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Werkstudent (m/w/x) Marketing & GeschΓ€ftsentwicklung

HR Dpt.
Full-time
On-site
Berlin, Berlin, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Werkstudent (m/w/x) Marketing & GeschΓ€ftsentwicklung

πŸ”Ή Company: BERBUS ALLIANCE

πŸ”Ή Location: Berlin, Germany

πŸ”Ή Job Type: Part-time

πŸ”Ή Category: Marketing & Business Development

πŸ”Ή Date Posted: May 14, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Gaining comprehensive insights into the company's relevant processes
  • Actively participating in exciting projects
  • Developing creative marketing and communication concepts
  • Analyzing target groups and market trends
  • Assisting in organizing events and promotional activities
  • Contributing to the company's employer branding efforts
  • Working closely with the management team and having a significant impact on the company's future

ASSUMPTION: This role is designed for students seeking practical experience in marketing and business development, with a focus on creativity, initiative, and independent work.

πŸ“‹ Key Responsibilities

βœ… Develop creative marketing and communication concepts and implement them

βœ… Analyze target groups and market trends, and derive recommendations from them

βœ… Actively contribute to the further development of the company's brand and its positioning

βœ… Plan and execute marketing campaigns (online & offline) and evaluate their results

βœ… Support the organization of events and promotional activities

βœ… Assist in measures to present the company as an attractive employer (employer branding)

βœ… Participate in workshops on brand and corporate strategy and develop your own ideas

ASSUMPTION: The role requires a high degree of self-motivation, initiative, and independent work, as well as strong communication and presentation skills.

🎯 Required Qualifications

Education: Pursuing or completed studies in Marketing, Communication, Media, or Business with a focus on Marketing

Experience: No professional experience required, but relevant internships or projects are a plus

Required Skills:

  • Very good MS Office skills
  • Excellent German language skills in writing and speaking
  • Self-motivated and independent working style
  • Confident and well-groomed appearance

Preferred Skills:

  • Experience in event organization
  • Knowledge of marketing tools and software
  • Fluency in additional languages

ASSUMPTION: While these qualifications are preferred, the company is open to candidates who can demonstrate strong potential in these areas.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this position is not specified. However, for entry-level marketing roles in Berlin, the average salary range is €22,000 - €28,000 per year (gross).

Benefits:

  • Flexible working hours
  • Company pension scheme
  • Free gym membership
  • Target: Unlimited contract after graduation
  • Great team atmosphere and a lot of trust
  • Diverse projects and unforgettable events
  • Directly located by the water, good public transport connection, free parking in front of the door

Working Hours: 20 hours per week, flexible

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Berlin. The actual salary may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: The BERBUS ALLIANCE is a holding company that operates in various sectors, including security, law, real estate, events, and education.

Company Size: The company has 2-10 employees, which means a small, close-knit team where individual contributions have a significant impact.

Founded: The BERBUS ALLIANCE was founded in 1993 and has since grown into a successful and well-established company.

Company Description:

  • Independent and interdisciplinary corporate group
  • Focus on developing innovative business areas
  • Over 1,200 employees in more than 30 companies across Germany

Company Specialties:

  • Security
  • Law
  • Real estate
  • Events
  • Education

Company Website: www.berbus.de

ASSUMPTION: The company's diverse range of business areas and its long-standing success in the market provide a stable and secure working environment for employees.

πŸ“Š Role Analysis

Career Level: This role is an entry-level position, ideal for students seeking practical experience in marketing and business development.

Reporting Structure: The Werkstudent will report directly to the management team and work closely with various departments.

Work Arrangement: The role is part-time (20 hours per week) with flexible working hours, allowing for a good balance between studies and work.

Growth Opportunities:

  • Unlimited contract after graduation
  • Possibility to take on more responsibilities and grow within the company
  • Opportunities to gain experience in various business areas and projects

ASSUMPTION: The company's focus on employee development and growth provides ample opportunities for Werkstudenten to advance their careers within the organization.

🌍 Location & Work Environment

Office Type: The company's office is located directly by the water, offering a pleasant and relaxing work environment.

Office Location(s): Regattastraße 189, 12527 Berlin, Germany

Geographic Context:

  • Berlin is a vibrant and multicultural city with a thriving job market
  • The office is located in the eastern part of Berlin, close to the Spree River
  • The area offers good public transport connections and numerous recreational opportunities

Work Schedule: Flexible working hours allow for a good balance between studies and work.

ASSUMPTION: The company's location by the water and flexible working hours contribute to a pleasant and relaxed work environment that supports employees' well-being and productivity.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site interview with the management team
  • Decision and job offer

Key Assessment Areas:

  • Communication and presentation skills
  • Initiative and self-motivation
  • German language proficiency
  • Cultural fit and teamwork

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences
  • Be prepared to discuss your motivation for pursuing a career in marketing and business development
  • Show enthusiasm for the company and its projects

ATS Keywords: Marketing, Business Development, Werkstudent, Entry-level, Berlin, German, Communication, Initiative, Independent Work

ASSUMPTION: The company's hiring process is designed to assess candidates' skills, motivation, and cultural fit, with a focus on finding the best possible Werkstudent for the role.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Marketing tools and software (e.g., CRM, marketing automation, social media management)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The company uses standard marketing and project management tools, and candidates should be comfortable working with these technologies.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Teamwork
  • Customer focus
  • Quality
  • Responsibility

Work Style:

  • Self-motivated and independent
  • Creative and innovative
  • Collaborative and team-oriented
  • Results-driven and proactive

Self-Assessment Questions:

  • Do you have strong communication and presentation skills in German?
  • Are you self-motivated and able to work independently?
  • Do you enjoy working in a team and collaborating with others?
  • Are you passionate about marketing and business development?

ASSUMPTION: The company values candidates who are innovative, team-oriented, and results-driven, with strong communication skills and a passion for marketing and business development.

⚠️ Potential Challenges

  • Balancing studies and work responsibilities
  • Adapting to a dynamic and fast-paced work environment
  • Meeting the high expectations set for Werkstudenten at the BERBUS ALLIANCE
  • Competing with other talented and motivated candidates for the role

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning, and the company provides a supportive environment to help Werkstudenten succeed.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other entry-level marketing and business development positions, but offers a unique opportunity to work with a diverse range of business areas and projects
  • Industry-specific context: The BERBUS ALLIANCE's interdisciplinary approach allows Werkstudenten to gain experience in various sectors and develop a broad skill set
  • Career path comparison: Successful Werkstudenten have the opportunity to grow within the company and take on more responsibilities after graduation

ASSUMPTION: This role offers a unique and valuable experience for candidates seeking to gain practical experience in marketing and business development, with the potential for long-term career growth within the company.

πŸ“ Sample Projects

  • Developing a marketing campaign for one of the company's business areas
  • Conducting market research and analyzing trends in the events industry
  • Assisting in the organization of a large-scale event or conference

ASSUMPTION: These sample projects are designed to give candidates a sense of the types of tasks and responsibilities they may encounter in the role, and to showcase the company's diverse range of business areas and projects.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the company's long-term goals and growth plans?
  • What opportunities are there for professional development and growth within the company?
  • How does the company support work-life balance for its employees?
  • What is the company's approach to innovation and creativity in marketing and business development?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and its culture, and to demonstrate their interest and enthusiasm for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences
  • Prepare for the interview by researching the company and its business areas, and by practicing your communication and presentation skills
  • Follow up with the company after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.