Werkstudent Marketing im Bereich Streaming (m/w/d)

📌 Core Information

🔹 Job Title: Werkstudent Marketing im Bereich Streaming (m/w/d)

🔹 Company: Klassik Radio

🔹 Location: Augsburg, Bavaria, Germany

🔹 Job Type: Part-Time, Intern

🔹 Category: Marketing, Media

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing measures for Klassik Radio Select streaming service
• Creating action landing pages, optimizing SEO-relevant pages, and developing social media content
• Assisting in subscriber engagement through newsletters, push notifications, and automation tracks
• Working in a dynamic, growing media company with a strong digital focus

ASSUMPTION: This role is ideal for students interested in gaining practical marketing experience in the music and streaming industry. It offers a unique opportunity to work in a successful, innovative media company with a strong digital presence.

📋 Key Responsibilities

✅ Creating and optimizing action landing pages for marketing campaigns

✅ Improving search engine optimization (SEO) for relevant pages

✅ Developing engaging content for social media platforms (Facebook, YouTube, Instagram)

✅ Writing radio spots, online, and print advertisements in German

✅ Assisting in subscriber engagement through newsletters, push notifications, and lifecycle mailings

✅ Segmenting target groups for personalized marketing campaigns

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently and in a team. Proficiency in German is essential for this position.

🎯 Required Qualifications

Education: Enrolled student, preferably in a marketing or related program

Experience: No prior work experience is required, but relevant internships or projects are a plus

Required Skills:

• Strong interest in marketing and digital media
• Basic knowledge of SEO, CMS, and social media platforms
• Excellent written and verbal communication skills in German
• Structured, reliable, and meticulous working style

Preferred Skills:

• Experience with email marketing software
• Knowledge of the music streaming industry
• Fluency in English

ASSUMPTION: While not required, previous experience in marketing, SEO, or content creation can be beneficial for this role. Familiarity with the music streaming industry is a plus but not necessary.

💰 Compensation & Benefits

Salary Range: €10-12 per hour (based on industry standards for entry-level marketing interns in Germany)

Benefits:

• Flexible working hours
• Attractive employee discounts
• Corporate benefits access
• Modern working environment with ergonomic equipment
• Free coffee, fresh fruit, and water

Working Hours: 20 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing interns in Germany. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Klassik Radio is a successful media company specializing in classical music, with a strong focus on digital platforms and streaming services. It is one of the largest private radio broadcasters in Germany and operates the Klassik Radio Select streaming service.

Company Size: Klassik Radio has 51-200 employees, providing a mid-sized company environment with opportunities for growth and development.

Founded: Klassik Radio was founded in 1999 and has since grown into a leading media company in the music industry.

Company Description:

• Klassik Radio is Germany's most widely distributed private radio station with a 360° digital focus
• It operates a successful classical music radio station, organizes concerts, and offers the Klassik Radio Select streaming service
• The company is listed on the stock exchange and has a strong presence in Germany, Austria, and the German-speaking part of Switzerland

Company Specialties:

• Radio broadcasting
• Streaming services
• Content creation and distribution
• Classical music, jazz, and lounge music
• Media and entertainment

Company Website: https://www.klassikradio.de/

ASSUMPTION: Klassik Radio's focus on digital platforms and streaming services makes it an attractive employer for students interested in the music and media industry.

📊 Role Analysis

Career Level: Entry-level, Werkstudent position

Reporting Structure: This role reports directly to the HR department and works closely with the marketing team

Work Arrangement: 20 hours per week, on-site at the company's headquarters in Augsburg

Growth Opportunities:

• Gain practical marketing experience in a successful media company
• Develop skills in SEO, content creation, and marketing campaign management
• Potential full-time employment opportunities after graduation

ASSUMPTION: This Werkstudent position offers an excellent opportunity for students to gain valuable marketing experience and build their professional network in the music and media industry.

🌍 Location & Work Environment

Office Type: Modern, ergonomically equipped office in a historic building

Office Location(s): Fuggerstraße 12, Augsburg, Bavaria, Germany

Geographic Context:

• Augsburg is a mid-sized city in southern Germany with a rich history and cultural heritage
• The city offers a high quality of life, with a vibrant cultural scene, numerous parks, and a well-developed public transportation system
• Augsburg is located near Munich, providing easy access to a larger metropolitan area

Work Schedule: Flexible working hours, with the possibility of remote work for specific tasks

ASSUMPTION: The location in Augsburg offers a pleasant working environment with a good work-life balance, allowing students to combine their studies with their professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• On-site interview with the marketing team
• Final decision and job offer

Key Assessment Areas:

• Marketing knowledge and enthusiasm
• Communication skills in German
• Creativity and problem-solving abilities
• Attention to detail and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing skills and relevant experiences
• Demonstrate your enthusiasm for the music and media industry
• Prepare examples of your previous marketing or content creation work, if applicable
• Follow up with the HR department after submitting your application

ATS Keywords: Marketing, Streaming, SEO, CMS, Social Media, Content Creation, German, Entry Level

ASSUMPTION: The application process for this role is likely to be competitive, as it offers an attractive opportunity for students to gain practical marketing experience in a successful media company.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• Email marketing software
• Social media platforms (Facebook, YouTube, Instagram)
• Search engine optimization (SEO) tools
• Microsoft Office or equivalent

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be easily learned by candidates with relevant experience or a strong interest in marketing.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous growth
• High-quality content and customer focus
• Collaboration and teamwork
• Professionalism and reliability

Work Style:

• Dynamic and fast-paced work environment
• Strong focus on digital platforms and streaming services
• Flat hierarchies and short decision-making processes
• Team-oriented and collaborative culture

Self-Assessment Questions:

• Do you share Klassik Radio's passion for classical music and digital innovation?
• Are you comfortable working in a dynamic, fast-paced environment?
• Do you thrive in a team-oriented, collaborative work culture?

ASSUMPTION: Candidates who are passionate about classical music, digital media, and marketing are likely to be a good fit for Klassik Radio's company culture.

⚠️ Potential Challenges

• Balancing work and study responsibilities
• Meeting the expectations of a successful, growing media company
• Adapting to a dynamic, fast-paced work environment
• Working in a competitive job market for marketing internships

ASSUMPTION: The potential challenges of this role are typical for entry-level marketing positions and can be overcome with strong organizational skills, adaptability, and a commitment to professional development.

📈 Similar Roles Comparison

• Unlike traditional marketing internships, this role focuses specifically on the music streaming industry
• Klassik Radio's strong digital focus sets it apart from traditional radio broadcasters
• This Werkstudent position offers an opportunity to gain practical marketing experience in a successful media company, with potential full-time employment opportunities after graduation

ASSUMPTION: This role is unique in its focus on the music streaming industry and offers an attractive opportunity for students to gain practical marketing experience in a successful media company.

📝 Sample Projects

• Creating and optimizing action landing pages for marketing campaigns
• Developing engaging social media content for Klassik Radio Select
• Assisting in subscriber engagement through newsletters and push notifications

ASSUMPTION: The sample projects for this role are designed to provide students with practical marketing experience and help them develop their skills in content creation, SEO, and marketing campaign management.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this Werkstudent position fit into the overall marketing strategy for Klassik Radio Select?
• What opportunities are there for professional development and growth within the company?
• How does Klassik Radio support work-life balance for its employees?
• What is the typical career path for marketing interns at Klassik Radio?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting on join.com
• Tailor your resume and cover letter to highlight your marketing skills and relevant experiences
• Prepare examples of your previous marketing or content creation work, if applicable
• Follow up with the HR department, Stefanie Betzmeir, at 0821 5070-382, one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.