📌 Core Information
🔹 Job Title: Werkstudent:in im Onsite Campaign & Content Management // Remote möglich
🔹 Company: E. Breuninger GmbH & Co.
🔹 Location: Stuttgart, Baden-Württemberg, Germany
🔹 Job Type: Werkvertrag (Part-time, Intern)
🔹 Category: Retail, E-commerce
🔹 Date Posted: 2025-04-28
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Remote OK (European Countries)
🚀 Job Overview
Key aspects of this role include:
- Supporting content managers in operational processes and daily tasks
- Managing onsite marketing measures and maintaining content in the CMS tool
- Creating and maintaining markenseiten and content modules
- Preparing reportings to improve customer journey
ASSUMPTION: This role is ideal for students seeking practical experience in e-commerce and content management within the fashion and lifestyle industry.
📋 Key Responsibilities
✅ Supporting content managers in operational processes and daily tasks related to luxury and brand marketing on Breuninger.com
✅ Managing onsite marketing measures and maintaining content in the CMS tool
✅ Creating and maintaining markenseiten and content modules in collaboration with internal teams
✅ Preparing reportings to improve customer journey and support the team in continuous improvement
ASSUMPTION: The role requires strong communication skills, analytical thinking, and the ability to work independently and in a team.
🎯 Required Qualifications
Education: Enrolled in a degree program in business administration, media management, communication sciences, or a related field
Experience: No professional experience required, but relevant internships or projects are a plus
Required Skills:
- Strong passion for fashion and alignment with Breuninger's high visual and content standards
- Good analytical skills and strong initiative
- Self-motivation, independence, and team spirit
- Fluency in German and English
- Proficient in Microsoft Office applications
Preferred Skills:
- Previous experience in e-commerce or a related field
- Familiarity with CMS tools
ASSUMPTION: Applicants should have a strong interest in fashion and e-commerce, as well as excellent communication and analytical skills.
💰 Compensation & Benefits
Salary Range: €12-15 per hour (industry standard for entry-level Werkstudent positions in Germany)
Benefits:
- Attractive salary package with company pension scheme and voluntary social benefits
- Employee discount of 30% on all products and services
- Personal and professional development opportunities
- Flexible vacation days through salary conversion
- Remote work options and workation opportunities
- Corporate benefits and attractive discounts from various companies
- Job bike leasing through salary conversion
Working Hours: 20 hours per week (flexible)
ASSUMPTION: The salary range is estimated based on industry standards for entry-level Werkstudent positions in Germany. Benefits may vary depending on the specific contract and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, E-commerce, Fashion, and Lifestyle
Company Size: Medium (5,001-10,000 employees)
Founded: 1881
Company Description:
- Breuninger is a leading omnichannel retailer for fashion and lifestyle products in the DACH region
- Offers a wide range of premium and luxury brands through 12 department stores and the online shop Breuninger.com
- Emphasizes innovation, sustainability, and exceptional customer experiences
Company Specialties:
- Fashion and lifestyle products
- Premium and luxury brands
- Omnichannel retailing
- E-commerce
- Designer fashion
- Shopping experience and trends
Company Website: www.breuninger.com
ASSUMPTION: Breuninger is a well-established retailer with a strong focus on fashion, innovation, and customer experience. The company offers a wide range of products and brands, as well as attractive benefits for employees.
📊 Role Analysis
Career Level: Entry-level (Werkstudent)
Reporting Structure: Reports directly to the content management team
Work Arrangement: Part-time (20 hours per week) with remote work options
Growth Opportunities:
- Gain practical experience in e-commerce and content management
- Develop skills in marketing, analytics, and teamwork
- Potential full-time employment opportunities after graduation
ASSUMPTION: This role offers excellent opportunities for students to gain practical experience and develop valuable skills in the fashion and e-commerce industries.
🌍 Location & Work Environment
Office Type: Modern, agile, and value-driven work environment
Office Location(s): Stuttgart, Baden-Württemberg, Germany (with remote work options)
Geographic Context:
- Stuttgart is the capital and largest city of the German state of Baden-Württemberg
- Known for its rich history, vibrant culture, and strong economy
- Offers a high quality of life with numerous parks, museums, and entertainment options
Work Schedule: Flexible, with a focus on supporting the content management team's daily tasks and projects
ASSUMPTION: The work environment at Breuninger is modern, agile, and value-driven, with a strong focus on employee well-being and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Communication skills and language proficiency
- Analytical thinking and problem-solving abilities
- Cultural fit and alignment with Breuninger's values
- Enthusiasm for fashion and e-commerce
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for fashion and e-commerce in your application materials
- Prepare for interview questions related to your understanding of Breuninger's business, products, and values
ATS Keywords: Content management, e-commerce, fashion, marketing, analytics, teamwork, Microsoft Office, German language, English language
ASSUMPTION: The application process at Breuninger is designed to assess candidates' communication skills, analytical thinking, and cultural fit. Applicants should tailor their application materials to highlight relevant skills and experiences for this role.
🛠️ Tools & Technologies
- CMS tools (e.g., Adobe Experience Manager, Contentful, or similar)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Trust
- Performance orientation
Work Style:
- Collaborative and team-oriented
- Agile and innovative
- Focused on continuous improvement
Self-Assessment Questions:
- Do you share Breuninger's values of respect, trust, and performance orientation?
- Are you comfortable working in a collaborative and agile environment?
- Do you have a strong passion for fashion and e-commerce, and a desire to learn and grow in this industry?
ASSUMPTION: Breuninger values a strong cultural fit, with an emphasis on respect, trust, and performance orientation. Applicants should assess their alignment with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing multiple tasks and priorities in a fast-paced environment
- Balancing work responsibilities with academic commitments
- Adapting to Breuninger's unique work culture and values
- Meeting the high visual and content standards set by the Breuninger brand
ASSUMPTION: While this role offers many opportunities for growth and development, it also presents challenges that applicants should be prepared to face.
📈 Similar Roles Comparison
- Compared to other Werkstudent roles in e-commerce and content management, this position offers a unique opportunity to work with a leading omnichannel retailer in the fashion and lifestyle industry
- Breuninger's strong focus on innovation, sustainability, and exceptional customer experiences sets it apart from other retailers
- This role provides an excellent starting point for a career in e-commerce, marketing, or a related field
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other entry-level positions in the fashion and e-commerce industries.
📝 Sample Projects
- Creating and maintaining markenseiten and content modules for a specific brand or product category
- Analyzing customer data to identify trends and opportunities for improvement
- Supporting the content management team in the creation and implementation of marketing campaigns
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that applicants can expect in this role. The specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does Breuninger support the professional development of its Werkstudenten?
- What are the most important qualities for success in this role?
- How does Breuninger measure the success of its content management strategies?
- What are the opportunities for growth and advancement within the content management team?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply here
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for interview questions related to your understanding of Breuninger's business, products, and values
- Follow up with the hiring manager within one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
