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Werkstudent - Marketing / Product Management Tires EMEA (m/w/d) - REF80581W

Continental
Full-time
On-site
Hannover, Lower Saxony, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Werkstudent - Marketing / Product Management Tires EMEA (m/w/d) - REF80581W

πŸ”Ή Company: Continental

πŸ”Ή Location: Hannover, Germany

πŸ”Ή Job Type: Teilzeit (Part-time)

πŸ”Ή Category: Marketing, Product Management

πŸ”Ή Date Posted: 2025-07-04

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: Hybrid (Remote work possible in agreement with the supervisor)

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the Product Management team in planning, coordinating, and marketing new products
  • Collaborating with various stakeholders to create marketing materials and analyze the competitive landscape
  • Working in an international environment with a focus on the EMEA region
  • Gaining practical experience in the field of product management and marketing

ASSUMPTION: This role is designed for students who are interested in gaining practical experience in the field of product management and marketing within the tire industry. It offers the opportunity to work in an international environment and collaborate with various stakeholders.

πŸ“‹ Key Responsibilities

βœ… Supporting the planning, coordination, and marketing of new products

βœ… Creating marketing materials in collaboration with relevant stakeholders

βœ… Analyzing the internal product portfolio and comparing it to the competition

βœ… Supporting product portfolio optimization (analysis, communication, data maintenance)

βœ… Analyzing the international competitive landscape with a focus on new products and technologies in the commercial vehicle tire sector

βœ… Supporting the creation and maintenance of product data

βœ… Contributing to international projects

ASSUMPTION: The responsibilities listed above are subject to change based on the specific needs of the team and the company. The role may also involve additional tasks and projects as assigned.

🎯 Required Qualifications

Education: Enrollment in a business or technical program (e.g., economics, business administration, marketing, mechanical engineering, vehicle technology, industrial engineering, or a similar field)

Experience: Previous experience in marketing is beneficial but not required

Required Skills:

  • Analytical thinking and interest in IT systems
  • Proficiency in MS Office (especially Excel, PowerPoint, Teams)
  • Experience with Power BI is an advantage
  • Very good English skills in speaking and writing; German skills are a plus
  • High level of engagement, flexibility, creativity, initiative, and teamwork skills

Preferred Skills:

  • Experience in the automotive industry
  • Knowledge of the tire industry

ASSUMPTION: The required qualifications listed above are the minimum requirements for this role. However, the ideal candidate will possess additional skills and qualities that make them well-suited for the position.

πŸ’° Compensation & Benefits

Salary Range: As a Werkstudent (working student), the salary will be based on the German minimum wage for students, which is currently €450 per month (as of 2025). However, the actual salary may vary depending on the number of hours worked and the specific agreement between the student and the company.

Benefits:

  • Flexible working hours and remote work options
  • Opportunity to gain practical experience in a global company
  • Access to various training and development opportunities

Working Hours: 20 hours per week

ASSUMPTION: The salary range provided is an estimate based on the German minimum wage for students. The actual salary may vary depending on the specific agreement between the student and the company. Additionally, the benefits listed above are subject to change and may vary depending on the specific terms of the Werkstudent agreement.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Continental is a global automotive supplier and tire manufacturer, operating in the motor vehicle manufacturing industry. The company is known for its innovative technologies and services in the field of mobility, including tires, automotive components, and safety systems.

Company Size: Continental is a large company with over 10,000 employees worldwide. As a Werkstudent, you will be working in the company's headquarters in Hannover, Germany, which is home to around 2,000 employees.

Founded: Continental was founded in 1871 and has since grown into a global company with a strong presence in the automotive industry.

Company Description:

  • Continental is a global leader in the automotive industry, providing innovative solutions for vehicles, machines, traffic, and transportation
  • The company offers a wide range of products and services, including tires, automotive components, and safety systems
  • Continental is committed to sustainability and innovation, focusing on developing technologies that contribute to safe, efficient, intelligent, and affordable mobility

Company Specialties:

  • Global automotive supplier
  • Tires
  • Software development
  • Automated driving
  • Driver assistance systems
  • Global industrial supplier
  • Internet of Things
  • Blockchain
  • Connectivity
  • Continental Engineering Services
  • Continental Business Consulting
  • Vehicle networking and information
  • Autonomous mobility and safety

Company Website: http://www.continental-careers.com

ASSUMPTION: Continental is a well-established company with a strong presence in the automotive industry. As a Werkstudent, you will have the opportunity to work in a global company and gain practical experience in the field of product management and marketing.

πŸ“Š Role Analysis

Career Level: This role is designed for students who are interested in gaining practical experience in the field of product management and marketing. As a Werkstudent, you will be working part-time and will have the opportunity to gain valuable insights into the industry and the company.

Reporting Structure: As a Werkstudent, you will be reporting directly to the Product Management team and will be working closely with various stakeholders, including local market organizations, product development departments, and other relevant teams.

Work Arrangement: This role offers a hybrid work arrangement, with the majority of the work being done on-site at the Continental headquarters in Hannover, Germany. However, remote work is possible in agreement with the supervisor.

Growth Opportunities:

  • As a Werkstudent, you will have the opportunity to gain practical experience and build a professional network within the company
  • Depending on your performance and the specific needs of the company, there may be opportunities for full-time employment after graduation
  • The company offers various training and development opportunities to support your professional growth

ASSUMPTION: As a Werkstudent, you will be working part-time and will have the opportunity to gain practical experience in the field of product management and marketing. Depending on your performance and the specific needs of the company, there may be opportunities for full-time employment after graduation.

