Werkstudent:in PR & Linkbuilding (m/w/d) - Fokus Medienarbeit, Studien & Kryptomarkt

📌 Core Information

🔹 Job Title: Werkstudent:in PR & Linkbuilding (m/w/d) - Fokus Medienarbeit, Studien & Kryptomarkt

🔹 Company: Bitcoin2Go

🔹 Location: Remote (Germany)

🔹 Job Type: Internship

🔹 Category: Marketing & Communications

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Entry-level

🔹 Remote Status: Remote (100%)

🚀 Job Overview

Key aspects of this role include:

• Supporting PR management and brand marketing
• Coordinating media appearances and interviews
• Actively promoting content to journalists and media outlets
• Conducting independent research on crypto-related topics

ASSUMPTION: This role requires strong communication skills, proactivity, and a keen interest in the crypto market.

📋 Key Responsibilities

✅ Supporting PR management and brand marketing

✅ Coordinating media appearances and interviews

✅ Actively promoting content to journalists and media outlets

✅ Conducting independent research on crypto-related topics

✅ Monitoring trends and developments in the crypto market

✅ Creating and publishing crypto-related studies

ASSUMPTION: This role involves a mix of strategic planning, communication, and research skills.

🎯 Required Qualifications

Education: Students in Journalism, Communications, Marketing, Media Studies, Economics, or a related field

Experience: No prior experience required, but relevant internships or projects are a plus

Required Skills:

• Excellent communication skills in German
• Strong writing skills
• Proactive approach to setting topics
• Interest and basic knowledge in the crypto market
• Ability to work independently and structured

Preferred Skills:

• Experience in PR, brand-building, or influencer marketing
• Fluency in English

ASSUMPTION: This role requires strong communication skills and a proactive approach to setting topics in the crypto market.

💰 Compensation & Benefits

Salary Range: €18 - €22 per hour (based on German student internship standards)

Benefits:

• 100% Remote work
• Flexible working hours
• Fair and competitive compensation
• Direct communication with management
• Access to exclusive insights and valuable contacts
• Dynamic learning environment
• Independent work without micromanagement

Working Hours: 15 - 20 hours per week

ASSUMPTION: The salary range is estimated based on German student internship standards and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Capital Markets

Company Size: Small (11-50 employees) - Offers a dynamic and agile work environment

Founded: 2020 - Relatively new and growing company

Company Description:

• One of the largest media portals in the DACH region for crypto, NFTs, and DeFi topics
• Over 1 million monthly website visitors, +90,000 Instagram followers, and +100,000 YouTube subscribers
• Focuses on providing serious and up-to-date information about Bitcoin and other cryptocurrencies

Company Specialties:

• Cryptocurrency news and information
• Crypto market analysis and trends
• Crypto-related studies and research

Company Website: bitcoin-2go.de

ASSUMPTION: Bitcoin2Go is a growing company in the crypto industry, focusing on providing accurate and up-to-date information to its audience.

📊 Role Analysis

Career Level: Entry-level - This role is ideal for students looking to gain practical experience in PR and communications

Reporting Structure: This role reports directly to the management team

Work Arrangement: 100% remote work, with flexible hours that can be arranged according to the student's schedule

Growth Opportunities:

• Gain practical experience in PR and communications
• Build a strong network with media outlets, influencers, and decision-makers in the finance sector
• Potential full-time employment opportunities after graduation

ASSUMPTION: This role offers excellent growth opportunities for students looking to gain practical experience in the PR and communications field.

🌍 Location & Work Environment

Office Type: Remote - No physical office required

Office Location(s): Germany (remote work)

Geographic Context:

• Germany has a strong and growing crypto market
• Remote work allows for flexibility and work-life balance
• Germany offers a stable and supportive work environment for students

Work Schedule: Flexible, with 15 - 20 hours per week

ASSUMPTION: This role offers a flexible and supportive work environment, with a focus on remote work and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Final interview with the management team

Key Assessment Areas:

• Communication skills
• Proactivity and initiative
• Interest and knowledge in the crypto market
• Ability to work independently

Application Tips:

• Tailor your resume and cover letter to highlight your communication skills and interest in the crypto market
• Prepare examples of your writing and research skills
• Be ready to discuss your ideas for PR campaigns and content promotion

ATS Keywords: PR, Linkbuilding, Medienarbeit, Studien, Kryptomarkt, Kommunikation, Brand-Building, Influencer-Marketing, Journalismus, Kommunikationswissenschaften, Marketing, Medienwissenschaften, Wirtschaft

ASSUMPTION: The application process for this role is typical for an internship, with a focus on communication skills and relevant experience or projects.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Instagram, YouTube, Twitter)
• Communication tools (Slack, Microsoft Teams)

ASSUMPTION: This role requires basic knowledge of Microsoft Office Suite and common communication tools, as well as familiarity with social media platforms.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Innovation
• Collaboration

Work Style:

• Independent and self-driven
• Proactive and initiative-taking
• Strong communication and networking skills

Self-Assessment Questions:

• Do you have strong communication skills in German?
• Are you proactive and initiative-taking?
• Are you interested in the crypto market and eager to learn more?

ASSUMPTION: A strong cultural fit for this role involves excellent communication skills, proactivity, and a keen interest in the crypto market.

⚠️ Potential Challenges

• Keeping up with the fast-paced and ever-changing crypto market
• Balancing work responsibilities with academic commitments
• Adapting to remote work and self-management

ASSUMPTION: This role may present challenges related to the fast-paced nature of the crypto market, time management, and self-management in a remote work environment.

📈 Similar Roles Comparison

• This role focuses more on PR and content promotion than other similar roles in the company
• Unlike other roles, this position requires a strong focus on the crypto market and related trends
• This role offers excellent growth opportunities for students looking to gain practical experience in PR and communications

ASSUMPTION: This role is unique in its focus on the crypto market and offers excellent growth opportunities for students looking to gain practical experience in PR and communications.

📝 Sample Projects

• Creating and executing a PR campaign for a new crypto product or service
• Conducting research on crypto market trends and creating a report or study
• Actively promoting content to journalists and media outlets, resulting in increased visibility and engagement

ASSUMPTION: Sample projects for this role involve strategic planning, communication, and research skills, with a focus on the crypto market.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall company strategy and goals?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for remote employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: Key questions to ask during the interview focus on the role's priorities, company strategy, professional development, work-life balance, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your communication skills and interest in the crypto market
• Prepare examples of your writing and research skills
• Be ready to discuss your ideas for PR campaigns and content promotion
• Follow up with the company one week after submission if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.