📌 Core Information
🔹 Job Title: Werkstudent*in Online Marketing (m/w/d/-)
🔹 Company: Deutsche Telekom Group
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Part-Time
🔹 Category: Marketing & Sales
🔹 Date Posted: 2025-07-03
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Hybrid (2 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Supporting the planning and execution of sales and online marketing campaigns
- Analyzing sales figures and performance to derive actionable recommendations
- Identifying new online partners and niches for product marketing
- Collaborating closely with key account managers and agencies
ASSUMPTION: This role is designed to provide practical experience in online marketing and sales for students enrolled in relevant fields of study.
📋 Key Responsibilities
✅ Assist in planning and implementing sales and online marketing campaigns
✅ Analyze sales figures and performance to derive actionable recommendations
✅ Identify new online partners and niches for product marketing
✅ Collaborate closely with key account managers and agencies
ASSUMPTION: Responsibilities may evolve based on the team's needs and the student's skills and interests.
🎯 Required Qualifications
Education: Enrolled full-time student, preferably in business administration or marketing
Experience: No professional experience required
Required Skills:
- Familiarity with online marketing
- Proficient in MS Office, especially Excel and PowerPoint
- Self-motivated and structured working style
Preferred Skills:
- Knowledge of the German telecommunications market
- Experience with campaign management tools
ASSUMPTION: Preferred skills are not mandatory but can provide a competitive edge in the application process.
💰 Compensation & Benefits
Salary Range: €14 brutto per hour (minimum, may vary based on performance)
Benefits:
- Flexible working hours
- Hybrid work model (up to 70% remote work currently possible)
- Workation (up to 20 days per year in an EU country)
- Access to a mental health platform with individual and group sessions, as well as webinars
- Extensive health offers
Working Hours: 20 hours per week
ASSUMPTION: The salary range is based on the information provided in the job listing and may vary depending on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 10,001+ employees
Founded: 1996 (as Deutsche Telekom AG)
Company Description:
- Deutsche Telekom is a leading provider of telecommunications and information services in Europe
- The company offers a wide range of products and services, including fixed and mobile networks, internet access, and digitalization solutions
- Deutsche Telekom is committed to creating a culture of collaboration and innovation, with a focus on diversity and inclusion
Company Specialties:
- Artificial Intelligence
- IT Security
- Cloud Computing
- Internet of Things
- 5G
- Smart Home
- Connected Car
- Automotive
- Health
- Fiber Optics
- Sustainability
- and Digitalization
Company Website: https://www.telekom.com/careers
ASSUMPTION: The company description and specialties are based on the information provided on the company's LinkedIn page.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and learning
Reporting Structure: This role reports directly to the marketing and sales team
Work Arrangement: Hybrid, with 2 days per week in the office
Growth Opportunities:
- Gain practical experience in online marketing and sales
- Develop skills in campaign planning, analysis, and collaboration
- Potential for full-time employment after graduation
ASSUMPTION: Growth opportunities are based on the company's commitment to employee development and the potential for full-time employment after graduation.
🌍 Location & Work Environment
Office Type: Modern office space in the heart of Cologne, with a hybrid work model
Office Location(s): Rheinauhafen, Cologne
Geographic Context:
- Cologne is the fourth-largest city in Germany and offers a vibrant cultural scene, with numerous museums, galleries, and events
- The city is known for its historic architecture, including the Cologne Cathedral and the Old Town
- Cologne is well-connected by public transportation, with frequent train and bus services
Work Schedule: 20 hours per week, with flexible working hours
ASSUMPTION: The geographic context is based on general information about Cologne and may not reflect the specific work environment of the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Decision and offer
Key Assessment Areas:
- Relevant skills and knowledge in online marketing
- Proficient use of MS Office, especially Excel and PowerPoint
- Self-motivation and structured working style
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your familiarity with online marketing and the German telecommunications market
- Show enthusiasm for the role and the company
ATS Keywords: Online Marketing, Campaign Planning, Sales, Analysis, MS Office, Excel, PowerPoint, Student, Entry Level
ASSUMPTION: The application process and key assessment areas are based on typical hiring processes for student positions in the telecommunications industry.
🛠️ Tools & Technologies
- MS Office (Excel, PowerPoint)
- Campaign management tools (if applicable)
ASSUMPTION: The required tools and technologies are based on the job description and may vary depending on the specific projects and campaigns the student works on.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Responsibility
- Openness
- Trust
Work Style:
- Collaborative
- Innovative
- Customer-focused
- Results-driven
Self-Assessment Questions:
- Do I have a strong interest in online marketing and the telecommunications industry?
- Am I comfortable working in a collaborative, innovative environment?
- Do I have strong analytical and problem-solving skills?
ASSUMPTION: The company values and work style are based on the information provided on the company's LinkedIn page and may not reflect the specific work environment of the student position.
⚠️ Potential Challenges
- Balancing student responsibilities with work commitments
- Adapting to the fast-paced and dynamic nature of online marketing
- Developing a strong understanding of the German telecommunications market
- Working effectively in a hybrid work environment
ASSUMPTION: Potential challenges are based on typical experiences of student workers in the telecommunications industry and may vary depending on the individual's specific circumstances.
📈 Similar Roles Comparison
- This role focuses on online marketing and sales, while related positions may have a broader scope or focus on different aspects of marketing
- As a student worker, this role offers practical experience and the opportunity to learn and grow in a professional environment
- Career progression may include full-time employment, with opportunities for advancement in the marketing and sales department
ASSUMPTION: The comparison is based on typical student worker positions in the telecommunications industry and may not reflect the specific career path of this particular role.
📝 Sample Projects
- Assisting in the planning and execution of a targeted online marketing campaign for a new product launch
- Analyzing sales figures and performance to identify trends and make data-driven recommendations
- Researching and identifying new online partners and niches for product marketing
ASSUMPTION: Sample projects are based on the key responsibilities outlined in the job description and may vary depending on the specific needs of the team and the student's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing and sales strategy for the company?
- What opportunities are there for professional development and growth within the company?
- How does the team collaborate and communicate in a hybrid work environment?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Key questions are based on typical interview questions for student worker positions in the telecommunications industry and may vary depending on the individual's specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the job listing
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for the interview by researching the company and the role, and practicing common interview questions
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
