Werkstudent / Praktikant (m/w/d) CRM und E-Mail-Marketing

📌 Core Information

🔹 Job Title: Werkstudent / Praktikant (m/w/d) CRM und E-Mail-Marketing

🔹 Company: die Bayerische

🔹 Location: München, Bavaria, Germany

🔹 Job Type: Intern

🔹 Category: Insurance

🔹 Date Posted: 2025-04-07

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the online marketing team in CRM and E-Mail marketing tasks
• Gaining practical experience in E-Mail campaign creation and analysis
• Working with the internal data team to gather customer data for campaigns
• Collaborating with developers to improve the CRM tool "BSI"

ASSUMPTION: This role is ideal for students looking to gain practical experience in online marketing, with a focus on E-Mail campaigns and CRM tools.

📋 Key Responsibilities

✅ Creating and executing zielgruppen- and produktspezifische E-Mail campaigns using the CRM tool "BSI"

✅ Collaborating with the internal data team to gather necessary customer data for campaigns

✅ Testing and optimizing E-Mail campaigns before sending them to up to 70,000 customers

✅ Analyzing campaign results and presenting them at sprint reviews

✅ Participating in team meetings on Mondays and Wednesdays

ASSUMPTION: The role requires strong communication skills, attention to detail, and the ability to work independently and in a team.

🎯 Required Qualifications

Education: Students enrolled in a relevant field such as Business Administration, Communication Sciences, or a related discipline

Experience: Previous experience in E-Mail campaigns, online marketing, or online sales is preferred but not required

Required Skills:

• Strong communication skills in German
• Proficient in Microsoft Office tools, especially Excel and PowerPoint
• Familiarity with CRM tools and online marketing concepts
• Ability to work independently and in a team

Preferred Skills:

• Previous experience in E-Mail campaigns or online marketing
• Fluency in additional languages

ASSUMPTION: While previous experience is not required, a strong interest in online marketing and a willingness to learn are essential for success in this role.

💰 Compensation & Benefits

Salary Range: €1,560 - €2,220 per month (Werkstudent: 18 hours/week; Praktikant: 40 hours/week)

Benefits:

• Attractive fitness studio discounts
• Company and team events
• Modern workplace equipment
• Health management programs
• Excellent canteen and barista bar

Working Hours: 18 hours/week (Werkstudent) or 40 hours/week (Praktikant), with flexibility for meetings and campaign deadlines

ASSUMPTION: The salary range is based on industry standards for internships and Werkstudent positions in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance, with a focus on innovative products and services

Company Size: Medium (501-1,000 employees), offering a collaborative and agile work environment

Founded: 1858, with a rich history and strong commitment to social and ecological responsibility

Company Description:

• die Bayerische is a mutual insurance company offering a wide range of insurance and financial products
• They focus on innovation, sustainability, and social responsibility
• die Bayerische values a strong, collaborative company culture

Company Specialties:

• Insurance
• Vorsorge (provision)
• Financial services
• Nachhaltigkeit (sustainability)
• Berufsunfähigkeit (disability insurance)
• Absicherung (insurance coverage)
• Altersvorsorge (retirement provision)

Company Website: www.diebayerische.de

ASSUMPTION: die Bayerische is a well-established company with a strong focus on innovation and sustainability, making it an attractive employer for students and young professionals.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and development within the company

Reporting Structure: The role reports directly to the online marketing team, with close collaboration with the internal data team and CRM tool developers

Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects

Growth Opportunities:

• Gaining practical experience in online marketing and CRM tools
• Developing strong communication and teamwork skills
• Potential full-time employment opportunities after the internship or Werkstudent position

ASSUMPTION: This role offers excellent opportunities for students to gain practical experience and develop their skills in a supportive and collaborative work environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort

Office Location(s): Thomas-Dehler-Str. 25, München, Bavaria, Germany

Geographic Context:

• Munich is the capital and largest city of the German state of Bavaria
• Known for its vibrant culture, rich history, and strong economy
• Excellent public transportation and a high quality of life

Work Schedule: Flexible, with the possibility of adjusting hours to meet campaign deadlines and team meeting requirements

ASSUMPTION: The office location in Munich offers a dynamic and vibrant work environment, with easy access to public transportation and a wide range of cultural and recreational activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the online marketing team

Key Assessment Areas:

• Communication skills and language proficiency in German
• Understanding of online marketing concepts and CRM tools
• Problem-solving skills and attention to detail
• Ability to work independently and in a team

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your enthusiasm for online marketing and CRM tools
• Showcase your ability to work independently and in a team

ATS Keywords: E-Mail marketing, CRM, online marketing, campaign creation, data analysis, teamwork, communication

ASSUMPTION: The application process is designed to assess the candidate's communication skills, understanding of online marketing concepts, and ability to work independently and in a team.

🛠️ Tools & Technologies

• Microsoft Office (Excel, PowerPoint)
• CRM tool "BSI"
• JIRA (task tickets)
• Confluence (documentation)

ASSUMPTION: Familiarity with these tools is not required but is preferred. The company offers on-the-job training to help new employees become comfortable with their use.

👔 Cultural Fit Considerations

Company Values:

• Mut (courage)
• Zusammenhalt (solidarity)
• Nachhaltigkeit (sustainability)

Work Style:

• Collaborative and agile
• Focus on innovation and continuous improvement
• Strong commitment to social and ecological responsibility

Self-Assessment Questions:

• Do you have strong communication skills in German?
• Are you comfortable working independently and in a team?
• Do you have a strong interest in online marketing and CRM tools?

ASSUMPTION: die Bayerische values a strong, collaborative company culture that emphasizes innovation, sustainability, and social responsibility.

⚠️ Potential Challenges

• Working with large datasets and ensuring data accuracy
• Meeting tight campaign deadlines
• Adapting to a dynamic and fast-paced work environment
• Navigating a large organization and building relationships with team members

ASSUMPTION: These challenges can be overcome with strong communication skills, attention to detail, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role is unique in its focus on E-Mail campaign creation and analysis within the insurance industry
• Similar roles in other industries may have a broader focus on online marketing or sales
• Career progression may involve moving into a full-time position within the online marketing team or another department within the company

ASSUMPTION: This role offers a unique opportunity to gain practical experience in E-Mail campaign creation and analysis within the insurance industry.

📝 Sample Projects

• Creating and executing an E-Mail campaign for a specific product or customer segment
• Analyzing campaign results and presenting findings to the team
• Collaborating with the internal data team to gather and select customer data for a campaign

ASSUMPTION: These projects are designed to provide practical experience in E-Mail campaign creation, analysis, and collaboration with other teams within the company.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall online marketing strategy for the company?
• What opportunities are there for growth and development within the company?
• How does the company support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for your interview by researching the company and practicing common interview questions
• Follow up with the hiring manager after your interview to express your interest in the role
• If selected, complete the onboarding process and attend the welcome day to familiarize yourself with the company and your new team

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.