Werkstudent Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Werkstudent Marketing (m/w/d)

🔹 Company: Husqvarna Group

🔹 Location: Ulm, Baden-Württemberg, Germany

🔹 Job Type: Part-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Entry Level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the digital marketing team in various tasks
• Assisting in consumer and professional marketing efforts
• Participating in event planning and instore marketing activities
• Contributing to public relations and influencer marketing initiatives
• Assisting in media planning and execution

ASSUMPTION: This role is designed for students seeking practical experience in marketing while pursuing their studies. It offers a glimpse into the marketing world and the opportunity to work with well-known brands.

📋 Key Responsibilities

✅ Supporting the digital marketing team in various tasks

✅ Assisting in consumer and professional marketing efforts

✅ Participating in event planning and instore marketing activities

✅ Contributing to public relations and influencer marketing initiatives

✅ Assisting in media planning and execution

ASSUMPTION: The responsibilities are varied and offer a broad learning experience in marketing. They may change or evolve based on the team's needs and the student's skills and interests.

🎯 Required Qualifications

Education: Enrolled student (m/w/d) in Marketing, Business Administration, Communication Sciences, or a related field

Experience: First practical experiences in marketing are preferred but not required

Required Skills:

• Creativity and a good sense for trends and target groups
• Very good German and English language skills in writing and speaking
• Proficient in MS Office, particularly PowerPoint and Excel
• Teamwork skills, initiative, and a structured working style

Preferred Skills:

• Previous marketing experience
• Familiarity with marketing tools and software

ASSUMPTION: The required skills are essential for a student seeking to gain practical experience in marketing. They can be developed and improved throughout the course of the internship.

💰 Compensation & Benefits

Salary Range: The salary range for this position is not specified. However, Werkstudent positions in Germany typically offer a monthly salary between €400 and €800, depending on the hours worked and the student's level of education.

Benefits:

• Gain practical experience in marketing
• Work with well-known brands in the industry
• Flexible working hours

Working Hours: The working hours for this position are not specified. However, Werkstudent positions in Germany typically offer flexible working hours, allowing students to balance their studies and work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for Werkstudent positions in Germany. The actual salary may vary depending on the specific circumstances of the role and the student's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Husqvarna Group operates in the construction and forestry equipment industry, with a focus on motor-driven products for professional and hobby users worldwide.

Company Size: The Husqvarna Group has approximately 1,000 to 5,000 employees, making it a mid-sized company. This size offers a balance between a structured work environment and the opportunity for individual growth.

Founded: The Husqvarna Group was founded in 1689, making it one of the oldest and most established companies in its industry.

Company Description:

• The Husqvarna Group is a global leader in the manufacturing of motor-driven products for professional and hobby users in the forestry, construction, and garden sectors.
• The company offers a wide range of products, including chainsaws, trimmers, and lawnmowers, as well as accessories and services.
• The Husqvarna Group is committed to innovation, quality, and sustainability, and strives to create long-term value for its customers, employees, and shareholders.

Company Specialties:

• Forestry equipment
• Construction equipment
• Garden equipment
• Accessories and services

Company Website: https://www.husqvarnagroup.com/en/

ASSUMPTION: The company description and specialties provided are based on publicly available information. The actual focus and priorities of the company may vary depending on the specific role and location.

📊 Role Analysis

Career Level: This role is designed for students seeking practical experience in marketing. It offers an entry-level position with the opportunity to gain valuable skills and knowledge in the field.

Reporting Structure: The Werkstudent Marketing (m/w/d) will report directly to the marketing team.

Work Arrangement: This is a part-time, on-site position. The working hours are flexible and can be arranged to accommodate the student's study schedule.

Growth Opportunities:

• Gain practical experience in marketing
• Develop and improve marketing skills
• Potential full-time employment opportunities after graduation

ASSUMPTION: The growth opportunities listed are based on industry standards and the typical career progression for marketing students. The actual opportunities may vary depending on the specific circumstances of the role and the student's qualifications.

