📌 Core Information
🔹 Job Title: Werkstudent / Praktikant Marketing im Bereich Kommunikation/Medien (m/w/d)
🔹 Company: Abbott
🔹 Location: Germany - Wiesbaden-Delkenheim
🔹 Job Type: Part-Time, Intern
🔹 Category: Marketing
🔹 Date Posted: 2025-05-26
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the marketing team in various tasks and projects
- Preparing and implementing materials for different target groups
- Collaborating with external agencies and suppliers
- Assisting in day-to-day operations
ASSUMPTION: This role is designed for students seeking practical experience in marketing, with a focus on communication and media.
📋 Key Responsibilities
✅ Supporting the marketing team with different tasks and projects
✅ Preparing and implementing materials for the consumer and BTB (Retailer & Payer) target groups
✅ Preparing and implementing materials in the communication area (Media, Retailer, Payer Marketing)
✅ Creating and updating analyses with actionable recommendations in the Media, Retailer & Payer area
✅ Creating and updating presentations for internal and external use
✅ Collaborating with external agencies and suppliers
✅ Assisting in day-to-day operations
ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to work independently and responsibly.
🎯 Required Qualifications
Education: Enrolled student in business administration, health economics, communication sciences, or a related field, ideally with a focus on marketing and/or organization
Experience: Previous practical experience through internships or student jobs is preferred
Required Skills:
- Analytical skills and an eye for detail
- Strong focus on problem-solving and solution orientation
- Excellent communication and teamwork skills
- Proficiency in MS Office and PowerPoint
- Fluency in German and English
Preferred Skills:
- Experience with marketing software or tools
- Knowledge of the healthcare industry
ASSUMPTION: While not explicitly stated, a strong academic record and relevant coursework may also be considered.
💰 Compensation & Benefits
Salary Range: Not specified. For entry-level marketing roles in Germany, the range is typically €1,500 - €2,500 per month (gross).
Benefits:
- Gain practical experience in a global healthcare leader
- Work in a multinational environment with opportunities for growth
- Flat hierarchies, open communication, and efficient processes
Working Hours: Standard full-time hours (40 hours/week) with flexible arrangements possible for students
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, focusing on diagnostics, medical devices, nutrition, and branded generic pharmaceuticals. The global healthcare market is expected to reach $11.9 trillion by 2022, driven by aging populations, increasing prevalence of chronic diseases, and technological advancements.
Company Size: Abbott is a large corporation with over 10,000 employees worldwide. This size offers opportunities for growth and diverse career paths.
Founded: Abbott was founded in 1888 and has since grown into a global leader in healthcare.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company's portfolio spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutrition, and branded generic medicines
- Abbott serves people in more than 160 countries, with a presence in over 160 countries
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- Branded Generic Pharmaceuticals
Company Website: https://www.abbott.com/
ASSUMPTION: Abbott's size and global presence offer opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: The role reports directly to the marketing manager or team lead
Work Arrangement: On-site, with flexible hours for students
Growth Opportunities:
- Gain practical experience in marketing and communication
- Develop analytical and problem-solving skills
- Build a professional network within the healthcare industry
ASSUMPTION: This role is well-suited for students seeking to gain practical experience and develop their skills in marketing and communication.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Abbott GmbH Wiesbaden, Germany
Geographic Context:
- Wiesbaden is a city in the state of Hesse, Germany, with a population of around 280,000
- The city is known for its rich history, cultural attractions, and high quality of life
- Abbott's office is located in the Wiesbaden-Delkenheim area, offering easy access to public transportation and nearby amenities
Work Schedule: Standard full-time hours (40 hours/week) with flexible arrangements possible for students
ASSUMPTION: The work environment is professional and collaborative, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Background check and onboarding
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and teamwork abilities
- Cultural fit and motivation
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of Abbott's mission and values
- Prepare examples of your analytical skills and problem-solving approach
ATS Keywords: Marketing, communication, media, analysis, problem-solving, teamwork, student, intern, entry-level
ASSUMPTION: Abbott uses Applicant Tracking Systems (ATS) to manage and organize job applications, so including relevant keywords in your resume can improve your chances of being noticed.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing software or tools (e.g., Hootsuite, Buffer, Google Analytics)
ASSUMPTION: While not explicitly stated, familiarity with marketing software or tools may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Caring for people
- Empowering our people
- Innovating with purpose
- Performing with integrity
Work Style:
- Collaborative and team-oriented
- Focused on results and continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you share Abbott's commitment to caring for people and empowering our people?
- Are you comfortable working in a collaborative, results-driven environment?
- Can you adapt to change and embrace continuous improvement?
ASSUMPTION: Abbott values candidates who align with their mission and values, as well as those who can thrive in a collaborative, results-driven environment.
⚠️ Potential Challenges
- Balancing academic responsibilities with work commitments
- Adapting to a corporate environment as a student
- Developing relevant skills and knowledge in a short period
- Competing with other students and recent graduates for entry-level positions
ASSUMPTION: These challenges are common for students seeking practical experience in the workforce.
📈 Similar Roles Comparison
- This role is similar to marketing internships in other industries, but may offer more specific focus on healthcare and medical devices
- Compared to other entry-level marketing roles, this position may offer more responsibility and autonomy for students
- Career progression may be faster in a large corporation like Abbott, with opportunities for growth and advancement
ASSUMPTION: While this role shares similarities with other marketing internships, its focus on healthcare and medical devices sets it apart.
📝 Sample Projects
- Conducting market research and analysis for a new product launch
- Developing and implementing a social media campaign to raise brand awareness
- Creating and presenting a report on the competitive landscape for a specific product category
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that may be assigned to the successful candidate.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the company?
- What opportunities are there for growth and development within the marketing department and the broader organization?
- How does Abbott support work-life balance for students and interns?
- What are the next steps in the interview process, and what can I expect in the onboarding process?
ASSUMPTION: These questions demonstrate your interest in the role and eagerness to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application portal
- Tailor your resume and cover letter to highlight relevant skills and experiences, including any coursework or projects related to marketing and communication
- Prepare for your interview by researching Abbott's mission, values, and recent news, as well as brushing up on your analytical and problem-solving skills
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
