Werkstudent (m/w/d) Marketing

📌 Core Information

🔹 Job Title: Werkstudent (m/w/d) Marketing

🔹 Company: univativ GmbH

🔹 Location: Ettlingen, Baden-Württemberg, Germany

🔹 Job Type: Part-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-03

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Hybrid (with remote work option)

🚀 Job Overview

Key aspects of this role include:

• Conception and implementation of marketing strategies for products and services
• Creation and management of creative advertising and social media content
• Pflege and optimization of social media channels for increased reach and interaction
• Eigenständige planning and Durchführung of marketing projects

ASSUMPTION: This role requires a strong focus on creativity, strategic thinking, and digital marketing skills. It is ideal for students looking to gain practical experience in the marketing field.

📋 Key Responsibilities

✅ Conception and implementation of marketing strategies for products and services, including target audience analysis, positioning, and performance evaluation

✅ Creation and management of creative advertising and social media content, with a focus on modern and trend-conscious design

✅ Pflege and optimization of social media channels to increase reach and interaction, with a focus on SEO/SEA measures

✅ Eigenständige planning and Durchführung of marketing projects with high attention to detail and creativity

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work independently on projects.

🎯 Required Qualifications

Education: Students pursuing a degree in Marketing, Communication, or a related field

Experience: Previous experience in product and service marketing is preferred but not required

Required Skills:

• Strong creative skills and stylistic security in creating advertising content, especially for LinkedIn
• Social media affinity with interest or experience in Reichweitenoptimierung, SEO/SEA, and strategic online presence
• Verhandlungssichere German and fließende English skills
• Self-motivated, meticulous, and creative work style, ideally with provable example projects

Preferred Skills:

• Experience in the IT industry or related fields
• Knowledge of marketing tools and software

ASSUMPTION: Candidates should have a strong foundation in marketing principles and be eager to apply their knowledge in a practical setting.

💰 Compensation & Benefits

Salary Range: €14 - €17 per hour, with the possibility of remote work and flexible hours

Benefits:

• Remote work option
• Training opportunities, including various certifications, univativ e-academy, and individual further education
• Personal career advisor
• Recruit a Friend bonus of up to €2,000

Working Hours: 20 hours per week, with the possibility of remote work

ASSUMPTION: The salary range is competitive for entry-level marketing roles in the region and reflects the part-time nature of the position.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, with a focus on IT project management, software development, and related services

Company Size: Medium (1,001-5,000 employees), offering a large talent pool and diverse project opportunities

Founded: 1998, with over two decades of experience in connecting talented students and young professionals with ambitious companies

Company Description:

• univativ is a project and personnel service provider that connects students and young professionals with exciting jobs at renowned companies
• The company offers a wide range of services, including IT project management, software development, and marketing support
• univativ is committed to its mission of supporting the development of its employees and providing them with attractive career opportunities

Company Specialties:

• IT project management
• Software development
• IT support
• Web development
• Software testing
• IT security
• ITIL
• SAP
• Assistenz Projektbüro
• Prozessmanagement
• Qualitätsmanagement
• Marketing
• Vertrieb
• Finance
• Controlling
• Marktstudien
• Marktanalysen
• Migration
• Rollout
• Anwendungsentwicklung
• Systemadministration
• Produktentwicklung
• CAD
• Automatisierungstechnik
• Verfahrenstechnik
• and MATLAB

Company Website: http://www.univativ.de/

ASSUMPTION: univativ's extensive experience and diverse service offerings provide candidates with a wide range of opportunities to gain practical experience and develop their skills.

📊 Role Analysis

Career Level: Entry-level marketing role, ideal for students looking to gain practical experience in the field

Reporting Structure: The Werkstudent (m/w/d) Marketing role reports directly to the marketing department or a dedicated project manager

Work Arrangement: Hybrid, with the possibility of remote work and flexible hours

Growth Opportunities:

• Potential for career advancement within the marketing department or related fields
• Opportunities to work on diverse projects and gain experience in various aspects of marketing
• Access to training and development opportunities to enhance skills and knowledge

ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for growth and development within the company and the industry.

🌍 Location & Work Environment

Office Type: univativ has multiple offices across Germany, with the primary location for this role being Ettlingen, Baden-Württemberg

Office Location(s): Ettlingen, Baden-Württemberg, Germany

Geographic Context:

• Ettlingen is a city in the state of Baden-Württemberg, located in southwestern Germany
• The city offers a mix of urban and rural environments, with a population of approximately 38,000 people
• Ettlingen is situated near the major cities of Karlsruhe and Stuttgart, providing easy access to cultural, educational, and professional opportunities

Work Schedule: 20 hours per week, with the possibility of remote work and flexible hours

ASSUMPTION: The hybrid work arrangement and remote work option provide candidates with a flexible and balanced work-life schedule.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager or marketing team
• Background check and onboarding

Key Assessment Areas:

• Creativity and strategic thinking
• Digital marketing skills and knowledge
• Communication and interpersonal skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing skills and relevant experience
• Include examples of your creative work, such as advertising campaigns or social media content
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing expertise

ATS Keywords: Marketing, Communication, Creative Writing, Social Media Management, SEO, SEA, Project Management, Target Audience Analysis

ASSUMPTION: The application process is designed to assess candidates' marketing skills, creativity, and cultural fit with the company.

🛠️ Tools & Technologies

• Marketing software and tools (e.g., Hootsuite, Buffer, or similar platforms)
• Graphic design software (e.g., Adobe Creative Suite, Canva, or similar tools)
• SEO and SEA tools (e.g., Google Analytics, SEMrush, or similar platforms)

ASSUMPTION: Candidates should have a basic understanding of marketing tools and be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and responsibility

Work Style:

• Creative and innovative
• Results-driven and focused on performance
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you align with univativ's company values, particularly customer focus and innovation?
• Are you comfortable working in a hybrid or remote environment, with a focus on results and performance?
• Do you have a creative and collaborative work style, with a strong focus on teamwork and adaptability?

ASSUMPTION: Candidates should assess their fit with univativ's company culture, values, and work style to ensure a successful and fulfilling employment experience.

⚠️ Potential Challenges

• Balancing academic responsibilities with work commitments
• Adapting to a dynamic and fast-paced work environment
• Managing multiple projects and deadlines simultaneously
• Developing and maintaining a strong understanding of the IT industry and related services

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

• Compared to full-time marketing roles, this Werkstudent (m/w/d) Marketing position offers part-time hours and the opportunity to gain practical experience while studying
• In the IT industry, marketing roles may require a strong understanding of technology and its applications
• Career progression in marketing may involve moving into specialized roles, such as product marketing or digital marketing

ASSUMPTION: Candidates should consider their career goals and the unique aspects of this role when comparing it to other marketing positions in the industry.

📝 Sample Projects

• Developing and implementing a social media marketing campaign for a new IT product launch
• Conducting market research and analysis to inform marketing strategies for an IT service provider
• Creating and managing advertising content for an IT company's LinkedIn page, with a focus on modern and trend-conscious design

ASSUMPTION: These sample projects demonstrate the range of marketing tasks and responsibilities that candidates may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the key priorities for this role in the first 30 days?
• How does univativ support the professional development and growth of its Werkstudenten (m/w/d) Marketing?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does univativ foster a collaborative and innovative work environment?

ASSUMPTION: These interview questions are designed to provide candidates with a comprehensive understanding of the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the univativ job portal
• Tailor your resume and cover letter to highlight your marketing skills and relevant experience
• Prepare for the interview by researching univativ's company culture and values, as well as the specific requirements of the role
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.