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Werkstudent:in SEO & Content (w/m/d)

Enpal B.V.
Full-time
On-site
Berlin, Berlin, Germany
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Werkstudent:in SEO & Content (w/m/d)

πŸ”Ή Company: Enpal B.V.

πŸ”Ή Location: Berlin, Germany

πŸ”Ή Job Type: Part-Time (20 hours/week)

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: April 17, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Optimizing existing content and creating SEO-optimized articles
  • Developing and implementing backlink strategies
  • Conducting research and analysis on competitors and content strategies
  • Collaborating with the SEO team to brainstorm new ideas for content, backlinks, and technical improvements

ASSUMPTION: This role requires a strong understanding of SEO principles and a passion for creating engaging content. Previous experience in a similar role or relevant coursework is preferred.

πŸ“‹ Key Responsibilities

βœ… Content Creation & Optimization: You will optimize existing content and write your own SEO-optimized articles. Additionally, you will develop and implement backlink strategies and conduct research and analysis on competitors and content strategies.

βœ… Team Collaboration: You will work closely with the SEO team to brainstorm new ideas for content, backlinks, and technical improvements.

βœ… Regular Technical Checks: You will conduct regular technical reviews and bug fixes for SEO content.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently and in a team setting.

🎯 Required Qualifications

Education: You should be studying in a relevant field for at least one more year (e.g., Business, Communications, Marketing, etc.).

Experience: You should have completed at least one internship or working student position in marketing.

Required Skills:

  • Excellent organizational and communication skills in both German and English
  • Structured and analytical way of working
  • High level of self-motivation and a strong desire to contribute to the energy transition
  • Native-level proficiency in German (C2-Level)

Preferred Skills:

  • Previous experience in SEO or content creation
  • Familiarity with SEO tools and analytics
  • Basic knowledge of HTML and CSS

ASSUMPTION: While previous experience in SEO is not required, a strong interest in learning and applying SEO principles is essential for success in this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this position is €12-15 per hour, based on industry standards for entry-level marketing roles in Berlin. The exact salary will be determined based on experience and qualifications.

Benefits:

  • Work in Germany's first green unicorn and actively contribute to the solar energy transition
  • Diverse and international team with over 65 nationalities
  • Hybrid work model, combining remote work and on-site collaboration
  • Modern office in Berlin-Friedrichshain with various amenities, such as a table tennis table, yoga room, and rooftop terrace
  • Onboarding program to familiarize yourself with the company, team, and founder
  • Regular all-hands meetings and lunch & learn sessions to stay informed about the company and industry developments
  • Strong team spirit and unforgettable team events
  • Feedback-driven culture that values growth and learning

Working Hours: 20 hours per week, with the possibility to start immediately.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Berlin. The exact salary will be determined based on the candidate's experience and qualifications.

πŸ” Company Context

Industry: Enpal is a leading provider of renewable energy solutions, focusing on solar panels, heat pumps, and smart meters. They are the first green unicorn in Germany and one of the fastest-growing energy companies in Europe.

Company Size: Enpal has over 1,000 employees, providing a dynamic and growing work environment. As a mid-sized company, Enpal offers the benefits of a startup, such as a flat hierarchy and rapid decision-making, while also providing the stability and resources of a larger organization.

Founded: Enpal was founded in 2017 and has since grown to become a market leader in its industry, with a strong focus on innovation and sustainability.

Company Description:

  • Enpal is committed to making solar energy accessible and affordable for everyone, offering all-inclusive tariffs for solar panels, storage systems, and electric vehicle charging stations.
  • The company's mission is to become the largest virtual power plant in Europe, with a capacity equivalent to that of a nuclear power plant.
  • Enpal is a multiple award winner for its solar panels and heat pumps, with over 80,000 customers in Germany and Italy.

Company Specialties:

  • Renewable energy solutions
  • Solar panels
  • Heat pumps
  • Smart meters
  • Virtual power plants
  • Energy trading

Company Website: www.enpal.de

ASSUMPTION: Enpal's commitment to sustainability and innovation makes it an attractive employer for candidates interested in the renewable energy industry.

πŸ“Š Role Analysis

πŸ“Š Role Analysis

Career Level: This role is an entry-level position, ideal for students looking to gain practical experience in marketing and SEO.

Reporting Structure: The Werkstudent:in SEO & Content will report directly to the SEO team and work closely with other marketing departments.

Work Arrangement: This is a hybrid role, with a combination of remote work and on-site collaboration at Enpal's office in Berlin-Friedrichshain.

