Werkstudent Marketing - Fokus auf Digital & Data (m/w/d)

📌 Core Information

🔹 Job Title: Werkstudent Marketing - Fokus auf Digital & Data (m/w/d)

🔹 Company: Simon-Kucher & Partners

🔹 Location: Bonn & Cologne, Germany

🔹 Job Type: Part-time (20 hours/week)

🔹 Category: Marketing & Communications

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the marketing team with a focus on digital and data aspects
• Gaining practical experience in a dynamic and growing company
• Contributing to the maintenance and improvement of marketing processes
• Working in a collaborative and supportive team environment

ASSUMPTION: This role is ideal for students seeking to apply their theoretical knowledge in a practical setting and gain valuable experience in the marketing field.

📋 Key Responsibilities

✅ Maintaining and updating inbound inquiries in the CRM database

✅ Contributing to website content management, including blog posts and videos

✅ Supporting social media activities and creating engaging content

✅ Assisting in the creation and analysis of marketing reports

ASSUMPTION: These responsibilities may evolve based on the team's needs and the student's skills and interests.

🎯 Required Qualifications

Education: Advanced Bachelor's or early Master's student in Business, Digital Marketing, Communications, or a related field

Experience: No prior work experience required, but relevant internships or projects are a plus

Required Skills:

• Strong communication skills in German and English
• Proficient in MS Office, particularly Word, Excel, and PowerPoint
• Familiarity with CRM tools (e.g., Microsoft Dynamics), Google Analytics, and CMS systems (e.g., Drupal)
• Basic knowledge of marketing principles and strategies

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of SEO and content marketing
• Fluency in additional languages

ASSUMPTION: The ideal candidate is a proactive, detail-oriented student with a strong interest in marketing and a willingness to learn and adapt in a dynamic environment.

💰 Compensation & Benefits

Salary Range: €12-15 per hour (based on industry standards for student workers in Germany)

Benefits:

• Personal development opportunities, including regular feedback and access to LinkedIn Learning
• Healthy snacks and beverages in the office
• Flexible working hours
• Employee events and a collaborative work environment

Working Hours: 20 hours per week, with flexibility to accommodate university schedules

ASSUMPTION: The salary range is an estimate based on industry standards for student workers in Germany. Actual compensation may vary based on experience and performance.

📌 Applicant Insights 🔍 Company Context

Industry: Simon-Kucher is a global strategy and marketing consulting firm, specializing in pricing, monetization, and growth strategies for various industries.

Company Size: Medium-sized (1,001-5,000 employees) with a startup-like atmosphere

Founded: 1985, with over 30 years of experience in the consulting industry

Company Description:

• Simon-Kucher is a global leader in pricing and growth strategy consulting
• The company focuses on unlocking better growth for its clients by optimizing their commercial strategies
• Simon-Kucher fosters a collaborative and inclusive work environment, valuing diversity, equality, and individual development

Company Specialties:

• Pricing strategy and optimization
• Marketing and sales strategy
• Innovation and digital transformation

Company Website: simon-kucher.com

ASSUMPTION: Simon-Kucher's focus on growth and innovation makes it an attractive employer for students seeking practical experience and professional development.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and development

Reporting Structure: The Werkstudent will report directly to the Marketing team

Work Arrangement: On-site, with flexible hours to accommodate university schedules

Growth Opportunities:

• Potential full-time employment after graduation
• Opportunities to work on diverse projects and gain exposure to various industries
• Access to training and development resources, such as LinkedIn Learning

ASSUMPTION: The Werkstudent role offers a unique opportunity for students to gain practical experience, develop their skills, and grow within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in Bonn and Cologne

Office Location(s): Willy-Brandt-Allee 13, Bonn & Im Zollhafen 24, Cologne

Geographic Context:

• Bonn: A university city with a vibrant cultural scene and a historic old town
• Cologne: A major cultural hub with a diverse range of industries and a lively nightlife
• Both cities offer excellent public transportation and are well-connected by train

Work Schedule: Flexible hours, with the possibility of working remotely for certain tasks

ASSUMPTION: The Werkstudent role offers a dynamic and engaging work environment, with the opportunity to work in two vibrant German cities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR department
• On-site or virtual interview with the Marketing team
• Decision and offer

Key Assessment Areas:

• Communication skills and language proficiency
• Problem-solving abilities and initiative
• Cultural fit and alignment with Simon-Kucher's values
• Relevant skills and knowledge in marketing

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Be prepared to discuss your interest in marketing and digital data
• Demonstrate your enthusiasm for learning and growing within the role

ATS Keywords: Marketing, Digital, Data, CRM, Google Analytics, CMS, MS Office, Student, Werkstudent

ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's skills, experiences, and cultural fit.

🛠️ Tools & Technologies

• CRM: Microsoft Dynamics
• Google Analytics
• CMS: Drupal
• MS Office: Word, Excel, PowerPoint
• Social media platforms: LinkedIn, Facebook, Twitter, Instagram

ASSUMPTION: The Werkstudent will be expected to learn and use various marketing tools and technologies to support the team's efforts.

👔 Cultural Fit Considerations

Company Values:

• Collaboration and teamwork
• Innovation and continuous learning
• Integrity and respect
• Client focus and results-driven approach

Work Style:

• Dynamic and fast-paced
• Collaborative and supportive
• Focused on growth and development
• Open and inclusive

Self-Assessment Questions:

• Do you align with Simon-Kucher's values and work style?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you thrive in a collaborative and supportive team setting?

ASSUMPTION: Simon-Kucher values a diverse and inclusive work environment, and candidates who demonstrate a strong cultural fit and alignment with the company's values are more likely to succeed in the role.

⚠️ Potential Challenges

• Balancing university responsibilities with work commitments
• Adapting to a fast-paced and dynamic work environment
• Developing relevant marketing skills and knowledge
• Navigating a large and diverse company with a startup-like atmosphere

ASSUMPTION: The Werkstudent role presents unique challenges and opportunities for growth and development, and candidates should be prepared to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• Compared to other student marketing roles, this position offers a unique opportunity to work in a global consulting firm and gain exposure to diverse industries
• Simon-Kucher's focus on growth and innovation sets it apart from other consulting firms and marketing agencies
• This role offers a clear career path and opportunities for growth and development within the company

ASSUMPTION: The Werkstudent role at Simon-Kucher is unique and offers a valuable opportunity for students seeking practical experience and professional development in the marketing field.

📝 Sample Projects

• Developing and executing a social media campaign to promote an upcoming event
• Analyzing website traffic and user behavior to optimize content and improve SEO
• Creating and distributing marketing reports to track progress and identify areas for improvement

ASSUMPTION: The Werkstudent will have the opportunity to work on various marketing projects and contribute to the team's efforts to drive growth and engagement.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy and team structure?
• What opportunities are there for growth and development within the company?
• How does Simon-Kucher support work-life balance for student employees?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare for the interview by researching Simon-Kucher and reflecting on your interest in marketing and digital data
• Follow up with the hiring manager after the interview to express your enthusiasm and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.