📌 Core Information
🔹 Job Title: Werkstudent - Projekt- und Social-Media-Management für junge Zielgruppen (m/w/d)
🔹 Company: Allianz Technology
🔹 Location: Unterföhring (bei München), DE, 85774
🔹 Job Type: Part-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-05-21
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting the development of innovative concepts and strategies for the Allianz TikTok channel
- Conducting independent analyses of channel performance and deriving concrete handlings
- Community management on the TikTok channel
- Hands-on involvement in brainstorming and implementation
ASSUMPTION: This role is focused on supporting the digital marketing efforts for Allianz's TikTok channel, with a strong emphasis on creativity, analytics, and hands-on involvement.
📋 Key Responsibilities
✅ Developing innovative concepts and creative scripts for TikTok videos that resonate with young target groups
✅ Supporting the formulation and further development of the overall strategy for the Allianz TikTok channel in Germany
✅ Conducting independent research and structured analysis of results, presenting them in understandable formats
✅ Analyzing the performance of the TikTok channel and deriving concrete recommendations for action
✅ Supporting community management on the TikTok channel
ASSUMPTION: The role requires a high level of self-motivation, independence, and the ability to work in an agile setup.
🎯 Required Qualifications
Education: Master's degree in Economics or Social Sciences
Experience: No professional experience required
Required Skills:
- Strong analytical skills and strength in conceptual thinking
- Experience in reporting and strategic analysis of social media channels
- Great interest and knowledge in social media management, especially TikTok
- Fundamental knowledge about social media accounts, creative script development, and community management
- High level of commitment and motivation
- High degree of self-reliance, even when exploring new and complex topics
- Very good Microsoft Office skills (PowerPoint, Excel, Word)
- Very good German language skills and at least good English language skills
- Interest in topics related to young adults and young families
Preferred Skills:
- Previous experience in social media management or a related field
- Familiarity with the Allianz brand and its target groups
ASSUMPTION: The ideal candidate will have a strong academic background in a relevant field and a genuine interest in social media management and marketing.
💰 Compensation & Benefits
Salary Range: €1,500 - €2,000 per month (based on industry standards for part-time student workers in Germany)
Benefits:
- Health & Wellbeing: Numerous sport and health offers, as well as prevention measures
- Attractive Compensation: Monthly travel allowance of €25 and daily lunch subsidy
- Career Development: Access to LinkedIn Learning or Degreed for continuous learning and development
Working Hours: 20 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for part-time student workers in Germany, as the job listing does not provide specific salary information.
📌 Applicant Insights
🔍 Company Context
Industry: Allianz Technology is a global IT service provider for the Allianz Group, focusing on running, optimizing, transforming, and innovating infrastructure, applications, and services to drive digitalization.
Company Size: 10,001+ employees
Founded: 2010
Company Description:
- Allianz Technology delivers comprehensive end-to-end IT solutions for Allianz in the digital age, serving as the backbone of the company
- The company offers a wide range of services, including infrastructure, applications, and digital interaction
- Allianz Technology is committed to driving digitalization and innovation within the Allianz Group
Company Specialties:
- DevOps
- IT Transformation
- Applications
- and ABS
Company Website: careers.allianz.com/go/Allianz-Technology/5123701/
ASSUMPTION: Allianz Technology is a large, global company with a strong focus on digitalization and innovation, providing a wide range of IT services for the Allianz Group.
📊 Role Analysis
Career Level: Entry-level to early career
Reporting Structure: The Werkstudent will report directly to the TikTok team within Allianz Technology
Work Arrangement: Hybrid, with a focus on working on-site at the Allianz Technology headquarters in Unterföhring (near Munich)
Growth Opportunities:
- Potential full-time employment after graduation
- Opportunities to work on diverse projects and gain experience in various aspects of digital marketing
- Access to continuous learning and development opportunities through LinkedIn Learning or Degreed
ASSUMPTION: The Werkstudent role offers a unique opportunity to gain practical experience in digital marketing and social media management, with potential growth opportunities within the company.
