Werkstudent (m/w/d) Social Media & Marketing Management

📌 Core Information

🔹 Job Title: Werkstudent (m/w/d) Social Media & Marketing Management

🔹 Company: BabyFORTE Medical GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Internship

🔹 Category: Marketing & Communications

🔹 Date Posted: May 13, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Supporting the marketing team in social media trends, influencer cooperations, communication, and digital marketing
• Actively shaping BabyFORTE's social media presence and gaining insights into content creation, community management, and influencer marketing
• Contributing to small campaigns, content shootings, and internal format productions
• Assisting with administrative tasks such as data management and documentation

ASSUMPTION: This role is ideal for students studying communications, media, marketing, or related fields, seeking practical experience in social media management and content creation.

📋 Key Responsibilities

✅ Content research & planning: Support in ideas finding, maintaining the editorial plan, and pre-planning posts

✅ Influencer research & cooperation: Identifying suitable influencers, contacting and managing them, sending briefings

✅ Community management: Responding to comments and messages, actively engaging with the community

✅ Supporting small campaigns, content shootings, and internal format productions

✅ Administrative tasks: Assisting with data management and documentation, e.g., cooperation records

ASSUMPTION: The role requires strong organizational skills, creativity, and the ability to work independently.

🎯 Required Qualifications

Education: Students of communications, media, marketing, digital marketing, media & communications management, or related fields

Experience: No professional experience required, but relevant experience through projects, internships, or side jobs is a plus

Required Skills:

• Strong interest in social media trends and digital marketing
• Familiarity with tools like Canva and interest in AI tools (e.g., ChatGPT)
• Excellent communication skills in German and good English skills
• Strong organizational skills and ability to work independently
• Availability of 20 hours per week

Preferred Skills:

• Previous experience in social media management or content creation
• Knowledge of additional relevant tools and platforms

ASSUMPTION: Applicants should have a genuine interest in the health and wellness industry and BabyFORTE's products.

💰 Compensation & Benefits

Salary Range: As an internship, this role is likely unpaid or offers a low stipend. However, BabyFORTE offers attractive employee discounts and personal development opportunities.

Benefits:

• Job with meaning in successful health brands
• Dynamic, profitable, and self-financed company with much room for personal and professional growth
• Flexible working hours and home office option
• Employee discounts through FutureBens
• Personal and professional skill development through regular training and 1:1 mentoring
• Focus on personal attitude and skills development

Working Hours: 20 hours per week, with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for unpaid or low-stipend internships in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Health and wellness, specifically focused on pregnancy and general health for men and women

Company Size: Small (11-50 employees), allowing for close collaboration and quick decision-making

Founded: 2015, with a mission to create "small wonders" by providing premium nutritional supplements for various health needs

Company Description:

• BabyFORTE is a women-led company focused on premium nutritional supplements for pregnancy, children's health, and general wellness
• The company was founded by Anna-Maria Silinger, a successful entrepreneur and mentor in e-commerce and entrepreneurship
• BabyFORTE aims to create "small wonders" by providing high-quality products and exceptional customer service

Company Specialties:

• Premium nutritional supplements for pregnancy, children's health, and general wellness
• E-commerce expertise and customer-centric approach

Company Website: BabyFORTE Medical GmbH

ASSUMPTION: BabyFORTE's focus on women's health and wellness may appeal to candidates interested in making a positive impact on people's lives.

📊 Role Analysis

Career Level: Entry-level (Werkstudent)

Reporting Structure: This role reports directly to the marketing team, with close collaboration with other departments

Work Arrangement: Hybrid (on-site with flexible working hours and home office option)

Growth Opportunities:

• Gain practical experience in social media management, content creation, and digital marketing
• Develop professional skills through regular training and mentoring
• Potential full-time employment opportunities after graduation

ASSUMPTION: This role offers excellent opportunities for personal and professional growth in the marketing and communications field.

🌍 Location & Work Environment

Office Type: BabyFORTE's office is located in Berlin, Germany

Office Location(s): Berliner Allee 72, Berlin, BE 13088, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving startup scene and numerous job opportunities
• The office is conveniently located in the eastern part of Berlin, with easy access to public transportation
• Berlin offers a high quality of life, with numerous cultural attractions, parks, and recreational activities

Work Schedule: Flexible working hours, with the possibility of working from home

ASSUMPTION: Applicants should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the marketing team
• Decision and offer

Key Assessment Areas:

• Communication skills and enthusiasm for social media and digital marketing
• Creativity and ability to generate innovative content ideas
• Organizational skills and ability to manage multiple tasks
• Alignment with BabyFORTE's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your passion for social media, content creation, and digital marketing
• Showcase your understanding of BabyFORTE's products and mission

ATS Keywords: Social Media Management, Content Creation, Influencer Marketing, Digital Marketing, Communications, German, English

ASSUMPTION: Applicants should be proactive, enthusiastic, and eager to learn in this dynamic and fast-paced role.

🛠️ Tools & Technologies

• Canva (for graphic design)
• Later (for social media scheduling)
• AI tools (e.g., ChatGPT) for content creation and research
• Social media platforms (e.g., Instagram, Facebook, LinkedIn)

ASSUMPTION: Familiarity with these tools is not required but would be an asset for applicants.

👔 Cultural Fit Considerations

Company Values:

• Passion for creating "small wonders" in people's lives
• Customer-centric approach and exceptional service
• Dynamic, innovative, and collaborative work environment

Work Style:

• Fast-paced and results-driven
• Collaborative and team-oriented
• Focus on personal and professional growth

Self-Assessment Questions:

• How do you align with BabyFORTE's mission to create "small wonders" in people's lives?
• Are you comfortable working in a dynamic, fast-paced environment with multiple tasks and priorities?
• How do you approach continuous learning and personal growth in your professional life?

ASSUMPTION: Applicants should be passionate, proactive, and eager to learn in this fast-paced and dynamic work environment.

⚠️ Potential Challenges

• Managing multiple tasks and priorities in a fast-paced environment
• Generating innovative content ideas consistently
• Balancing work and study responsibilities
• Adapting to a new work environment and team dynamics

ASSUMPTION: These challenges can be overcome with strong organizational skills, creativity, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role is similar to social media internships or marketing assistants in other companies, but with a focus on the health and wellness industry
• BabyFORTE's small size allows for closer collaboration and quicker decision-making compared to larger organizations
• This role offers excellent opportunities for personal and professional growth in the marketing and communications field

ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar positions in other companies.

📝 Sample Projects

• Developing a social media campaign to promote a new product launch
• Researching and implementing AI tools for content creation and research
• Managing an influencer cooperation for a specific marketing campaign

ASSUMPTION: These projects are examples of the types of tasks and responsibilities applicants can expect in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role contribute to BabyFORTE's overall marketing strategy?
• What opportunities are there for professional growth and development in this role?
• How does the marketing team collaborate and communicate with other departments?
• What is the company culture like, and how does it support work-life balance?

ASSUMPTION: These questions will help applicants better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your previous work in social media management, content creation, or digital marketing
• Follow up with the hiring manager after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.