📌 Core Information
🔹 Job Title: Werkstudent (m/w/x) Marketing & Geschäftsentwicklung
🔹 Company: BERBUS ALLIANCE
🔹 Location: Berlin, Germany
🔹 Job Type: Part-time
🔹 Category: Marketing & Business Development
🔹 Date Posted: April 16, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Gain comprehensive insights into all relevant business processes
- Actively participate in exciting projects and help shape the company's future
- Work closely with management and collaborate with a creative and motivated team
- Develop marketing and communication concepts, analyze target groups, and plan campaigns
ASSUMPTION: This role is ideal for students seeking practical experience in marketing and business development, with the opportunity to grow within the company.
📋 Key Responsibilities
✅ Develop creative marketing and communication concepts and implement them
✅ Analyze target groups, observe market trends, and derive recommendations
✅ Actively contribute to the development and positioning of the company's brand
✅ Plan and execute marketing campaigns (online & offline) and evaluate their results
✅ Support the organization of events and promotional activities
✅ Contribute to measures for presenting the company as an attractive employer (Employer Branding)
✅ Participate in workshops on marketing and corporate strategy and develop your own ideas
ASSUMPTION: The role requires a proactive and independent work approach, with a strong focus on team collaboration and creativity.
🎯 Required Qualifications
Education: Pursuing or completed degree in Marketing, Communication, Media, or Business
Experience: No professional experience required
Required Skills:
- Strong MS Office skills
- Self-initiative and independent working style
- Excellent German language skills in writing and speaking
- Confident and well-groomed appearance
Preferred Skills:
- Presentation skills
- Interesting hobbies and interests
- Relevant internships or practical experience
- Engagement in voluntary work or other projects
ASSUMPTION: While these preferences are not mandatory, providing information on them can help strengthen the application.
💰 Compensation & Benefits
Salary Range: Industry-standard entry-level salary for part-time positions in Berlin, Germany (€10-15 per hour)
Benefits:
- Flexible working hours
- Company pension scheme
- Free gym membership
- Well-being atmosphere in an relaxed team
- High degree of trust and decision-making freedom
- Diverse projects and unforgettable events
- Directly located by the water, good public transportation, and free parking
Working Hours: Up to 20 hours per week, flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for part-time entry-level positions in Berlin, Germany.
📌 Applicant Insights
🔍 Company Context
Industry: The BERBUS ALLIANCE is a holding company operating in various sectors, including security, law, real estate, events, and education.
Company Size: Small (2-10 employees), offering a close-knit and collaborative work environment.
Founded: 1993, with over 25 years of experience in the market.
Company Description:
- Independent and interdisciplinary business group
- Focus on developing innovative business fields
- Over 1200 employees across more than 30 companies
- Broad network throughout Germany
Company Specialties:
- Security
- Law
- Real estate
- Events
- Education
Company Website: www.berbus.de
ASSUMPTION: The company's diverse range of business areas and long-standing experience provide a solid foundation for professional growth and development.
📊 Role Analysis
Career Level: Entry-level, with opportunities for long-term growth and potential full-time employment after graduation.
Reporting Structure: The role reports directly to the management of the respective business unit.
Work Arrangement: Part-time, with flexible scheduling and the possibility of remote work for specific tasks.
Growth Opportunities:
- Gain practical experience in marketing and business development
- Work closely with management and contribute to strategic decision-making
- Develop a strong professional network within the company and its various business units
- Potential full-time employment after graduation
ASSUMPTION: The role offers excellent opportunities for personal and professional growth, with a strong focus on learning and development.
🌍 Location & Work Environment
Office Type: Modern office located directly by the water, with a relaxed and well-being-focused atmosphere.
Office Location(s): Regattastraße 189, 12527 Berlin, Germany
Geographic Context:
- Berlin is a vibrant and multicultural city with a strong job market and numerous opportunities for personal and professional growth
- The office is located in the eastern part of the city, with easy access to public transportation and ample parking
- The surrounding area offers a variety of recreational and cultural activities
Work Schedule: Flexible, with the possibility of remote work for specific tasks
ASSUMPTION: The office's location and work environment foster creativity, collaboration, and a positive work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- Relevant education and skills
- Proactivity and self-initiative
- Communication and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Address the required and preferred qualifications in your application
- Prepare for behavioral and situational interview questions
- Research the company and its business areas to demonstrate your interest and understanding
ATS Keywords: Marketing, Business Development, Communication, MS Office, German Language Proficiency, Self-initiative, Team Collaboration, Market Analysis, Creative Thinking, Project Management, Employer Branding, Presentation Skills
ASSUMPTION: The application process is designed to assess the candidate's skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
- Marketing and analytics tools (e.g., Google Analytics, Hootsuite)
ASSUMPTION: The role requires proficiency in Microsoft Office Suite, with the possibility of using additional tools based on the specific projects and business units.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Collaboration and teamwork
- Customer focus and excellence
- Integrity and responsibility
- Continuous learning and development
Work Style:
- Proactive and self-initiated
- Collaborative and team-oriented
- Adaptable and open to new challenges
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you have strong presentation skills and enjoy public speaking?
- What are your hobbies and interests, and how do they contribute to your personal growth?
- Have you completed relevant internships or practical experiences that you would like to share?
- Are you engaged in voluntary work or other projects, and how do they reflect your values and commitment?
ASSUMPTION: The company values a strong cultural fit, with a focus on innovation, collaboration, and continuous learning and development.
⚠️ Potential Challenges
- Balancing work and study commitments
- Adapting to a dynamic and fast-paced work environment
- Developing a strong understanding of the company's various business areas
- Overcoming potential language barriers, as the role requires strong German language proficiency
ASSUMPTION: The role may present challenges related to time management, adaptability, and language proficiency, but these can be overcome with strong organizational skills, a proactive approach, and a willingness to learn and develop.
📈 Similar Roles Comparison
- Unlike traditional marketing or business development roles, this position offers a high degree of responsibility and decision-making freedom for an entry-level candidate
- The role provides a unique opportunity to gain experience in various business areas and industries
- Career progression may involve moving into a full-time position or taking on additional responsibilities within the company
ASSUMPTION: The role offers a unique combination of responsibilities, opportunities, and challenges, setting it apart from traditional entry-level marketing or business development positions.
📝 Sample Projects
- Developing and implementing a marketing campaign for a new event series
- Analyzing market trends and providing recommendations for a new product launch
- Contributing to the organization of a major industry conference
ASSUMPTION: The role involves a diverse range of projects, with a strong focus on marketing, business development, and event management.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall success of the company and its various business units?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful and well-researched questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions
- Research the company and its business areas to demonstrate your interest and understanding
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
