Werkstudent Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Werkstudent Marketing (m/w/d)

🔹 Company: Genuine Parts Company

🔹 Location: Münster, North Rhine-Westphalia, Germany

🔹 Job Type: Part-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in creating innovative marketing concepts and sales communication strategies
• Supporting the planning, organization, and execution of trade shows and communication measures
• Working in a dynamic, international, and successful company
• Gaining practical experience in marketing and personal development opportunities

ASSUMPTION: This role is designed for students seeking flexible, part-time work that aligns with their studies. It offers a unique opportunity to gain practical experience in marketing while working in a large, international company.

📋 Key Responsibilities

✅ Kreative Mitarbeit beim Erstellen von Marketingkonzepten und vertrieblichen Kommunikationsstrategien

✅ Operative Mitarbeit und Unterstützung bei der Planung, Organisation und Durchführung von Messen, Kommunikationsmaßnahmen, Broschüren und Infomaterialien

✅ Teilnahme an Messevorbereitungs-Meetings

ASSUMPTION: The role requires a balance of creative and operational tasks, with a focus on supporting the marketing team in various aspects of their work.

🎯 Required Qualifications

Education: Studium mit Schwerpunkt Marketing, Kommunikation oder andere geeignete Fachrichtungen

Experience: Keine Berufserfahrung erforderlich

Required Skills:

• Kommunikationstalent
• Selbstständige und strukturierte als auch eine teamorientierte Arbeitsweise
• Sicherer Umgang mit MS Office (PowerPoint, Excel, Word) sowie MS Outlook

Preferred Skills:

• Erfahrung im Bereich Marketing oder Kommunikation
• Fließende Deutsch- und Englischkenntnisse

ASSUMPTION: While experience in marketing is not required, a strong foundation in communication and proficiency in MS Office tools are essential for success in this role.

💰 Compensation & Benefits

Salary Range: Unfortunately, the salary range for this position was not provided. However, Werkstudent positions in Germany typically range from €10 to €15 per hour, depending on the company and the student's qualifications.

Benefits:

• Flexible Arbeitszeiten passend zum Studium
• Beschäftigung in einem internationalen, dynamischen und erfolgreichen Unternehmen
• Persönliche Entwicklungsmöglichkeiten und gute Karrierechancen
• Eigenständiger Aufgabenbereich
• Kurze Kommunikations- und Entscheidungswege
• Kostenlos Kaffee, Tee und Wasser
• Flexible Arbeitszeiten
• Corporate Benefits

Working Hours: 20 hours per week

ASSUMPTION: The salary range provided is an estimate based on typical Werkstudent positions in Germany. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing

Company Size: 10,001+ employees

Founded: Alliance Automotive Group is a subsidiary of Genuine Parts Company, which was founded in 1928.

Company Description:

• Alliance Automotive Group is a leading distributor of passenger and commercial vehicle parts to the independent automotive aftermarket in Europe.
• It operates in France, the U.K., Ireland, Germany, the Netherlands, Belgium, Spain, Portugal, Poland, Hungary, and Romania.
• The company is a wholly-owned subsidiary of Genuine Parts Company (GPC), the largest global automotive replacement parts distributor with activities in North America, Europe, and Australasia.

Company Specialties:

• Distribution
• Automotive
• and Industrial

Company Website: allianceautomotivegroup.eu

ASSUMPTION: Alliance Automotive Group is a large, international company with a strong presence in the automotive industry. Its subsidiary structure allows for a diverse range of opportunities for employees.

📊 Role Analysis

Career Level: Entry Level

Reporting Structure: This role reports directly to the marketing team.

Work Arrangement: On-site, with flexible working hours that accommodate the student's schedule.

Growth Opportunities:

• Personal development opportunities and good career prospects within the company.
• The chance to gain practical experience in marketing and develop skills in a professional environment.

ASSUMPTION: This role offers an excellent opportunity for students to gain practical experience in marketing and develop their skills in a dynamic, international company.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment.

Office Location(s): Münster, North Rhine-Westphalia, Germany

Geographic Context:

• Münster is a city in the western part of Germany, with a population of around 300,000 people.
• The city is known for its historic center, with many well-preserved buildings and a lively cultural scene.
• Münster is home to several universities, including the University of Münster, which is one of the largest universities in Germany.

Work Schedule: Flexible working hours that accommodate the student's schedule.

ASSUMPTION: Münster is a vibrant city with a strong student population, making it an ideal location for a Werkstudent position.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the marketing team

Key Assessment Areas:

• Communication skills
• Creativity and problem-solving abilities
• Teamwork and collaboration skills
• Proficiency in MS Office tools

Application Tips:

• Tailor your resume and cover letter to highlight your communication skills, creativity, and relevant experience in marketing or a related field.
• Be prepared to discuss your availability and how you can balance work and study commitments.
• Research the company and its products to demonstrate your interest and understanding of the role.

ATS Keywords: Marketing, Kommunikation, Kreative Mitarbeit, Eigenständiger Aufgabenbereich, Flexible Arbeitszeiten, Personalentwicklung, Karrierechancen, MS Office, PowerPoint, Excel, Word, MS Outlook

ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application materials to highlight your relevant skills and experience.

🛠️ Tools & Technologies

• MS Office (PowerPoint, Excel, Word, MS Outlook)

ASSUMPTION: Proficiency in MS Office tools is essential for success in this role, as they are used extensively for creating marketing materials and communicating with the team.

👔 Cultural Fit Considerations

Company Values:

• International, dynamic, and successful
• Flexible and accommodating to students' schedules
• Focus on personal development and career growth

Work Style:

• Creative and innovative
• Team-oriented and collaborative
• Structured and organized

Self-Assessment Questions:

• Do you have strong communication skills and the ability to work independently and in a team?
• Are you creative and able to think outside the box?
• Are you organized and able to manage your time effectively to balance work and study commitments?

ASSUMPTION: Alliance Automotive Group values creativity, teamwork, and personal development, making it an ideal environment for students seeking practical experience in marketing.

⚠️ Potential Challenges

• Balancing work and study commitments can be challenging, so effective time management is essential.
• The role may require working on weekends or evenings to support trade shows and events.
• The company is large and international, which can present communication and cultural challenges.
• The role may involve working with tight deadlines and managing multiple projects simultaneously.

ASSUMPTION: While there are potential challenges associated with this role, the benefits of gaining practical experience in marketing and working in a dynamic, international company outweigh the drawbacks.

📈 Similar Roles Comparison

• This role is similar to other Werkstudent Marketing positions in Germany, but it offers the opportunity to work in a large, international company with a strong presence in the automotive industry.
• Compared to full-time marketing roles, this position offers more flexibility in working hours and the opportunity to gain practical experience while studying.
• Career paths in marketing can vary depending on the company and the individual's skills and interests. However, this role offers the opportunity to develop skills in marketing and communication, which can lead to a variety of career opportunities in the future.

ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in marketing and develop their skills in a dynamic, international company.

📝 Sample Projects

• Assisting in the creation of marketing concepts and communication strategies for a new product launch
• Supporting the planning and execution of a trade show or event, including logistics, promotional materials, and on-site support
• Developing and implementing a social media campaign to promote a specific product or service

ASSUMPTION: These sample projects are based on the responsibilities listed in the job description and provide an idea of the types of tasks that may be involved in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role support the overall marketing strategy of the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for Werkstudent employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These questions are designed to help you better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your communication skills, creativity, and relevant experience in marketing or a related field.
• Prepare for your interview by researching the company and its products, and practicing common interview questions and answers.
• Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.