📌 Core Information
🔹 Job Title: Werkstudent (m/w/d) PR mit Schwerpunkt Social Media
🔹 Company: DeutschlandCard GmbH
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Part-time (Werkstudent)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 26, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Actively participating in research and content development for PR activities
- Managing social media accounts and creating engaging content
- Supporting event management and internal communications
- Collaborating with a creative and dynamic team to drive innovative projects
ASSUMPTION: This role is ideal for students seeking practical experience in PR and social media, allowing them to apply their theoretical knowledge and gain valuable insights into the industry.
📋 Key Responsibilities
✅ Conduct research and contribute to the development of relevant topics and content for various PR channels
✅ Manage social media accounts, create engaging posts, and monitor results
✅ Design graphics and images for articles and other content
✅ Support event management by assisting in planning and coordinating events, as well as communicating with speakers
✅ Contribute to internal communications by reporting on internal events and projects
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Pursuing a degree in Journalism, Communications, Media Sciences, or a related field
Experience: No professional experience required, but relevant internships or projects are a plus
Required Skills:
- Strong communication skills and a creative mindset
- Excellent German language skills (written and spoken)
- Basic knowledge of MS Office and graphic design tools
- Interest in social media, digitalization, and retail/commerce media
Preferred Skills:
- Previous experience in journalism, PR, or content marketing
- Familiarity with social media management tools
ASSUMPTION: Applicants should have a strong interest in the PR and social media fields, as well as a willingness to learn and adapt in a dynamic work environment.
💰 Compensation & Benefits
Salary Range: €12-15 per hour (based on industry standards for Werkstudent positions in Germany)
Benefits:
- Flexible working hours
- 30 days of vacation
- Health offers and subsidized canteen
- Extensive social benefits
- Training opportunities
Working Hours: 20 hours per week (flexible)
ASSUMPTION: The salary range is estimated based on industry standards for Werkstudent positions in Germany, as the job posting does not provide specific salary information.
📌 Applicant Insights
🔍 Company Context
Industry: The DeutschlandCard is a leading multichannel marketing platform in Germany, focusing on data-driven marketing and customer engagement.
Company Size: Medium-sized (1,001-5,000 employees), offering a structured yet agile work environment with opportunities for growth and innovation.
Founded: The company was founded in 2019 and has since grown to become one of the largest and most successful tech platforms in Germany.
Company Description:
- Data-driven and customer-centric approach to marketing
- Strong focus on digitalization, innovation, and continuous improvement
- Collaborative and dynamic work culture with a strong emphasis on teamwork and open communication
Company Specialties:
- Data excellence and multichannel marketing
- Retail and commerce media
- Social media management and content creation
Company Website: www.deutschlandcard.com
ASSUMPTION: The DeutschlandCard is a dynamic and forward-thinking company that values innovation, creativity, and a strong work ethic. They offer a supportive and collaborative work environment that encourages employees to grow both personally and professionally.
📊 Role Analysis
Career Level: Entry-level (Werkstudent) with opportunities for growth and development within the company
Reporting Structure: The Werkstudent will report directly to the PR team and collaborate with various departments, including marketing, events, and internal communications.
Work Arrangement: On-site, with flexible working hours and the possibility of remote work for specific tasks or projects.