🌍 Location & Work Environment

Office Type: The Continental headquarters in Hannover, Germany, is a modern office building with a collaborative work environment. The office is located in the Vahrenwald district of Hannover, close to the city center and public transportation.

Office Location(s): Continental-Plaza 1, 30175 Hannover, Germany

Geographic Context:

  • Hannover is the capital of the federal state of Lower Saxony, Germany
  • The city is known for its rich history, cultural attractions, and vibrant business scene
  • Hannover is home to several international companies and is an important hub for the automotive industry

Work Schedule: The work schedule for this role is 20 hours per week, with the possibility of remote work in agreement with the supervisor.

ASSUMPTION: As a Werkstudent, you will be working part-time and will have the opportunity to gain practical experience in the field of product management and marketing. The work environment at Continental is collaborative and supportive, with a focus on helping employees grow both personally and professionally.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and/or team members
  • Background check and reference check
  • Job offer and onboarding

Key Assessment Areas:

  • Relevant education and experience in marketing or a related field
  • Analytical thinking and problem-solving skills
  • Strong communication and collaboration skills
  • Fluency in English and proficiency in German (if applicable)
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Be prepared to discuss your motivation for pursuing a career in product management and marketing, as well as your long-term career goals
  • Research the company and the industry to demonstrate your understanding and enthusiasm for the role
  • Prepare examples of your previous work or projects that showcase your skills and accomplishments

ATS Keywords: Marketing, Product Management, Analytical Thinking, IT Systems, MS Office, Power BI, English, German, Creativity, Teamwork, Collaboration, Stakeholder Management, Market Analysis

ASSUMPTION: The application process for this role is subject to change and may vary depending on the specific needs of the company. It is important to carefully review the job description and tailor your application materials to highlight your relevant skills and experiences.

πŸ› οΈ Tools & Technologies

  • MS Office (Excel, PowerPoint, Teams)
  • Power BI
  • Various industry-specific tools and software

ASSUMPTION: As a Werkstudent, you will be working with various tools and technologies to support your responsibilities. The specific tools and technologies used may vary depending on the specific needs of the team and the company.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Safety
  • Reliability
  • Sustainability
  • Innovation
  • Customer focus
  • Responsibility
  • Integrity
  • Openness
  • Collaboration

Work Style:

  • Collaborative and supportive work environment
  • Focus on helping employees grow both personally and professionally
  • Opportunities for professional development and training
  • Flexible work arrangements, including remote work options

Self-Assessment Questions:

  • Do you align with Continental's values, particularly in terms of safety, reliability, and customer focus?
  • Are you comfortable working in a collaborative and supportive work environment, with a focus on helping employees grow both personally and professionally?
  • Do you have the necessary skills and experiences to succeed in this role, including analytical thinking, strong communication and collaboration skills, and proficiency in MS Office and Power BI?

ASSUMPTION: As a Werkstudent, you will be working in a collaborative and supportive work environment, with a focus on helping employees grow both personally and professionally. It is important to carefully consider your alignment with the company's values and work style before applying for this role.

⚠️ Potential Challenges

  • The role may require working with complex data and tools, which may present a challenge for students with limited experience in the field
  • The role may involve working with international teams, which may present communication and cultural challenges
  • The role may require working with tight deadlines and managing multiple projects simultaneously, which may present time management challenges
  • The role may involve working with stakeholders at various levels within the organization, which may present political and organizational challenges

ASSUMPTION: As a Werkstudent, you may face various challenges in this role, including working with complex data and tools, communicating with international teams, managing tight deadlines, and navigating organizational politics. It is important to carefully consider these potential challenges before applying for this role.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other Werkstudent positions in the field of product management and marketing, but may offer more international exposure and opportunities for growth within a global company
  • The role may offer more opportunities for collaboration and cross-functional work than other similar roles, given the company's size and global presence
  • The role may offer more opportunities for professional development and training than other similar roles, given the company's focus on employee growth and development

ASSUMPTION: As a Werkstudent, you may find this role to be similar to other Werkstudent positions in the field of product management and marketing, but with additional opportunities for international exposure, collaboration, and professional development within a global company.

πŸ“ Sample Projects

  • Supporting the planning and coordination of a new product launch in the EMEA region
  • Creating marketing materials for a new product launch in collaboration with various stakeholders
  • Analyzing the competitive landscape in the commercial vehicle tire sector and identifying opportunities for product differentiation
  • Supporting the optimization of the product portfolio through analysis, communication, and data maintenance

ASSUMPTION: As a Werkstudent, you may have the opportunity to work on various projects that support the planning, coordination, and marketing of new products, as well as the optimization of the product portfolio. The specific projects you work on may vary depending on the specific needs of the team and the company.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30-60-90 days?
  • How does this role fit into the overall product management and marketing strategy for the company?
  • What opportunities are there for professional development and training within the company?
  • How does the company support work-life balance for its employees?
  • What are the key challenges facing the team and the company in the coming months and years?

ASSUMPTION: As a Werkstudent, it is important to ask strategic and insightful questions during the interview process to demonstrate your interest in the role and your commitment to the company's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: https://jobs.smartrecruiters.com/Continental/744000068835751-werkstudent-marketing-product-management-tires-emea-m-w-d-ref80581w
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your previous work or projects that showcase your skills and accomplishments
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
  • If you are selected for an interview, be prepared to discuss your motivation for pursuing a career in product management and marketing, as well as your long-term career goals

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.