🌍 Location & Work Environment
Office Type: Modern and innovative office space in Unterföhring (near Munich)
Office Location(s): Allianz Technology headquarters, Dieselstraße 8, Unterföhring, Bavaria 85774, DE
Geographic Context:
- Underföhring is located near Munich, offering a mix of urban and suburban living
- The area is well-connected by public transportation, with easy access to Munich city center
- Munich offers a vibrant cultural scene, numerous job opportunities, and a high quality of life
Work Schedule: 20 hours per week, with flexible working hours and the possibility of remote work
ASSUMPTION: The Werkstudent will primarily work on-site at the Allianz Technology headquarters in Unterföhring, with the possibility of remote work and flexible working hours.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Allianz careers website
- Phone or video screening to assess communication skills and cultural fit
- On-site or virtual interview with the TikTok team to discuss the role and expectations
Key Assessment Areas:
- Analytical and conceptual thinking skills
- Creativity and understanding of young target groups
- Communication and teamwork skills
- Language skills (German and English)
Application Tips:
- Tailor your resume and cover letter to highlight your analytical skills, creativity, and interest in social media management
- Demonstrate your understanding of the Allianz brand and its target groups
- Showcase your ability to work independently and in an agile setup
ATS Keywords: TikTok, social media management, young target groups, analytics, conceptual thinking, agile setup, Allianz brand
ASSUMPTION: The application process for this Werkstudent role will focus on assessing the candidate's analytical and creative skills, as well as their understanding of the Allianz brand and its target groups.
🛠️ Tools & Technologies
- Microsoft Office (PowerPoint, Excel, Word)
- Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
- Analytics tools (e.g., Google Analytics, TikTok Analytics, or social media listening tools)
ASSUMPTION: The Werkstudent will use a variety of tools and technologies to support their work in social media management, analytics, and project management.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration
- Innovation
- Responsibility
- Integrity
Work Style:
- Agile and dynamic
- Collaborative and team-oriented
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you understand the Allianz brand and its target groups, and can you demonstrate your ability to create engaging content for young audiences?
- Are you comfortable working in an agile setup and collaborating with a diverse team?
- Do you have strong analytical skills and the ability to work independently on complex tasks?
ASSUMPTION: The ideal candidate for this Werkstudent role will be a strong fit with Allianz Technology's company values and work style, demonstrating a customer-centric, collaborative, and innovative mindset.
⚠️ Potential Challenges
- Balancing the demands of a part-time job with academic studies
- Keeping up with the fast-paced nature of social media and digital marketing
- Adapting to an agile work environment and collaborating effectively with a diverse team
- Maintaining a high level of self-motivation and independence
ASSUMPTION: The Werkstudent role may present unique challenges, such as balancing academic responsibilities with work demands and adapting to a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on TikTok and young target groups within the Allianz brand
- Similar roles in other companies may have a broader focus on social media management or different target groups
- Career progression in this role may lead to full-time employment in digital marketing or a related field within Allianz Technology
ASSUMPTION: While there may be similar roles in other companies, the Werkstudent role at Allianz Technology offers a unique opportunity to gain experience in social media management for a specific target group within a global IT service provider.
📝 Sample Projects
- Developing a creative concept for a TikTok video campaign targeting young adults
- Analyzing the performance of the Allianz TikTok channel and deriving data-driven recommendations for improvement
- Collaborating with the TikTok team to implement a community management strategy that engages young target groups
ASSUMPTION: The Werkstudent will have the opportunity to work on a variety of projects that showcase their analytical, creative, and collaborative skills.
❓ Key Questions to Ask During Interview
- Can you describe the day-to-day responsibilities of the Werkstudent role and how they align with the overall strategy for the Allianz TikTok channel?
- How does the TikTok team collaborate with other departments within Allianz Technology, and what opportunities are there for learning and growth within the company?
- What are the key performance indicators (KPIs) for the Werkstudent role, and how will my progress be measured and evaluated?
- How does Allianz Technology support the work-life balance of its employees, particularly for part-time workers like the Werkstudent?
- What are the most rewarding aspects of working on the Allianz TikTok channel, and what challenges might I face in this role?
ASSUMPTION: Asking insightful questions during the interview process will help the Werkstudent better understand the role, the team, and the company culture, enabling them to make an informed decision about accepting the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Allianz Technology careers website
- Tailor your resume and cover letter to highlight your analytical skills, creativity, and interest in social media management
- Prepare examples of your previous work in social media management or a related field, if applicable
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
