K

Werkstudent (m/w/d) Marketing

Kardex
Full-time
On-site
Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Werkstudent (m/w/d) Marketing

πŸ”Ή Company: Kardex

πŸ”Ή Location: Neuburg an der Kammel, Germany

πŸ”Ή Job Type: Part-Time, Hybrid (2 days on-site)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-04-25

πŸ”Ή Experience Level: Entry-Level (0-2 years)

πŸ”Ή Remote Status: On-site with remote flexibility (60:40)

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the sales team in maintaining a solid lead pipeline
  • Planning and executing data-driven marketing campaigns
  • Content creation with a focus on storytelling and webinars
  • Assisting in event planning and management
  • Lead qualification and management using HubSpot and Salesforce

ASSUMPTION: This role is ideal for a student looking to gain practical experience in marketing while balancing their studies. The hybrid work arrangement offers flexibility to work remotely for part of the week.

πŸ“‹ Key Responsibilities

βœ… Supporting the sales team in ensuring a steady lead pipeline

βœ… Planning and executing data-driven marketing campaigns

βœ… Creating engaging content for various marketing channels

βœ… Assisting in the planning and execution of events and trade fairs

βœ… Collaborating with the sales team to qualify and manage leads using HubSpot and Salesforce

ASSUMPTION: While this role involves a mix of creative and analytical tasks, the majority of time will be spent on campaign planning, content creation, and lead management.

🎯 Required Qualifications

Education: Enrolled as a student in Marketing, Journalism, Communication Sciences, or Business Psychology with a focus on Marketing

Experience: No professional experience required, but relevant internships or projects are a plus

Required Skills:

  • Fluency in German and English
  • Basic knowledge of content marketing, campaigns, and events
  • Project management skills and intercultural communication skills
  • Familiarity with HubSpot and Salesforce (basic knowledge)

Preferred Skills:

  • Experience with Office365
  • Knowledge of additional languages

ASSUMPTION: As this is an entry-level role, the focus is on finding a motivated student with relevant coursework and a willingness to learn. Basic knowledge of marketing tools and platforms is expected.

πŸ’° Compensation & Benefits

Salary Range: €12-15 per hour (industry standard for German part-time student workers)

Benefits:

  • Flexible working hours
  • Team events
  • Health management
  • Training opportunities

Working Hours: 20 hours per week (60:40 remote/on-site split)

ASSUMPTION: The salary range is estimated based on industry standards for part-time student workers in Germany. Benefits are typical for a German company and include opportunities for professional development and work-life balance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Kardex operates in the intralogistics industry, focusing on automated storage and retrieval systems, material handling, and software solutions. The industry is characterized by steady growth and high demand for innovative solutions.

Company Size: Kardex is a mid-sized company with around 2,500 employees worldwide. This size offers a supportive work environment with opportunities for growth and development.

Founded: Kardex was founded in 1919 and has since grown into a global leader in its industry. The company has a rich history and a strong reputation for quality and innovation.

Company Description:

  • Kardex is a leading global partner for intralogistics solutions
  • The company offers premium automated products, standardized systems, and life cycle services
  • Kardex provides an intelligent entry into automation with its dynamic storage and retrieval systems

Company Specialties:

  • Automation
  • Intralogistics
  • Warehouse solutions
  • Warehouse management
  • ASRS (Automated Storage and Retrieval Systems)

Company Website: www.kardex.com

ASSUMPTION: Kardex is a well-established company with a strong global presence. Its focus on innovation and quality makes it an attractive employer for students looking to gain practical experience in marketing.