Growth Opportunities:
- Potential full-time employment after graduation
- Opportunities to work on diverse projects and gain experience in various aspects of PR and marketing
- Access to training and development opportunities through the Bertelsmann University and e-learning platforms
ASSUMPTION: The Werkstudent role offers a unique opportunity to gain practical experience in PR and social media while working alongside experienced professionals in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Modern open-space office with a collaborative and creative atmosphere
Office Location(s): Munich, Bavaria, Germany
Geographic Context:
- Munich is the capital and largest city of the German state of Bavaria, with a population of over 1.5 million people
- Known for its vibrant culture, rich history, and strong economy, Munich offers a high quality of life and numerous opportunities for personal and professional growth
- The city is home to several major industries, including automotive, engineering, and technology, providing a dynamic and diverse job market
Work Schedule: Flexible working hours, with the possibility of remote work for specific tasks or projects
ASSUMPTION: The Werkstudent role offers a unique opportunity to gain practical experience in PR and social media while working alongside experienced professionals in a dynamic and innovative environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the PR team
- Final decision and job offer
Key Assessment Areas:
- Communication skills and creativity
- German language proficiency
- Interest in and knowledge of social media, digitalization, and retail/commerce media
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Demonstrate your enthusiasm for PR and social media, as well as your eagerness to learn and contribute to the team's success
- Showcase your understanding of the DeutschlandCard's mission and values, and explain how your skills and experiences make you a strong fit for the role
ATS Keywords: Social Media, Content Development, Event Management, Graphic Design, Communication, Journalism, PR, Creativity, Organization, Digitalization
ASSUMPTION: The application process for the Werkstudent role is designed to assess the candidate's communication skills, creativity, and cultural fit, as well as their relevant knowledge and experience in PR and social media.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
- Graphic design tools (e.g., Adobe Creative Suite, Canva, or GIMP)
- Microsoft Office Suite
ASSUMPTION: The Werkstudent may be required to use various tools and technologies to manage social media accounts, create engaging content, and support event management. Familiarity with these tools is not required but may be an advantage.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Collaboration and open communication
- Customer-centric approach and data-driven decision-making
Work Style:
- Dynamic and agile, with a strong focus on teamwork and open communication
- Results-driven and solution-oriented, with a strong emphasis on creativity and innovation
- Supportive and inclusive, with a commitment to fostering a positive work environment
Self-Assessment Questions:
- Do you share the company's commitment to innovation, collaboration, and a customer-centric approach?
- Are you comfortable working in a dynamic and agile environment, with a strong focus on teamwork and open communication?
- Do you possess strong communication skills, creativity, and a strong work ethic, with a passion for PR and social media?
ASSUMPTION: The Werkstudent role is well-suited to individuals who are passionate about PR and social media, with strong communication skills, creativity, and a strong work ethic. Successful candidates will be able to thrive in a dynamic and innovative environment, with a strong commitment to collaboration and open communication.
⚠️ Potential Challenges
- Managing multiple projects and tasks simultaneously, requiring strong organizational skills and time management
- Working in a fast-paced and dynamic environment, with a strong emphasis on innovation and continuous improvement
- Adapting to a new work environment and team, with a strong focus on collaboration and open communication
- Balancing the demands of a Werkstudent role with academic responsibilities and other commitments
ASSUMPTION: The Werkstudent role offers a unique opportunity to gain practical experience in PR and social media while working alongside experienced professionals in a dynamic and innovative environment. However, the role may also present challenges related to time management, adaptability, and balancing multiple responsibilities.
📈 Similar Roles Comparison
- Compared to other Werkstudent roles in PR and social media, this position offers a unique opportunity to work with a leading multichannel marketing platform and gain experience in a dynamic and innovative environment
- Industry-specific context: The DeutschlandCard is a leading player in the German multichannel marketing landscape, with a strong focus on data-driven marketing and customer engagement
- Career path comparison: The Werkstudent role offers a potential pathway to full-time employment within the company, with opportunities for growth and development in various aspects of PR and marketing
ASSUMPTION: The Werkstudent role at the DeutschlandCard offers a unique opportunity to gain practical experience in PR and social media, with the potential for long-term career growth and development within the company.
📝 Sample Projects
- Managing social media accounts for a major event, creating engaging content, and monitoring results
- Supporting the development of a comprehensive social media strategy for a new product launch
- Assisting in the organization and promotion of a large-scale event, including communication with speakers and other stakeholders
ASSUMPTION: The Werkstudent role offers a unique opportunity to work on diverse and challenging projects, gaining valuable experience in various aspects of PR and social media while collaborating with experienced professionals in a dynamic and innovative environment.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does the Werkstudent role fit into the overall structure of the PR team and the company?
- What opportunities are there for growth and development within the company, both in the short and long term?
- How does the company support work-life balance, particularly for Werkstudent employees?
- What is the company's approach to innovation and continuous improvement, and how does this role contribute to these efforts?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture, values, and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
- Prepare examples of your previous work, such as social media campaigns, content you've created, or events you've organized, to showcase your abilities
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
