- Organizing tasks around CRM campaigns, such as sending product samples and conducting structured customer surveys
ASSUMPTION: This role is ideal for students seeking practical experience in online marketing, with a focus on email marketing and CRM activities. It offers a chance to gain valuable insights into a growing startup focused on women's health.
📋 Key Responsibilities
✅ Assist in the editorial planning and creation of newsletters and other CRM activities, from copywriting to campaign evaluation
✅ Prepare content for different target audience segments, both textually and visually
✅ Support the creation of reports and analyze A/B tests, opening rates, clicks, and conversion rates
✅ Oversee organizational tasks around CRM campaigns, such as sending product samples and conducting structured customer surveys
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work effectively in a team. Familiarity with email marketing tools and CRM systems is a plus but not required.
🎯 Required Qualifications
Education: Pursuing a Bachelor's or Master's degree in Business Administration, Communication Sciences, or a related field with a focus on (Online) Marketing
Experience: No prior professional experience required, but relevant internships or projects are a plus
Required Skills:
- Strong organizational skills
- Excellent communication and writing skills in German (C2 level)
- Interest in women's health and hormonal balance
- Ability to work independently and in a team
- Basic knowledge of email marketing tools and CRM systems (a plus)
Preferred Skills:
- Previous experience in email marketing or CRM activities
- Familiarity with data analysis and reporting
- Knowledge of the German-speaking market
ASSUMPTION: Applicants should have a strong interest in the field of women's health and be eager to learn about email marketing and CRM activities. Previous experience is not required, but a strong academic background and relevant coursework are expected.
💰 Compensation & Benefits
Salary Range: €12-15 per hour (based on industry standards for entry-level marketing roles in Berlin)
Benefits:
- Flexible working hours
- Hybrid work model (in-office and remote work)
- Learning opportunities and on-the-job training
- Fair compensation
- Provision of XbyX shakes, smoothies, and extracts
- Long-term perspective with growth potential
Working Hours: 16-20 hours per week, with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Berlin. The benefits package is designed to attract and retain talented students seeking practical experience.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services, focusing on women's health, hormonal balance, menopause, and healthy aging
Company Size: Small (11-50 employees), offering a close-knit and dynamic work environment
Founded: 2019, with a mission to educate and liberate midlife women from menopause stigma and promote healthy aging
Company Description:
- XbyX is a digital platform offering plant-based products and educational resources for women over 40
- The company aims to empower women by providing solutions for hormonal balance, menopause symptoms, and overall well-being
- XbyX products are supported by features such as an online self-assessment, audio courses, and a private community
Company Specialties:
- Plant-based products for hormonal balance and menopause relief
- Educational content and resources for women's health
- Private community for midlife women to connect and share experiences
Company Website: http://www.xbyx.de
ASSUMPTION: XbyX is a growing startup with a strong focus on women's health and empowerment. The company offers a unique opportunity for students to gain practical experience in online marketing and contribute to a meaningful cause.
📊 Role Analysis
Career Level: Entry-level (Werkstudent:in)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Hybrid (2 days in the office near Berlin-Nordbahnhof, with the possibility of remote work after onboarding)
Growth Opportunities:
- Gain practical experience in online marketing and email marketing
- Develop skills in data analysis, reporting, and campaign management
- Contribute to a growing startup focused on women's health and empowerment
- Potential long-term opportunities with the company, as it continues to grow and expand
ASSUMPTION: This role offers a unique opportunity for students to gain valuable experience in online marketing and contribute to a meaningful cause. The hybrid work arrangement provides flexibility and the chance to work in a dynamic, close-knit team.
🌍 Location & Work Environment
Office Type: Modern and collaborative office space near Berlin-Nordbahnhof
Office Location(s): Straßburger Str 43, Berlin, Berlin 10405, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving startup scene
- The office is located in the heart of Berlin, with easy access to public transportation and nearby amenities
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
Work Schedule: Flexible working hours, with the possibility of remote work after onboarding
ASSUMPTION: The office provides a collaborative and engaging work environment, with easy access to public transportation and nearby amenities. The flexible work schedule offers a good work-life balance for students.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the Marketing Manager
- Final decision and offer
Key Assessment Areas:
- Communication and writing skills in German
- Interest in women's health and hormonal balance
- Organizational skills and attention to detail
- Ability to work independently and in a team
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Demonstrate your interest in women's health and hormonal balance in your application materials
- Prepare for interview questions related to your understanding of email marketing, CRM activities, and data analysis
ATS Keywords: Email Marketing, CRM, Content Creation, Data Analysis, Teamwork, Organization, Initiative
ASSUMPTION: The application process is designed to assess the candidate's communication skills, interest in women's health, and relevant experience or coursework. Applicants should tailor their application materials to highlight these qualities.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, HubSpot, or similar)
- CRM systems (e.g., Salesforce, HubSpot CRM, or similar)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: Familiarity with these tools is not required, as the company will provide onboarding and training for successful candidates.
👔 Cultural Fit Considerations
Company Values:
- Empowerment of midlife women
- Education and awareness of women's health
- Innovation and continuous improvement
Work Style:
- Collaborative and team-oriented
- Flexible and adaptable
- Results-driven and focused on continuous learning
Self-Assessment Questions:
- How do you align with XbyX's mission to empower midlife women and promote women's health?
- How comfortable are you working in a dynamic, startup environment with a hybrid work arrangement?
- How do your personal work style and values fit with XbyX's company culture?
ASSUMPTION: Applicants should assess their fit with XbyX's mission, work style, and company culture to ensure a successful and enjoyable work experience.
⚠️ Potential Challenges
- Balancing work responsibilities with academic commitments
- Adapting to a fast-paced, dynamic startup environment
- Developing new skills in email marketing, CRM activities, and data analysis
- Working with a diverse range of target audience segments and tailoring content accordingly
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role focuses specifically on email marketing and CRM activities, unlike related positions that may have a broader marketing focus
- XbyX's focus on women's health and empowerment sets it apart from other companies in the wellness and fitness industry
- As a Werkstudent:in, this role offers a unique opportunity for students to gain practical experience and contribute to a meaningful cause
ASSUMPTION: Applicants should consider the unique aspects of this role and how it differs from other marketing positions, as well as the opportunity to contribute to XbyX's mission and values.
📝 Sample Projects
- Creating and executing a targeted email campaign for a specific customer segment
- Analyzing campaign performance and optimizing future campaigns based on data insights
- Developing a customer survey to gather feedback and improve CRM activities
ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with the Werkstudent:in im E-Mail-Marketing role at XbyX.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for XbyX?
- What are the most important priorities for this role in the first 30 days?
- How does XbyX support the professional development and growth of its employees?
- What are the key challenges facing the marketing team, and how can this role contribute to addressing them?
- How does XbyX foster a collaborative and inclusive work environment?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company, and the team dynamics, ensuring a good fit and a successful onboarding process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for interview questions related to your understanding of email marketing, CRM activities, and data analysis
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
