📌 Core Information
🔹 Job Title: Werkstudent Owned Media Planning (m/w/d)
🔹 Company: REWE Group
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Part-time, temporary
🔹 Category: Marketing
🔹 Date Posted: 2025-06-17
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting strategic marketing projects and campaigns
- Acting as a liaison between community management and departments
- Analyzing customer feedback and deriving actionable insights
- Collaborating cross-functionally with internal and external stakeholders
ASSUMPTION: This role is designed for students seeking practical experience in marketing and project management, with a focus on owned media channels.
📋 Key Responsibilities
✅ Supporting the planning and execution of strategic marketing projects and campaigns
✅ Acting as a liaison between community management and departments to address community inquiries and derive actionable insights
✅ Collaborating cross-functionally with internal and external stakeholders to create engaging content and optimize campaigns
✅ Conducting analysis on customer behavior and market trends to inform marketing strategies
ASSUMPTION: The role may involve working with various teams and stakeholders, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Enrolled student in a relevant study program, preferably with a focus on marketing
Experience: No prior experience required, but relevant internships or projects are a plus
Required Skills:
- Strong communication skills, both written and verbal
- Excellent teamwork and collaboration skills
- Analytical mindset and problem-solving abilities
- Familiarity with social media platforms (Facebook, Instagram, TikTok)
- Proficient in MS Office Suite (PowerPoint, Excel, Word, Outlook)
Preferred Skills:
- Previous experience in marketing or project management
- Fluency in German
ASSUMPTION: Candidates should be enrolled in a relevant study program for at least one more year and have a flexible schedule that allows for 20 hours of work per week.
💰 Compensation & Benefits
Salary Range: €10-12 per hour (industry standard for entry-level marketing roles in Germany)
Benefits:
- Employee discount (5% off at REWE and PENNY)
- Public transport discount (rabattiertes Deutschlandticket)
- Structured onboarding
- Career development networks (e.g., DITO, f.ernetzt)
Working Hours: 20 hours per week, flexible schedule
ASSUMPTION: The salary range is based on industry standards for entry-level marketing roles in Germany. Benefits are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically in the grocery and consumer goods sector
Company Size: 10,001+ employees, offering a large network of opportunities and resources
Founded: 1927, with a long history and established presence in the German market
Company Description:
- One of the leading trade and tourism groups in Germany and Europe
- Operates various retail formats, including supermarkets, discount stores, drugstores, and DIY stores
- Emphasizes cooperative organization and strong community values
Company Specialties:
- Retail and consumer goods
- Tourism and travel
- Wholesale and on-the-go consumption
Company Website: karriere.rewe.de
ASSUMPTION: REWE Group is a well-established company with a strong presence in the German market, offering diverse career opportunities and a cooperative work environment.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and development within the marketing department
Reporting Structure: The role reports directly to the marketing team, with potential collaboration with various departments and external stakeholders
Work Arrangement: On-site, with a flexible schedule allowing for up to 20 hours of work per week
Growth Opportunities:
- Potential full-time employment after graduation
- Opportunities to work on diverse projects and campaigns
- Access to career development networks and training programs
ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in marketing and project management, with potential for long-term career growth within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Köln, Germany
Geographic Context:
- Cologne is the fourth-largest city in Germany, with a vibrant cultural scene and historic architecture
- The city is well-connected by public transportation, with a central location in the Rhine-Ruhr metropolitan region
- Cologne is home to numerous universities and educational institutions
Work Schedule: Flexible, with a maximum of 20 hours of work per week
ASSUMPTION: The work environment is collaborative and dynamic, with a focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through PRIMUS profile
- Phone or video screening to assess communication skills and cultural fit
- On-site or virtual interview with the hiring manager and/or team members
- Decision and offer communication
Key Assessment Areas:
- Communication skills and teamwork
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
- Enthusiasm for marketing and owned media channels
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your enthusiasm for marketing and owned media channels in your application materials
- Prepare for interview questions that assess your communication skills, analytical abilities, and cultural fit
ATS Keywords: Marketing, Owned Media, Project Management, Social Media, Customer Engagement, Stakeholder Management, Communication, Teamwork, Analytical Skills
ASSUMPTION: The application process is designed to assess candidates' communication skills, teamwork, and cultural fit, with a focus on their enthusiasm for marketing and owned media channels.
🛠️ Tools & Technologies
- MS Office Suite (PowerPoint, Excel, Word, Outlook)
- Social media platforms (Facebook, Instagram, TikTok)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role may require the use of various tools and technologies, depending on the specific projects and campaigns assigned.
👔 Cultural Fit Considerations
Company Values:
- Cooperative and collaborative work environment
- Strong focus on customer engagement and satisfaction
- Innovation and continuous improvement
Work Style:
- Dynamic and fast-paced, with a focus on teamwork and collaboration
- Results-driven, with a strong emphasis on performance and success
- Flexible and adaptable, with a willingness to take on new challenges and responsibilities
Self-Assessment Questions:
- Do you thrive in a collaborative and dynamic work environment?
- Are you passionate about marketing and customer engagement?
- Are you comfortable working with various teams and stakeholders to achieve common goals?
ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their enthusiasm for marketing and customer engagement, to ensure a successful and fulfilling experience in the role.
⚠️ Potential Challenges
- Balancing work responsibilities with academic commitments
- Adapting to a fast-paced and dynamic work environment
- Managing multiple projects and priorities simultaneously
- Developing strong communication and project management skills quickly
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is unique in its focus on owned media channels and customer engagement within the marketing department
- Similar roles may include marketing assistants, project managers, or social media specialists
- Career progression may include roles such as marketing coordinator, marketing manager, or marketing director
ASSUMPTION: This role offers a unique opportunity to gain practical experience in marketing and project management, with potential for long-term career growth within the company.
📝 Sample Projects
- Planning and executing a social media campaign to promote a new product launch
- Conducting market research and analysis to inform marketing strategies and tactics
- Collaborating with cross-functional teams to create engaging content and optimize campaigns
ASSUMPTION: Sample projects may vary depending on the specific marketing initiatives and campaigns assigned to the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy and objectives for the company?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these efforts?
ASSUMPTION: These questions can help candidates better understand the role, the company's culture, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through your PRIMUS profile
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for phone or video screening and interview, focusing on communication skills, teamwork, and cultural fit
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