Growth Opportunities:

  • Gain practical experience in SEO and content creation
  • Develop skills in research, analysis, and team collaboration
  • Potential full-time employment opportunities after graduation

ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in a growing industry and contribute to Enpal's mission of promoting renewable energy.

🌍 Location & Work Environment

🌍 Location & Work Environment

Office Type: Enpal's office is a modern, collaborative workspace located in Berlin-Friedrichshain, with various amenities to support employee well-being and productivity.

Office Location(s): Koppenstraße 8, Berlin, 10243, DE

Geographic Context:

  • Berlin is a vibrant and multicultural city, with a thriving tech and startup scene
  • The city offers a high quality of life, with numerous cultural attractions, green spaces, and recreational opportunities
  • Berlin has a well-developed public transportation system, making it easy to commute to work

Work Schedule: The Werkstudent:in SEO & Content will work 20 hours per week, with the possibility to start immediately.

ASSUMPTION: Enpal's office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Technical assessment or case study
  • Final interview with the SEO team

Key Assessment Areas:

  • SEO knowledge and skills
  • Content creation and optimization
  • Research and analysis abilities
  • Communication and teamwork skills

Application Tips:

  • Highlight any relevant coursework or projects related to SEO, content creation, or marketing
  • Tailor your resume and cover letter to emphasize your skills and experiences related to the role
  • Prepare for the technical assessment or case study by brushing up on your SEO knowledge and practicing content creation exercises

ATS Keywords: SEO, content creation, backlink strategies, research, analysis, technical SEO, organizational skills, communication skills, German language, English language

ASSUMPTION: Enpal's application process is designed to assess candidates' skills and fit for the role, with a focus on technical competencies and cultural alignment.

πŸ› οΈ Tools & Technologies

πŸ› οΈ Tools & Technologies

  • SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
  • Content management systems (e.g., WordPress, Drupal)
  • Analytics tools (e.g., Google Analytics, Adobe Analytics)
  • Microsoft Office Suite

ASSUMPTION: Familiarity with SEO tools and content management systems is preferred but not required. Enpal will provide training and support to help the Werkstudent:in SEO & Content develop the necessary skills.

πŸ‘” Cultural Fit Considerations

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Sustainability
  • Collaboration
  • Customer focus
  • Integrity

Work Style:

  • Dynamic and fast-paced work environment
  • Strong focus on teamwork and collaboration
  • Results-driven and data-informed decision-making

Self-Assessment Questions:

  • Do you share Enpal's commitment to sustainability and innovation?
  • Are you comfortable working in a dynamic and collaborative team environment?
  • Do you have a strong attention to detail and a passion for creating high-quality content?

ASSUMPTION: Enpal values diversity and inclusion, seeking candidates who share their commitment to sustainability and innovation, and who thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

⚠️ Potential Challenges

  • Balancing academic responsibilities with work commitments
  • Keeping up with the fast-paced and dynamic work environment
  • Adapting to Enpal's unique company culture and work style
  • Navigating the hybrid work arrangement, which may require frequent commuting to the office

ASSUMPTION: These challenges can be mitigated by effective time management, open communication with the team, and a willingness to adapt and learn in a dynamic work environment.

πŸ“ˆ Similar Roles Comparison

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses specifically on SEO and content creation, requiring a strong understanding of SEO principles and a passion for creating engaging content
  • Enpal's focus on sustainability and innovation sets it apart from other companies in the energy industry, offering candidates the opportunity to contribute to a meaningful mission
  • This role is well-suited for students looking to gain practical experience in marketing and SEO, with the potential for full-time employment opportunities after graduation

ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in a growing industry and contribute to Enpal's mission of promoting renewable energy.

πŸ“ Sample Projects

πŸ“ Sample Projects

  • Conducting keyword research and on-page optimization for Enpal's website
  • Developing and implementing a backlink strategy to improve Enpal's search engine rankings
  • Creating SEO-optimized content for Enpal's blog and other marketing channels

ASSUMPTION: These sample projects are designed to give candidates a sense of the types of tasks they may be responsible for in this role, and to assess their skills and abilities in a practical context.

❓ Key Questions to Ask During Interview

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the SEO department?
  • How does Enpal support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Enpal measure the success of its SEO and content strategies?
  • What are the biggest challenges facing the SEO team, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit for the position.

πŸ“Œ Next Steps for Applicants

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your skills and experiences related to the role
  • Prepare for the technical assessment or case study by brushing up on your SEO knowledge and practicing content creation exercises
  • Follow up with Enpal's HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.