Werkstudent Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Werkstudent Marketing (m/w/d)

🔹 Company: MaierKorduletsch Unternehmensgruppe

🔹 Location: Vilshofen an der Donau, Germany

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Focus on Social Media and Online Marketing
• Supporting the development and maintenance of the company's social media presence
• Creating engaging content for various platforms
• Assisting in website management and online campaign execution
• Conducting research on digital marketing trends and topics

ASSUMPTION: This role is well-suited for students looking to gain practical experience in marketing, with a focus on social media and digital marketing.

📋 Key Responsibilities

✅ Supporting the development and maintenance of the company's social media presence (Instagram, LinkedIn, Facebook)

✅ Creating and planning creative content (text, images, videos)

✅ Assisting in the management and development of the company's website (CMS)

✅ Supporting the creation of newsletters and online campaigns

✅ Conducting research on trends, themes, and inspirations related to digital marketing

✅ Assisting in the creation of presentations, flyers, and other marketing materials

ASSUMPTION: The role requires a balance of creative and analytical skills, as well as the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Enrolled student in a relevant field such as Business Administration, Communication, Media, Marketing, or a related discipline

Required Skills:

• Strong language skills, particularly in German
• Familiarity with social media platforms and content creation
• Ability to work independently and structured
• Willingness to contribute own ideas and suggestions

Preferred Skills:

• Experience with Canva, Photoshop, or InDesign
• Interest in and knowledge of AI tools

ASSUMPTION: While specific software experience is not required, familiarity with design tools and a willingness to learn new technologies is beneficial.

💰 Compensation & Benefits

Salary Range: Industry standards for marketing internships in Germany typically range from €450 to €650 per month, depending on experience and qualifications. This role is expected to fall within this range.

Benefits:

• Flexible working hours
• Modern work environment
• Supportive team and opportunities for creative input
• Insights into a diverse B2C and B2B environment
• Later employment opportunities not ruled out

Working Hours: 10-20 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing internships in Germany. The actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Utilities, specifically energy distribution and marketing

Company Size: Medium (51-200 employees)

Founded: 1919

Company Description:

• Family-owned business with a long history in the energy sector
• Offers a range of energy products, including heating oil, wood pellets, natural gas, electricity, and fuels
• Operates a network of 39 Shell-branded service stations

Company Specialties:

• Pellets
• Heizöl
• Wasserstoff
• Gas
• Strom
• and Tankstellen

Company Website: https://www.maierkorduletsch.de

ASSUMPTION: The company's focus on energy products and services provides a unique opportunity for students to gain experience in a specialized industry.

📊 Role Analysis

Career Level: Entry-level (Werkstudent)

Reporting Structure: This role reports directly to the marketing department

Work Arrangement: On-site, with flexible working hours

Growth Opportunities:

• Potential full-time employment after the internship
• Expanding responsibilities based on performance and interest
• Gaining experience in various aspects of marketing and digital media

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: On-site, with a modern work environment

Office Location(s): Vilshofen an der Donau, Germany

Geographic Context:

• Vilshofen is a town in Lower Bavaria, Germany, with a population of approximately 10,000
• The region offers a mix of urban and rural environments, with easy access to nature and outdoor activities
• The company's location provides opportunities for networking and collaboration with other local businesses

Work Schedule: Flexible, with a focus on results rather than hours worked

ASSUMPTION: The company's location in a mid-sized town offers a balance between a close-knit community and access to urban amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the marketing department

Key Assessment Areas:

• Creativity and content creation skills
• Language skills, particularly in German
• Understanding of social media platforms and digital marketing
• Ability to work independently and collaboratively

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your understanding of the role and the company's products and services
• Showcase your creativity through examples of your work or ideas for marketing campaigns

ATS Keywords: Social Media, Content Creation, Digital Marketing, Marketing Internship, Werkstudent

ASSUMPTION: The application process is likely to focus on assessing the candidate's creativity, language skills, and understanding of digital marketing.

🛠️ Tools & Technologies

• Social media platforms (Instagram, LinkedIn, Facebook)
• Content creation tools (Canva, Photoshop, InDesign)
• Website management tools (CMS)
• AI tools (for research and content creation)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for the role.

👔 Cultural Fit Considerations

Company Values:

• Social responsibility
• Sustainable business practices
• Customer focus

Work Style:

• Collaborative and supportive team environment
• Focus on results and creativity
• Flexible and adaptable to changing priorities

Self-Assessment Questions:

• Do you share the company's commitment to social responsibility and sustainable business practices?
• Are you comfortable working in a collaborative and supportive team environment?
• Do you have the ability to adapt to changing priorities and work independently when needed?

ASSUMPTION: The company values a strong work ethic, creativity, and a commitment to social responsibility and sustainable business practices.

⚠️ Potential Challenges

• Balancing academic responsibilities with work commitments
• Adapting to the specific needs and requirements of the energy industry
• Developing a strong understanding of the company's products and services
• Managing expectations and workload in a flexible, results-driven environment

ASSUMPTION: These challenges can be overcome with strong time management skills, a willingness to learn, and a commitment to delivering high-quality work.

📈 Similar Roles Comparison

• This role is similar to other marketing internships, but with a focus on the energy industry
• Compared to other Werkstudent roles, this position offers a unique opportunity to gain experience in a specialized industry
• Career paths may include full-time employment with the company or transitioning to a related role in the energy sector

ASSUMPTION: This role offers a unique opportunity to gain experience in the energy industry, with potential career growth and development.

📝 Sample Projects

• Creating and implementing a social media marketing campaign for a new product launch
• Developing and designing marketing materials for an upcoming event or promotion
• Conducting market research on consumer behavior and preferences related to energy products and services

ASSUMPTION: These projects provide an opportunity to demonstrate creativity, analytical skills, and an understanding of marketing principles.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support Werkstudenten in balancing their academic responsibilities with work commitments?
• What is the company's approach to sustainability and social responsibility in its business practices?

ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role and the company's values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your work or ideas for marketing campaigns to showcase your creativity
• Follow up with Verena from the marketing department after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.