📌 Core Information
🔹 Job Title: Werkstudent Native Advertising & Social Media Management (m/w/d)
🔹 Company: Burda
🔹 Location: Munich, Hamburg, Cologne
🔹 Job Type: Part-time, Temporary
🔹 Category: Marketing & Advertising
🔹 Date Posted: 2025-04-25
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Supporting the team in projects and campaigns for various online portals
- Assisting in managing and optimizing social media campaigns on platforms like Facebook, Instagram, and TikTok
- Creating and analyzing performance reports for social media and native advertising campaigns
- Monitoring and evaluating ongoing campaigns to derive optimization measures
- Gaining knowledge about the technical particularities of our portals and tools
ASSUMPTION: This role is ideal for students looking to gain practical experience in digital marketing and advertising while balancing their studies.
📋 Key Responsibilities
✅ Supporting the team in projects and campaigns for various online portals such as FOCUS Online, CHIP, BUNTE.de, ELLE, Esquire, Grazia, and more
✅ Assisting in the management and optimization of social media campaigns on platforms like Facebook, Instagram, and TikTok
✅ Creating and analyzing performance reports for social media and native advertising campaigns
✅ Monitoring and evaluating ongoing campaigns to derive optimization measures
✅ Gaining knowledge about the technical particularities of our portals and tools
ASSUMPTION: The role requires a proactive and hands-on approach, with a willingness to take on new tasks as needed.
🎯 Required Qualifications
Education: Enrolled student, ideally studying media or marketing
Experience: No professional experience required
Required Skills:
- Strong technical affinity and willingness to learn new technical topics independently
- Strong analytical skills and proficiency in MS Office
- High internet affinity and interest in digital marketing and advertising
- Proactive and solution-oriented work approach
- Good communication skills, flexibility, and teamwork skills
Preferred Skills:
- Previous experience in social media management or native advertising
- Fluency in German and English
ASSUMPTION: The ideal candidate is a student with a strong interest in digital marketing and advertising, looking to gain practical experience in a dynamic and innovative environment.
💰 Compensation & Benefits
Salary Range: €12-15 per hour (based on industry standards for entry-level marketing roles in Germany)
Benefits:
- Paid vacation
- Flexible working hours
- Home office options
- Discounts on magazine subscriptions
- Discounts at gyms
- Networking events
Working Hours: Up to 20 hours per week during the semester, with the possibility of working more hours during semester breaks
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Germany. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production
Company Size: 10,001+ employees
Founded: 1903 (as a family enterprise)
Company Description:
- Hubert Burda Media is one of Germany’s largest technology and media companies, with around 10,500 employees and over 500 brands worldwide
- The company creates media with people, for people, using its social relevance to make a difference and offering employees the freedom to be creative and invent new things
- Burda has strong media and digital brands in various segments, including News, Tech, Food, Living, Gardening, Fashion, Lifestyle, Health, and Entertainment
- The company is active in 13 markets across Europe, Asia, and the United States
Company Specialties:
- Magazines
- Printing
- Digital
- Direct Marketing
- Broadcast
- Events
- Media
- Publishing
- and Technology
Company Website: www.burda.com
ASSUMPTION: Burda offers a dynamic and innovative work environment, with a strong focus on digital innovation and long-term success.
📊 Role Analysis
Career Level: Entry-level (Werkstudent)
Reporting Structure: This role reports directly to the team managing the respective online portals
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Gaining practical experience in digital marketing and advertising
- Developing technical skills and knowledge about the company's portals and tools
- Potential full-time employment opportunities after graduation
ASSUMPTION: This role offers excellent opportunities for students to gain practical experience and develop their skills in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Munich, Hamburg, and Cologne
Office Location(s): Munich, Hamburg, Cologne
Geographic Context:
- Munich: The capital of Bavaria, known for its vibrant culture, tech industry, and high quality of life
- Hamburg: A major port city in the north of Germany, known for its maritime heritage, vibrant music scene, and cultural diversity
- Cologne: A historic city in the western part of Germany, known for its vibrant cultural scene, beautiful architecture, and famous cathedral
Work Schedule: Flexible, with the possibility of working up to 20 hours per week during the semester and more during semester breaks
ASSUMPTION: The work environment is dynamic, collaborative, and supportive of employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Decision and offer
Key Assessment Areas:
- Technical skills and affinity
- Analytical skills
- Communication skills
- Proactivity and solution-oriented mindset
- Cultural fit and motivation
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your enthusiasm for digital marketing and advertising, as well as your eagerness to learn and grow
- Showcase your ability to work independently and in a team, as well as your strong communication skills
ATS Keywords: Social Media Management, Native Advertising, Digital Marketing, Analytical Skills, MS Office, Teamwork, Communication Skills
ASSUMPTION: The application process is designed to assess the candidate's technical skills, analytical thinking, communication skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, TikTok)
- Native advertising platforms
- MS Office (Excel, PowerPoint)
- Analytics tools (e.g., Google Analytics)
ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned on the job.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Collaboration and teamwork
- Responsibility and accountability
- Customer focus and quality
- Integrity and respect
Work Style:
- Dynamic and fast-paced
- Collaborative and supportive
- Flexible and adaptable
- Results-driven and performance-oriented
Self-Assessment Questions:
- Do you have a strong interest in digital marketing and advertising, and a desire to learn and grow in this field?
- Are you proactive, solution-oriented, and able to work independently as well as in a team?
- Do you have strong communication skills and the ability to work effectively with diverse teams and stakeholders?
ASSUMPTION: Burda values employees who are innovative, collaborative, responsible, customer-focused, and committed to maintaining a high standard of integrity and respect in their work.
⚠️ Potential Challenges
- Balancing work responsibilities with academic demands
- Adapting to a dynamic and fast-paced work environment
- Developing technical skills and knowledge about the company's portals and tools
- Navigating a large and diverse organization
ASSUMPTION: These challenges can be overcome with strong time management skills, a proactive and adaptable mindset, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is similar to other entry-level marketing and advertising positions, but with a focus on social media management and native advertising
- Compared to other entry-level roles in the media industry, this position offers a unique opportunity to gain practical experience in a dynamic and innovative environment
- Career progression may include moving into full-time positions in marketing, advertising, or related fields
ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in digital marketing and advertising, with the potential for career progression within the company.
📝 Sample Projects
- Managing a social media campaign for one of Burda's online portals, including content creation, scheduling, and performance analysis
- Assisting in the optimization of a native advertising campaign, including keyword research, A/B testing, and performance analysis
- Creating a comprehensive performance report for a social media and native advertising campaign, including data visualization and actionable insights
ASSUMPTION: These sample projects illustrate the hands-on and practical nature of the role, as well as the opportunity to develop technical skills and knowledge.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing and advertising strategy for the company?
- What opportunities are there for professional development and growth within the company?
- How does the team collaborate and support each other in achieving shared goals?
- What is the company culture like, and how does this role contribute to maintaining a positive and productive work environment?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your potential fit within the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://bcn.group/unternehmen/karriere
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your previous work, if applicable, to showcase your skills and accomplishments
- Follow up with the hiring manager or HR representative within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