🌍 Location & Work Environment

Office Type: The Husqvarna Group's office in Ulm is a modern, professional work environment that fosters collaboration and innovation.

Office Location(s): Hans-Lorenser-Str., Ulm, Germany

Geographic Context:

• Ulm is a city in the state of Baden-Württemberg, Germany, with a population of approximately 120,000 people.
• The city is known for its well-preserved old town and the Ulm Minster, the tallest church in the world.
• Ulm is located in the heart of Europe, with easy access to major cities such as Stuttgart, Munich, and Zurich.

Work Schedule: The work schedule for this position is flexible and can be arranged to accommodate the student's study schedule.

ASSUMPTION: The geographic context provided is based on publicly available information. The actual work environment and culture may vary depending on the specific team and location.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Background check and reference verification

Key Assessment Areas:

• Marketing knowledge and skills
• Creativity and problem-solving abilities
• Language skills
• Teamwork and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing skills and experiences
• Prepare examples of your previous marketing work or projects
• Research the Husqvarna Group and its products to demonstrate your interest and knowledge of the company

ATS Keywords: Marketing, Werkstudent, Student, Intern, Consumer Marketing, Professional Marketing, Event Planning, Instore Marketing, Public Relations, Influencer Marketing, Media Planning, German, English, MS Office

ASSUMPTION: The interview process and assessment areas provided are based on industry standards and the typical hiring process for marketing students. The actual process may vary depending on the specific circumstances of the role and the company.

🛠️ Tools & Technologies

• MS Office (PowerPoint, Excel)
• Marketing tools and software (specific tools may vary depending on the team's needs)

ASSUMPTION: The tools and technologies listed are based on the required and preferred skills for this role. The actual tools and technologies used may vary depending on the specific team and project.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Sustainability
• Customer focus
• Responsibility

Work Style:

• Collaborative
• Innovative
• Customer-focused
• Responsible

Self-Assessment Questions:

• Do you share the Husqvarna Group's commitment to innovation, quality, and sustainability?
• Are you able to work collaboratively with a team and contribute to a positive work environment?
• Do you have a customer-focused mindset and a strong commitment to delivering high-quality results?

ASSUMPTION: The company values and work style provided are based on publicly available information. The actual values and work style may vary depending on the specific team and location.

⚠️ Potential Challenges

• Balancing work and study responsibilities
• Adapting to a professional work environment
• Meeting the expectations of a well-established company
• Developing and improving marketing skills in a short period

ASSUMPTION: The potential challenges listed are based on industry standards and the typical experiences of marketing students. The actual challenges may vary depending on the specific circumstances of the role and the student's qualifications.

📈 Similar Roles Comparison

• This role offers a broad learning experience in marketing, with the opportunity to work with well-known brands in the industry
• Compared to other marketing internships, this role may offer more responsibility and autonomy, allowing students to make a significant impact on the team's projects and initiatives
• Career progression in marketing may include roles such as Marketing Assistant, Marketing Coordinator, and Marketing Manager

ASSUMPTION: The role comparison provided is based on industry standards and the typical career progression for marketing students. The actual comparison may vary depending on the specific circumstances of the role and the company.

📝 Sample Projects

• Assisting in the planning and execution of a marketing campaign for a new product launch
• Contributing to market research and analysis to inform marketing strategies
• Supporting the development and implementation of social media marketing initiatives

ASSUMPTION: The sample projects listed are based on the key responsibilities and required skills for this role. The actual projects may vary depending on the specific team and project.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the marketing team?
• How does the marketing team collaborate with other departments within the company?
• What is the company culture like, and how does the marketing team contribute to it?

ASSUMPTION: The key questions to ask during the interview are designed to provide insight into the role, the team, and the company. The actual questions may vary depending on the specific circumstances of the role and the student's interests.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing skills and experiences
• Prepare examples of your previous marketing work or projects
• Research the Husqvarna Group and its products to demonstrate your interest and knowledge of the company
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.