Werkstudent Marketing & Portfolio (m/w/d)

📌 Core Information

🔹 Job Title: Werkstudent Marketing & Portfolio (m/w/d)

🔹 Company: Luigi Lavazza S.p.A.

🔹 Location: Dachau, Bavaria, Germany

🔹 Job Type: Part-Time, Intern

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Working on marketing projects and contributing to promotions, campaigns, and product launches
• Supporting the marketing team with market and competitive analyses and presentations
• Coordinating with various internal and external stakeholders
• Gaining a comprehensive understanding of marketing & portfolio management at Lavazza

ASSUMPTION: This role is designed for students seeking practical experience in marketing, offering a mix of independent work and team collaboration.

📋 Key Responsibilities

✅ Work independently on marketing projects, contributing to promotions, campaigns, and product launches

✅ Support the marketing team with market and competitive analyses and presentations

✅ Coordinate with various internal and external stakeholders, such as agents, service providers, and other departments

✅ Gain a comprehensive understanding of marketing & portfolio management at Lavazza

ASSUMPTION: The role may involve occasional travel to the Frankfurt office for meetings and events.

🎯 Required Qualifications

Education: Enrolled student (m/w/d) in Marketing, Communication, or a related field

Experience: First experience in marketing or brand management is a plus, but not required

Required Skills:

• Strong organizational skills and creativity
• Solution-oriented and reliable working style
• Fluent in German and English (written and spoken)

Preferred Skills:

• Previous experience in marketing or brand management
• Ability to work in a team and tackle challenges

ASSUMPTION: As this is a student position, relevant coursework and academic performance may be considered alongside work experience.

💰 Compensation & Benefits

Salary Range: €12-15 per hour (based on German student internship rates)

Benefits:

• Attractive and competitive compensation
• Sodexo vouchers
• Gym membership contribution
• Employee discounts
• Onboarding plan

Working Hours: Up to 20 hours per week, with flexible scheduling

ASSUMPTION: The salary range is an estimate based on German student internship rates and may vary depending on individual qualifications and experience.

📌 Applicant Insights 🔍 Company Context

Industry: Food and Beverage Services

Company Size: Large (1,001-5,000 employees)

Founded: 1895 (as a small family-run business)

Company Description:

• Lavazza is an Italian coffee company dedicated to celebrating the Italian way of life with every cup of coffee
• Operates in over 140 countries in Home, Away-from-Home, and Office sectors
• Committed to premium quality, innovation, and respect for people, collaborators, consumers, and the environment

Company Specialties:

• Coffee
• Coffee machines
• Beverage solutions
• Out of Home and Office Coffee Service
• Vending and small appliances

Company Website: lavazza.com

ASSUMPTION: Lavazza's global presence and extensive product portfolio offer numerous growth opportunities for the right candidate.

📊 Role Analysis

Career Level: Entry-level (Werkstudent)

Reporting Structure: Reports directly to the Marketing team

Work Arrangement: Hybrid (up to 20 hours per week, with flexible scheduling)

Growth Opportunities:

• Gain practical experience in marketing and brand management
• Develop professional skills and build a network within the industry
• Potential full-time employment opportunities after graduation

ASSUMPTION: This role is designed to provide students with valuable work experience and the opportunity to grow within the company.

🌍 Location & Work Environment

Office Type: Hybrid (Dachau office with occasional travel to Frankfurt office)

Office Location(s): Dachau, Bavaria, Germany; Frankfurt am Main, Hesse, Germany

Geographic Context:

• Dachau is located near Munich, offering a mix of urban and rural living
• Frankfurt is a major financial hub with a vibrant cultural scene
• Both locations offer easy access to public transportation and amenities

Work Schedule: Flexible, with up to 20 hours per week

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Background check and onboarding

Key Assessment Areas:

• Relevant coursework and academic performance
• Problem-solving skills
• Cultural fit with the company and team
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your enthusiasm for the role and the company
• Prepare examples of your marketing or brand management projects from your coursework or previous internships
• Follow up with the hiring manager after your interview to express your interest in the position

ATS Keywords: Marketing, Brand Management, Market Analysis, Presentation Skills, Teamwork, Creativity, Organization, Problem Solving, Communication, German, English

ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the company's hiring timeline.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• Marketing and project management tools (e.g., Hootsuite, Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and tasks assigned to the Werkstudent.

👔 Cultural Fit Considerations

Company Values:

• Premium quality
• Innovation
• Respect for people, collaborators, consumers, and the environment

Work Style:

• Collaborative and team-oriented
• Adaptable and open to new ideas
• Results-driven and proactive

Self-Assessment Questions:

• Do you share Lavazza's commitment to premium quality and innovation?
• Are you comfortable working in a team and collaborating with various stakeholders?
• Do you have a proactive and results-driven approach to your work?

ASSUMPTION: Lavazza values candidates who align with their company values and are eager to contribute to their mission.

⚠️ Potential Challenges

• Balancing work and academic responsibilities
• Occasional travel between the Dachau and Frankfurt offices
• Adapting to a dynamic and fast-paced work environment
• Communicating effectively with stakeholders in German and English

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Unlike full-time marketing roles, this Werkstudent position offers flexible scheduling and the opportunity to gain practical experience while studying
• Lavazza's global presence and extensive product portfolio provide unique insights into the coffee industry
• This role may lead to full-time employment opportunities after graduation, depending on individual performance and the company's needs

ASSUMPTION: This Werkstudent role offers a unique blend of practical experience, flexibility, and growth opportunities.

📝 Sample Projects

• Conducting market research and competitive analysis for a new product launch
• Assisting in the organization of a marketing event or campaign
• Creating and presenting a marketing strategy for a specific target audience

ASSUMPTION: The specific projects assigned may vary depending on the Werkstudent's skills, interests, and the team's needs.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this Werkstudent role fit into the overall marketing strategy for Lavazza?
• What opportunities are there for professional development and growth within the company?
• What is the typical career path for someone in this role?
• How does the team collaborate and communicate with one another?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of your marketing or brand management projects from your coursework or previous internships
• Follow up with the hiring manager after your interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.