Werkstudent /-in oder Praktikant /-in für den Bereich Online Marketing (w/m/d)

📌 Core Information

🔹 Job Title: Werkstudent /-in oder Praktikant /-in für den Bereich Online Marketing (w/m/d)

🔹 Company: HRM Institute GmbH & Co.KG (ehemals boerding messe )

🔹 Location: Mannheim, Baden-Württemberg, Germany

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: 2025-05-19

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting online marketing activities
• Creating and managing campaigns
• Contributing to SEO and SEA strategies
• Working with modern software tools

ASSUMPTION: This role is ideal for students looking to gain practical experience in online marketing while earning a degree.

📋 Key Responsibilities

✅ Supporting the online marketing team in various tasks

✅ Creating and managing geo-targeting campaigns and YouTube/video campaigns

✅ Contributing to the development and implementation of SEO and SEA strategies

✅ Working with modern software tools and potentially using ChatGPT for tasks

✅ Possibility to use this role for a final thesis (Bachelor/Master/Diploma)

ASSUMPTION: The role may involve some independent work and project management, providing valuable experience for a student's professional development.

🎯 Required Qualifications

Education: Enrollment in a relevant degree program (e.g., Marketing, Business, or a related field)

Experience: No professional experience required, but some knowledge in online and social media marketing is beneficial

Required Skills:

• Fluent in German with native-level spelling
• Basic knowledge in online and social media marketing
• Familiarity with Google Ads, Analytics, and Search Console
• Basic WordPress or Typo3 knowledge
• ChatGPT experience is a plus

Preferred Skills:

• Digital and sales affinity

ASSUMPTION: The ideal candidate is a motivated student eager to learn and apply online marketing skills in a practical setting.

💰 Compensation & Benefits

Salary Range: €12-15 per hour (based on German student internship standards)

Benefits:

• Pleasant working atmosphere
• Individual support and good career prospects
• Varied workplace
• Appropriate compensation
• Great office view and free drinks
• Equipped kitchen

Working Hours: 20 hours per week (flexible)

ASSUMPTION: The salary range is an estimate based on German student internship standards and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services. The HRM Institute focuses on networking, knowledge sharing, and providing solutions for HR professionals in the DACH region.

Company Size: Small (11-50 employees). A small company size offers a more personal and agile work environment, providing ample opportunities for growth and learning.

Founded: The HRM Institute was founded in 2002, making it an established player in the HR industry.

Company Description:

• Offers online continuing education for recruiters (Digital Recruiter)
• Publishes a bi-monthly magazine for HR managers (personal manager)
• Organizes an Expofestival for recruiting, talent management, and employer branding solutions (Talentpro)
• Operates HRM portals and specialized job boards for various industries
• Produces communal circulation folders for administrations and offices

Company Specialties:

• Knowledge in HR sector
• HR marketing
• Employer branding
• Active sourcing
• Personal management
• Recruiting
• Talent management
• HR tech & innovation
• Learning & development
• And law

Company Website: https://www.hrmri.org/home.html

ASSUMPTION: The company's diverse range of services and products indicates a dynamic and varied work environment for employees.

📊 Role Analysis

Career Level: Entry-level (Werkstudent/Praktikant)

Reporting Structure: The Werkstudent/Praktikant will report directly to the online marketing team.

Work Arrangement: On-site, with flexible working hours (20 hours per week).

Growth Opportunities:

• Gain practical experience in online marketing
• Potential to contribute to the company's growth and success
• Opportunity to use this role for a final thesis

ASSUMPTION: This role offers a unique opportunity for students to gain valuable experience in online marketing and potentially contribute to the company's growth.

🌍 Location & Work Environment

Office Type: Modern office with a view of the Rhine

Office Location(s): Mannheim, Germany

Geographic Context:

• Mannheim is a mid-sized city in the southwest of Germany
• Known for its vibrant culture, historic architecture, and proximity to nature
• Offers a high quality of life with various leisure activities and a well-connected public transportation system

Work Schedule: Flexible, with a focus on 20 hours per week

ASSUMPTION: The office location in Mannheim provides a pleasant work environment with easy access to public transportation and various leisure activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview
• Decision and offer

Key Assessment Areas:

• Relevant skills and knowledge in online marketing
• Communication and teamwork skills
• Motivation and commitment
• Cultural fit

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Show enthusiasm for online marketing and eagerness to learn
• Prepare questions about the company, team, or role to demonstrate your interest

ATS Keywords: Online Marketing, Geo-Targeting, YouTube Campaigns, SEO, SEA, WordPress, Typo3, Google Ads, Google Analytics, Search Console, ChatGPT

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Search Console
• WordPress
• Typo3
• ChatGPT

ASSUMPTION: Familiarity with these tools is essential for success in this role, and the company may provide training or support for candidates who are new to them.

👔 Cultural Fit Considerations

Company Values:

• Knowledge sharing
• Networking
• Providing solutions for HR professionals

Work Style:

• Collaborative
• Dynamic
• Agile

Self-Assessment Questions:

• How do you stay updated with the latest trends in online marketing?
• Can you describe a time when you had to manage a project or campaign independently?
• How do you approach learning new tools or software?

ASSUMPTION: Candidates who align with the company's values and work style will likely find this role a good fit.

⚠️ Potential Challenges

• Balancing work and studies
• Keeping up with the fast-paced nature of online marketing
• Adapting to a dynamic work environment
• Potential language barriers for non-native German speakers

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn.

📈 Similar Roles Comparison

• This role focuses more on practical experience and less on academic research compared to similar academic positions
• Offers a broader range of online marketing tasks compared to specialized roles in SEO or PPC
• Provides an opportunity to gain experience in various aspects of online marketing, offering a strong foundation for a career in the field

ASSUMPTION: This role offers a unique blend of practical experience and exposure to various aspects of online marketing, making it an attractive option for students interested in the field.

📝 Sample Projects

• Developing and executing a geo-targeted campaign for a specific event or product launch
• Analyzing and optimizing the company's YouTube channel for better engagement and reach
• Researching and implementing SEO strategies to improve the company's search engine rankings

ASSUMPTION: These projects are designed to provide practical experience and help students develop their skills in online marketing.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the online marketing team currently?
• How does this role fit into the overall marketing strategy of the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support Werkstudenten/Praktikanten in their academic pursuits?
• What is the team dynamic like, and how does this role contribute to the team's success?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare a cover letter explaining your motivation and why you are a good fit for this position
• If applicable, prepare examples or a portfolio showcasing your relevant work
• Follow up with the company one week after submission if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.