📌 Core Information
🔹 Job Title: Werkstudent:in SEO // remote möglich
🔹 Company: E. Breuninger GmbH & Co.
🔹 Location: Stuttgart, Baden-Württemberg, Germany
🔹 Job Type: Teilzeit (Part-time, Intern)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Assisting in keyword research and competitor analysis for various content formats
- Optimizing website content and monitoring SEO performance
- Contributing to content creation and management based on SEO guidelines
- Researching current SEO trends and best practices
ASSUMPTION: This role is ideal for students looking to gain practical experience in SEO and content marketing while studying.
📋 Key Responsibilities
✅ Conduct keyword research and competitor analysis for various content formats
✅ Optimize website content, such as meta data and internal linking, based on SEO guidelines
✅ Create, edit, and maintain content based on SEO requirements and briefings
✅ Monitor SEO performance, including rankings and traffic data
✅ Research and implement current SEO trends and best practices
ASSUMPTION: The successful candidate will be comfortable working independently and remotely, with strong communication skills to collaborate with the team.
🎯 Required Qualifications
Education: Students in a relevant field, such as media, marketing, informatics, communications, or business
Experience: No professional experience required, but relevant internships or projects are a plus
Required Skills:
- Fluent German and English language skills; additional languages like Polish, Czech, or Dutch are a plus
- Basic knowledge of SEO, content management, image editing, keywords, meta tags, and SEO tools
- Strong learning ability and curiosity
- Creativity and interest in fashion and trends
- Excellent communication skills, as the team works remotely
Preferred Skills:
- Previous experience in SEO, AI, or content marketing
- Familiarity with SEO tools and platforms
ASSUMPTION: The ideal candidate will be a self-starter with a strong work ethic and a passion for learning and growing in the SEO and content marketing field.
💰 Compensation & Benefits
Salary Range: €10-15 per hour (based on industry standards for entry-level SEO internships in Germany)
Benefits:
- Attractive salary package with voluntary social benefits
- 30% employee discount on all products and services
- Personal and professional development opportunities
- Maximum flexibility in vacation days through salary conversion
- Family-friendly working hours
- Corporate benefits and attractive discounts from up to 21,000 companies
- Company bike leasing through salary conversion
Working Hours: 20 hours per week (flexible)
ASSUMPTION: The salary range is estimated based on industry standards for entry-level SEO internships in Germany. The actual salary may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Breuninger is a leading omnichannel retailer in the DACH region, offering fashion, lifestyle, and premium luxury products through its department stores and online platform.
Company Size: Medium-sized company with approximately 6,500 employees
Founded: 1881, as a traditional family-owned business
Company Description:
- Breuninger offers a wide range of fashion, accessories, beauty, and home decor products from over 1,500 brands
- The company is committed to sustainability and social responsibility, with a focus on ethical sourcing and eco-friendly practices
- Breuninger provides an excellent shopping experience with exceptional customer service, both online and in-store
Company Specialties:
- Fashion and lifestyle retail
- Omnichannel retail strategy
- Sustainable and ethical business practices
- Premium luxury and designer brands
Company Website: breuninger.com
ASSUMPTION: Breuninger's commitment to innovation, sustainability, and customer experience makes it an attractive employer for candidates seeking a dynamic and forward-thinking work environment.
📊 Role Analysis
Career Level: Entry-level (Werkstudent:in)
Reporting Structure: The Werkstudent:in SEO reports directly to the SEO team
Work Arrangement: Remote work is possible, with flexible working hours
Growth Opportunities:
- Gain practical experience in SEO and content marketing
- Develop skills in keyword research, content optimization, and SEO monitoring
- Potential full-time employment opportunities after graduation
ASSUMPTION: This role offers excellent opportunities for personal and professional growth, as well as the chance to work with a diverse and talented team.
🌍 Location & Work Environment
Office Type: Breuninger's headquarters are located in Stuttgart, with additional offices in other German cities and Luxembourg
Office Location(s): Marktstraße 1-3, Stuttgart, Baden-Württemberg 70173, DE
Geographic Context:
- Stuttgart is the capital of the state of Baden-Württemberg and is known for its vibrant culture, history, and technology industry
- The city offers a high quality of life, with numerous parks, museums, and entertainment options
- Stuttgart has a mild oceanic climate, with warm summers and cool winters
Work Schedule: Flexible, with a maximum of 20 hours per week
ASSUMPTION: Working remotely allows for a flexible work-life balance, while the office environment provides an opportunity to collaborate with the team and learn from experienced professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the SEO team
- Final decision and offer
Key Assessment Areas:
- Language skills (German and English)
- Basic SEO knowledge and understanding
- Creativity and problem-solving skills
- Communication and teamwork abilities
Application Tips:
- Highlight relevant coursework, projects, or internships that demonstrate your SEO skills
- Tailor your resume and cover letter to emphasize your language skills, creativity, and enthusiasm for the role
- Prepare examples of content you've created or optimized, showcasing your understanding of SEO best practices
ATS Keywords: SEO, keyword research, content optimization, SEO tools, remote work, part-time, intern
ASSUMPTION: Breuninger uses an Applicant Tracking System (ATS) to manage and filter job applications. Including relevant keywords in your resume and cover letter can increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Image editing software (e.g., Adobe Creative Suite, GIMP)
- Collaboration and communication platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: Familiarity with these tools is not required, but candidates with relevant experience may have an advantage.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and continuous improvement
- Respect and appreciation for diversity
- Sustainability and social responsibility
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you passionate about fashion, trends, and customer experience?
- Can you effectively communicate and work with a remote team?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Breuninger values candidates who are a strong cultural fit, with a passion for fashion, innovation, and customer experience, as well as strong communication and collaboration skills.
⚠️ Potential Challenges
- Balancing work and study responsibilities
- Working remotely and maintaining productivity
- Keeping up with the latest SEO trends and best practices
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: These challenges can be overcome with strong time management skills, self-motivation, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Unlike full-time SEO roles, this Werkstudent:in position offers flexible hours and the opportunity to balance work and study responsibilities
- Breuninger's focus on innovation, sustainability, and customer experience sets it apart from other retailers
- This role provides valuable experience in SEO and content marketing, with potential growth opportunities after graduation
ASSUMPTION: This Werkstudent:in SEO role is ideal for students seeking practical experience in SEO and content marketing, with a focus on innovation, sustainability, and customer experience.
📝 Sample Projects
- Conducting keyword research and competitor analysis for a new product launch
- Optimizing website content and meta data for improved search engine rankings
- Creating and editing blog posts and articles based on SEO guidelines and trends
ASSUMPTION: These sample projects demonstrate the key responsibilities and skills required for the Werkstudent:in SEO role at Breuninger.
❓ Key Questions to Ask During Interview
- What are the most important SEO trends and best practices in the fashion and retail industry?
- How does Breuninger support the professional development and growth of its Werkstudent:in SEO?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
- How does Breuninger foster a collaborative and innovative work environment?
- What are the next steps for growth and advancement within the SEO team and the company?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and commitment to your professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your language skills, creativity, and enthusiasm for the role
- Prepare examples of content you've created or optimized, showcasing your understanding of SEO best practices
- Follow up with Maike Krieger or Sabrina Rösnich within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
