📌 Core Information
🔹 Job Title: Werkstudent (m/w/d) Content Management
🔹 Company: Ströer SE & Co. KGaA (Ströer Gruppe)
🔹 Location: Hamburg, Germany
🔹 Job Type: Part-time
🔹 Category: Advertising Services
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting the relaunch of websites with a focus on accessibility criteria
- Managing multimedia content and ensuring SEO criteria are met
- Assisting in content creation for various formats in collaboration with the editorial team
- Contributing to project management and coordinating work processes
ASSUMPTION: This role is ideal for students seeking practical experience in content management and digital marketing within an advertising agency environment.
📋 Key Responsibilities
✅ Supporting the relaunch of websites while ensuring accessibility criteria are met
✅ Managing multimedia content (texts, images, videos) and ensuring SEO criteria are met
✅ Assisting in content creation for various formats in collaboration with the editorial team
✅ Contributing to project management and coordinating work processes
✅ Conducting research tasks as required
ASSUMPTION: The role may involve working with various content management systems, such as Drupal and WordPress, and requires a basic understanding of SEO principles.
🎯 Required Qualifications
Education: Enrolled student at a recognized university
Experience: No specific experience required
Required Skills:
- Proficient in common office programs, especially Excel
- Experience with web browsers, image, and video files
- Basic understanding of SEO, particularly meta tags for images, videos, and other web content
- Ability to work independently, structured, and focused
- Good German language skills
Preferred Skills:
- Experience with web screening tools and source code investigations
- Knowledge of the Barrier-Free Information Technology Ordinance (BITV) and HTML/CSS
- Interest in online media and editorial work
- Strong teamwork skills
ASSUMPTION: While not explicitly stated, having basic knowledge of accessibility standards and the Barrier-Free Information Technology Ordinance (BITV) would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: As a working student position, the salary is not explicitly stated. However, in Germany, working students typically earn between €10-15 per hour, depending on their skills and the company's size. Assuming an average hourly wage of €12, a part-time student working 20 hours per week could expect to earn around €960 per month before taxes.
Benefits:
- Work-life balance
- Flexible working hours
- Home office option
- Subsidy for public transport ticket
- Company pension scheme
- Employee discounts
Working Hours: 20 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for working student positions in Germany. Actual compensation may vary depending on the specific agreement between the student and the company.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Ströer is a leading German media house that combines outdoor advertising, digital media, and dialog marketing under its "OOH plus" strategy.
Company Size: Large (10,001+ employees). As a large company, Ströer offers a diverse range of projects and opportunities for professional growth.
Founded: 1908. Ströer has a long history in the advertising industry and has evolved to become a leading media house in Germany.
Company Description:
- Ströer operates around 300,000 media carriers in its core "Out of Home" segment, including traditional billboard media and digital out-of-home media (DOOH).
- The company reaches more than 50 million unique users per month in the digital sector through its leading German websites and a broad selection of advertising formats.
- Ströer has built a strong position in the news sector with t-online and offers a wide range of premium content for digital natives.
Company Specialties:
- Outdoor advertising/out-of-home (OOH)
- Digital media
- Dialog marketing
- E-commerce
- Data as a Service (DaaS)
Company Website: www.stroeer.de
ASSUMPTION: Ströer's extensive experience and diverse range of services make it an attractive employer for students seeking practical experience in the advertising industry.
📊 Role Analysis
Career Level: Entry-level. This role is ideal for students seeking their first practical experience in content management and digital marketing.
Reporting Structure: The working student will report directly to the content management team and collaborate with various departments, including editorial, project management, and marketing.
Work Arrangement: Hybrid. The role requires a mix of on-site and remote work, with a focus on collaboration and teamwork.
Growth Opportunities:
- Developing a strong portfolio of work to showcase to potential employers upon graduation
- Gaining valuable experience in content management, SEO, and project management
- Building professional networks within the advertising industry
ASSUMPTION: As a working student, the opportunities for career progression within the company may be limited. However, the role offers valuable experience and the chance to build a professional network.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Hamburg, Germany
Office Location(s): Kehrwieder 8, 20457 Hamburg, Germany
Geographic Context:
- Hamburg is the second-largest city in Germany and offers a vibrant cultural scene, with numerous museums, theaters, and music venues
- The city is known for its historic port, the Elbphilharmonie concert hall, and its annual Hamburg DOM fair
- Hamburg has a humid subtropical climate, with mild winters and warm summers
Work Schedule: Flexible, with a focus on collaboration and teamwork
ASSUMPTION: The work environment at Ströer's Hamburg office is likely to be dynamic and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Decision and offer
Key Assessment Areas:
- Technical skills, including proficiency in common office programs and basic understanding of SEO
- Communication skills, both written and verbal
- Cultural fit and alignment with company values
- Problem-solving skills and ability to work independently
Application Tips:
- Highlight relevant skills and experiences, such as proficiency in office programs, basic understanding of SEO, and any relevant coursework
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare for interview questions related to your technical skills, communication skills, and cultural fit
ATS Keywords: Content Management, SEO, Multimedia Content, Project Management, Teamwork, German Language Proficiency
ASSUMPTION: As a large company, Ströer may use an Applicant Tracking System (ATS) to screen resumes. Including relevant keywords from the job description can help your application pass through the ATS and reach the hiring manager.
🛠️ Tools & Technologies
- Content Management Systems (Dolphin Template in Drupal & WordPress)
- Office Suite (Microsoft Office or equivalent)
- Web browsers (Google Chrome, Mozilla Firefox, Safari, etc.)
- Image and video editing software (optional)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects assigned to the working student.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Sustainability
- Responsibility
- Customer focus
Work Style:
- Dynamic and collaborative
- Focus on teamwork and innovation
- Strong emphasis on sustainability and responsibility
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you committed to working sustainably and responsibly?
- Do you have strong communication skills and the ability to work independently?
ASSUMPTION: Ströer places a strong emphasis on cultural fit and values-driven decision-making. Applicants should carefully consider whether their personal values and work style align with the company's culture.
⚠️ Potential Challenges
- Balancing work and study commitments
- Adapting to a dynamic, fast-paced work environment
- Meeting the expectations of a large, established company
- Potential language barriers, as the role requires strong German language proficiency
ASSUMPTION: As a working student, balancing work and study commitments may be the most significant challenge faced by the successful applicant.
📈 Similar Roles Comparison
- Compared to full-time content management roles, this position offers more flexibility and a focus on practical experience
- Working students may have less responsibility and decision-making authority than full-time employees
- This role provides an opportunity to gain experience in a specific industry (advertising services) and develop a professional network
ASSUMPTION: While this role offers valuable experience and the chance to build a professional network, it may not provide the same level of responsibility or decision-making authority as a full-time content management role.
📝 Sample Projects
- Relaunching a website with a focus on accessibility criteria
- Managing multimedia content for a marketing campaign
- Assisting in the creation of content for various formats, such as blog posts, social media content, or email newsletters
ASSUMPTION: The specific projects assigned to the working student may vary depending on the company's current needs and the student's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall content management strategy for the company?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to sustainability and responsibility in its business practices?
ASSUMPTION: Asking thoughtful, informed questions during the interview can help demonstrate your interest in the role and the company, and provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, such as proficiency in office programs, basic understanding of SEO, and any relevant coursework
- Prepare for interview questions related to your technical skills, communication skills, and cultural fit
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