πŸ“Š Role Analysis

Career Level: Entry-level, Werkstudent

Reporting Structure: This role reports directly to the marketing manager and collaborates closely with the sales team

Work Arrangement: Hybrid, with 2 days on-site and the remaining days remote (60:40 split)

Growth Opportunities:

  • Gaining practical experience in marketing
  • Developing skills in campaign planning, content creation, and lead management
  • Potential full-time employment opportunities after graduation

ASSUMPTION: As a Werkstudent role, this position offers valuable experience and the opportunity to grow both personally and professionally. The hybrid work arrangement provides flexibility to balance work and studies.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Neuburg an der Kammel, Germany

Geographic Context:

  • Neuburg an der Kammel is a small town in Bavaria, Germany
  • The office is located in a convenient and accessible area
  • The region offers a mix of urban and rural environments

Work Schedule: 20 hours per week, with flexible hours and the option to work remotely for part of the week

ASSUMPTION: The office environment at Kardex is designed to foster collaboration and creativity. The location in Neuburg an der Kammel offers a pleasant work-life balance, with easy access to both nature and urban amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the marketing manager
  • Background check and onboarding

Key Assessment Areas:

  • Relevant coursework and academic performance
  • Marketing skills and knowledge
  • Communication and interpersonal skills
  • Cultural fit and motivation

Application Tips:

  • Highlight relevant coursework and projects in your resume
  • Tailor your cover letter to demonstrate your interest in marketing and enthusiasm for the role
  • Prepare examples of your content creation and campaign planning skills

ATS Keywords: Marketing, Werkstudent, Campaign Planning, Content Creation, Lead Management, HubSpot, Salesforce

ASSUMPTION: The application process at Kardex is designed to assess the candidate's skills, knowledge, and cultural fit. Applicants should be prepared to discuss their marketing experience and demonstrate their understanding of the role's responsibilities.

πŸ› οΈ Tools & Technologies

  • HubSpot
  • Salesforce
  • Office365

ASSUMPTION: Familiarity with these tools is not required but is considered an asset. The company provides training and support to help new employees become comfortable with their use.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Customer Focus

Work Style:

  • Collaborative
  • Results-driven
  • Adaptable

Self-Assessment Questions:

  • Do you have a strong interest in marketing and a desire to learn and grow in the field?
  • Are you comfortable working in a collaborative, team-oriented environment?
  • Do you have strong communication and interpersonal skills, with the ability to work effectively with diverse teams?

ASSUMPTION: Kardex values innovation, quality, and customer focus. Applicants should be able to demonstrate a strong work ethic, a collaborative spirit, and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

  • Balancing work and study responsibilities
  • Adapting to a dynamic and fast-paced work environment
  • Managing multiple priorities and deadlines
  • Working effectively in a remote or hybrid setting

ASSUMPTION: As a Werkstudent, balancing work and study responsibilities can be challenging. Effective time management and communication skills are essential for success in this role.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other marketing Werkstudent positions but offers a unique focus on data-driven campaign planning and lead management
  • Kardex's global presence provides opportunities for international collaboration and exposure
  • Compared to full-time marketing roles, this position offers a more limited scope but provides valuable experience and growth opportunities

ASSUMPTION: While this role shares similarities with other marketing Werkstudent positions, its focus on data-driven campaign planning and lead management sets it apart. Kardex's global presence offers unique opportunities for growth and development.

πŸ“ Sample Projects

  • Planning and executing a targeted email marketing campaign
  • Creating engaging content for social media and blog posts
  • Assisting in the organization and promotion of an industry event

ASSUMPTION: These sample projects are designed to give applicants a sense of the types of tasks they may be responsible for in this role. The specific projects will vary depending on the company's current marketing priorities and the student's skills and interests.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30 days?
  • How does this role support the company's overall marketing strategy?
  • What opportunities are there for professional development and growth within the company?
  • How does the company support work-life balance for its employees?
  • What is the company's approach to remote and hybrid work arrangements?

ASSUMPTION: These interview questions are designed to help applicants better understand the role's responsibilities, the company's culture, and the opportunities for growth and development. Applicants should be prepared to ask thoughtful and insightful questions to demonstrate their interest in the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Kardex job portal
  • Tailor your resume to highlight relevant coursework, projects, and skills
  • Write a cover letter expressing your interest in marketing and enthusiasm for the role
  • Prepare examples of your content creation and campaign planning skills
  • Follow up with Ken Jonderko (ken.jonderko@kardex.com) one week after submission if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.