📌 Core Information
🔹 Job Title: Werkstudent/in im Multi-Channel Marketing (all gender)
🔹 Company: Havas Group
🔹 Location: Frankfurt, Hesse, Germany
🔹 Job Type: Part-Time, Temporary
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-23
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Hybrid (2 days in office)
🚀 Job Overview
Key aspects of this role include:
- Assisting the consulting team in advising clients
- Conducting target group and competitive analyses
- Summarizing analysis results in presentations
- Managing small projects independently
- Occasionally assisting at the reception
ASSUMPTION: This role is ideal for students seeking practical experience in media planning and market research within an advertising agency.
📋 Key Responsibilities
✅ Assist the consulting team in advising clients on media strategies
✅ Conduct target group and competitive analyses to inform campaign strategies
✅ Summarize analysis results in clear and engaging presentations
✅ Manage small projects independently, from planning to execution
✅ Occasionally assist at the reception, providing a welcoming first impression to visitors
ASSUMPTION: While this is a part-time role, it offers significant responsibility and the opportunity to contribute to high-impact campaigns.
🎯 Required Qualifications
Education: Currently enrolled in a business, communications, or humanities program
Experience: No professional experience required
Required Skills:
- Strong analytical skills, with a keen eye for data presentation
- Proficient in MS Office, especially Excel and PowerPoint
- Excellent German and English language skills
- Customer-oriented, reliable, team player, and flexible
Preferred Skills:
- Previous experience in market research or advertising
- Familiarity with media planning tools
ASSUMPTION: Successful candidates will have a strong academic background, excellent communication skills, and a keen interest in the advertising industry.
💰 Compensation & Benefits
Salary Range: €10-15 per hour (industry standard for German part-time student jobs)
Benefits:
- Hybrid work environment (up to 50% remote work)
- Full Fitness First membership for €10 per month
- Regular team events and activities
- Individual development plan and access to Havas University for training and workshops
Working Hours: 20 hours per week, with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for part-time student jobs in Germany. Benefits are subject to change and may vary based on the specific hiring manager's discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Havas Group is a global advertising and communications network, operating in over 100 markets worldwide. They offer integrated marketing solutions across all communication activities.
Company Size: Havas Group has 10,001+ employees globally, providing a large and diverse work environment.
Founded: 1835, in Paris, France
Company Description:
- Havas Group aims to make a meaningful difference to brands, businesses, and people through innovative, integrated communications solutions.
- The company operates through a seamless, integrated global strategy and operating system called Converged, which combines data, tech, and AI with human expertise.
- Havas Group is committed to building a diverse and inclusive culture where everyone feels they belong and can thrive.
Company Specialties:
- Media planning and buying
- Creative advertising
- Public relations and communications
- Digital marketing and social media
- Brand strategy and consulting
Company Website: https://www.havas.com/
ASSUMPTION: Havas Group's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry Level (Werkstudent)
Reporting Structure: This role reports directly to the consulting team lead.
Work Arrangement: Hybrid, with up to 50% remote work and the remainder in the office.
Growth Opportunities:
- Gain practical experience in media planning and market research
- Develop presentation and project management skills
- Build a professional network within the advertising industry
- Potential full-time employment opportunities after graduation
ASSUMPTION: This role provides an excellent starting point for a career in advertising, with opportunities to learn from experienced professionals and contribute to high-impact campaigns.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): 29/30 Quai de Dion Bouton, Puteaux, 92800, FR (global headquarters); local office locations may vary
Geographic Context:
- Frankfurt is the fifth-largest city in Germany and a major financial hub
- The city offers a vibrant cultural scene, with numerous museums, theaters, and music venues
- Frankfurt is well-connected by public transportation, with an extensive network of trams, buses, and trains
Work Schedule: Flexible, with the ability to work from home up to 50% of the time
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Analytical skills and data presentation
- Communication and language skills
- Customer orientation and teamwork
- Cultural fit and motivation
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your enthusiasm for the advertising industry and the role
- Prepare examples of previous analyses or projects that showcase your skills
- Follow up with the hiring manager after the interview to express your continued interest
ATS Keywords: Media planning, market research, data analysis, presentation, project management, advertising, customer orientation, teamwork, German, English
ASSUMPTION: The application process may vary based on the specific hiring manager's preferences and the current hiring needs of the company.
🛠️ Tools & Technologies
- MS Office Suite (Excel, PowerPoint)
- Media planning and buying tools (e.g., Mediamatic, Nielsen, Kantar)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: The required tools and technologies may vary based on the specific needs of the projects assigned to the Werkstudent.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Diversity
- Excellence
Work Style:
- Agile and collaborative
- Data-driven and innovative
- Focused on making a meaningful difference
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about making a meaningful difference to brands, businesses, and people?
- Do you embrace diversity and inclusion, and are you committed to fostering a respectful and inclusive work environment?
ASSUMPTION: Successful candidates will align with Havas Group's core values and work style, demonstrating a strong commitment to collaboration, innovation, and making a meaningful difference.
⚠️ Potential Challenges
- Balancing academic responsibilities with the demands of a part-time job
- Adapting to the fast-paced and dynamic nature of the advertising industry
- Developing strong communication and presentation skills in a professional environment
- Managing multiple projects and deadlines simultaneously
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow in a fast-paced environment.
📈 Similar Roles Comparison
- Werkstudent/in im Multi-Channel Marketing (all gender) vs. Volontär/in im Marketing: Both roles offer practical experience in media planning and market research, but the Werkstudent role has a stronger focus on data analysis and presentation.
- Industry-specific context: The advertising industry is dynamic and fast-paced, with a strong emphasis on creativity, innovation, and data-driven decision-making.
- Career path comparison: This role can lead to full-time employment opportunities in media planning, market research, or other advertising-related fields after graduation.
ASSUMPTION: While this role shares similarities with other entry-level marketing positions, it offers unique opportunities for growth and development within the advertising industry.
📝 Sample Projects
- Conducting a target group analysis for a new product launch
- Evaluating the effectiveness of a competitor's advertising campaign
- Developing a presentation to communicate key insights and recommendations to the client
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that may be assigned to the Werkstudent, but the specific projects may vary based on the company's current needs and priorities.
❓ Key Questions to Ask During Interview
- What are the most important skills and qualities you're looking for in a Werkstudent for this role?
- How does this role fit into the overall structure of the consulting team, and what opportunities are there for growth and development?
- What are the most challenging aspects of working in media planning and market research, and how can I best prepare for them?
- How does Havas Group support the professional development and growth of its Werkstudenten?
- What are the next steps in the application process, and when can I expect to hear back about my application?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and your commitment to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of previous analyses or projects that showcase your skills
- Follow up with the hiring manager after the interview to express your continued interest
- Wait for the company's response, which may take up to 2-3 weeks
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
