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Werkstudent*in Social Media & Marketing - Schwerpunkt Forschungskommunikation & LinkedIn

Fraunhofer-Gesellschaft
Full-time
On-site
Dortmund, North Rhine-Westphalia, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Werkstudent*in Social Media & Marketing - Schwerpunkt Forschungskommunikation & LinkedIn

πŸ”Ή Company: Fraunhofer-Gesellschaft

πŸ”Ή Location: Dortmund, North Rhine-Westphalia, Germany

πŸ”Ή Job Type: Part-Time

πŸ”Ή Category: Research Services

πŸ”Ή Date Posted: 2025-04-30

πŸ”Ή Experience Level: Entry Level (0-2 years)

πŸ”Ή Remote Status: Hybrid (15-19 hours/week, remote work option)

πŸš€ Job Overview

Key aspects of this role include:

  • Creating and publishing engaging content about research activities on LinkedIn
  • Supporting the development of the LinkedIn strategy
  • Monitoring LinkedIn interactions and assisting with events
  • Performing general research tasks

ASSUMPTION: This role is ideal for students looking to gain practical experience in social media marketing and communication while studying.

πŸ“‹ Key Responsibilities

βœ… Create and publish engaging content about research activities on LinkedIn in close collaboration with the external communication department and scientific departments

βœ… Support the development of the LinkedIn strategy, e.g., by creating briefings and newsletters about current trends in digitalization research

βœ… Monitor LinkedIn links and posts from employees and engage with them to increase visibility and reach

βœ… Assist with events and perform general research tasks as needed

ASSUMPTION: The role may involve some flexibility in working hours to accommodate event schedules and deadlines.

🎯 Required Qualifications

Education: Enrollment in a relevant degree program (e.g., Communication Science, Journalism, Business Administration, Science Communication, Social Science, Media Science)

Experience: No professional experience required, but relevant internships or projects are a plus

Required Skills:

  • Proficient in MS Office (Word, Excel, PowerPoint)
  • Good organizational skills and ability to work independently
  • Creativity in content creation and interest in communicating scientific topics
  • Strong communication skills in German and English

Preferred Skills:

  • Previous experience in social media marketing or content creation, ideally on LinkedIn

ASSUMPTION: Since this is a part-time student position, the required skills focus on transferable skills and adaptability.

πŸ’° Compensation & Benefits

Salary Range: Not specified, but typical for a part-time student position in Germany (around €10-12 per hour)

Benefits:

  • Flexible working hours
  • Remote work option
  • Attractive discounts through Corporate Benefits

Working Hours: 15-19 hours per week, with flexibility for event schedules

ASSUMPTION: The salary range is estimated based on typical part-time student positions in Germany, focusing on the experience level and industry standard.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Research Services, focusing on applied research in visual computing and data spaces

Company Size: Medium (51-200 employees)

Founded: 1988, as part of the Fraunhofer-Gesellschaft, a leading research organization in Europe

Company Description:

  • Fraunhofer IGD is the international leading institution for applied research in visual computing
  • Research focuses on visual analytics, virtual and augmented reality, photorealistic rendering, cultural heritage, and biometrics
  • Collaborates with partners to create technical solutions and market-relevant products

Company Specialties:

  • Visual Computing
  • Visual Analytics
  • Virtual Reality
  • Augmented Reality
  • Photorealistic Rendering
  • Cultural Heritage
  • Biometrics

Company Website: www.igd.fraunhofer.de

ASSUMPTION: Fraunhofer IGD is part of the Fraunhofer-Gesellschaft, a large research organization with multiple institutes and locations across Germany and Europe.

πŸ“Š Role Analysis

Career Level: Entry-level, focusing on gaining practical experience in social media marketing and communication

Reporting Structure: Reports to the department of Marketing & Business Development

Work Arrangement: Hybrid, with 15-19 hours per week and the option for remote work

Growth Opportunities:

  • Gain practical experience in social media marketing and communication
  • Develop skills in content creation and research communication
  • Expand professional network within the research and industry sectors

ASSUMPTION: This role offers opportunities for personal and professional growth, as well as the chance to work on cutting-edge research projects.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office with a New-Work concept in the Digitalquartier am Dortmunder Hafen

Office Location(s): Dortmund, North Rhine-Westphalia, Germany

Geographic Context:

  • Dortmund is the largest city in the Ruhr district, known for its industrial heritage and transformation into a modern, cultural hub
  • The Fraunhofer Institute for Software and Systems Engineering is located in the heart of Dortmund, offering easy access to public transportation and amenities
  • The city is home to a diverse range of industries, including technology, healthcare, and logistics

Work Schedule: Flexible working hours, with the possibility of remote work

ASSUMPTION: The work environment is modern and collaborative, with a focus on innovation and creativity.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application through the provided link
  • Review of application materials
  • Interview with the hiring manager

Key Assessment Areas:

  • Communication skills and ability to work independently
  • Creativity in content creation and interest in research communication
  • Understanding of the role and its responsibilities

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences
  • Demonstrate your understanding of the role and the company's research focus
  • Show enthusiasm for the opportunity to gain practical experience in social media marketing and communication

ATS Keywords: Social Media Marketing, Content Creation, Research Communication, LinkedIn, Hybrid, Part-Time, Student Position

ASSUMPTION: The application process is straightforward, with a focus on assessing communication skills and relevant experiences.

πŸ› οΈ Tools & Technologies

  • MS Office (Word, Excel, PowerPoint)
  • Social media platforms, with a focus on LinkedIn

ASSUMPTION: The role requires proficiency in MS Office and familiarity with social media platforms, particularly LinkedIn.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation and creativity
  • Collaboration and teamwork
  • Excellence in research and application

Work Style:

  • Flexible and adaptable
  • Results-oriented and efficient
  • Team-oriented and supportive

Self-Assessment Questions:

  • Do you have strong communication skills and the ability to work independently?
  • Are you creative and interested in communicating scientific topics through engaging content?
  • Do you thrive in a collaborative, innovative work environment?

ASSUMPTION: The company values a diverse and inclusive work environment that fosters innovation and collaboration.

⚠️ Potential Challenges

  • Balancing part-time work with studies and other commitments
  • Adapting to a dynamic and fast-paced research environment
  • Meeting the expectations of a renowned research institution
  • Potential language barriers, as the role requires strong communication skills in German and English

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to learning and growth.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on research communication and LinkedIn strategy within a research institution
  • Similar roles in marketing or communication agencies may have a broader scope but less focus on research and innovation
  • Career paths in research communication may lead to roles in public relations, corporate communications, or scientific publishing

ASSUMPTION: This role offers a unique opportunity to gain experience in research communication and LinkedIn strategy within a leading research institution.

πŸ“ Sample Projects

  • Creating and publishing engaging content about research activities on LinkedIn for a specific event or project
  • Developing a LinkedIn strategy for a new research initiative or product launch
  • Monitoring and analyzing LinkedIn interactions to identify trends and opportunities for increased visibility and engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first few months?
  • How does this role fit into the overall communication strategy of the institute?
  • What opportunities are there for professional development and growth within the institute?
  • How does the institute support work-life balance for part-time employees?
  • What is the typical career path for someone in this role?

ASSUMPTION: These questions can help applicants better understand the role, the company, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Fraunhofer Institute for Software and Systems Engineering website
  • Tailor your resume and cover letter to highlight relevant skills and experiences
  • Prepare examples of your previous work in social media marketing or content creation
  • Follow up with the hiring manager after one week if you have not received a response

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.