Werkstudent - Projekt- und Social-Media-Management für junge Zielgruppen (m/w/d)

📌 Core Information

🔹 Job Title: Werkstudent - Projekt- und Social-Media-Management für junge Zielgruppen (m/w/d)

🔹 Company: Allianz Insurance

🔹 Location: Unterföhring (bei München), Germany

🔹 Job Type: Part-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 29, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development of innovative concepts and strategies for the TikTok channel targeting young audiences
• Performing performance analysis and deriving concrete recommendations
• Assisting in community management on the TikTok channel
• Working independently and taking responsibility for tasks

ASSUMPTION: This role is designed for students pursuing a Master's degree and offers the opportunity to gain practical experience in social media management and project management.

📋 Key Responsibilities

✅ Developing concepts for innovative, creative topics and creating scripts for TikTok videos that resonate with young target audiences

✅ Supporting the formulation and further development of the overall strategy of the TikTok channel of Allianz in Germany

✅ Performing independent research and presenting results in a structured and understandable manner

✅ Analyzing the performance of the channel and deriving concrete recommendations for action

✅ Supporting community management on the TikTok channel

ASSUMPTION: The role requires a high level of self-motivation, initiative, and the ability to work independently.

🎯 Required Qualifications

Education: Master's degree program in Economics or Social Sciences

Experience: No professional experience required

Required Skills:

• Strong analytical skills and conceptual thinking
• Interest and knowledge in social media management, especially TikTok
• Excellent Microsoft Office skills (PowerPoint, Excel, Word)
• Very good German and English language skills
• Interest in topics related to young adults and young families

Preferred Skills:

• Previous experience in reporting and strategic analysis of social media channels

ASSUMPTION: The role requires a high level of analytical skills and the ability to think conceptually, as well as a keen interest in social media management and a strong commitment to the tasks at hand.

💰 Compensation & Benefits

Salary Range: €1,500 - €2,000 per month (gross, based on industry standards for student workers in Germany)

Benefits:

• Health & Wellbeing: Numerous sports and health offers, as well as prevention measures
• Attractive Compensation: Monthly travel allowance of €25 and daily lunch subsidy
• Flexible Working Hours: Flexible working hours and the possibility to work from home
• Career Development: Comprehensive training opportunities and access to LinkedIn Learning or Degreed

Working Hours: 20 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for student workers in Germany. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 10,001+ employees (Global)

Founded: 1890

Company Description:

• Allianz is a global leader in the insurance and asset management industry
• Committed to sustainability and recognized as one of the industry leaders in the Dow Jones Sustainability Index
• Offers a unique work environment that fosters diversity and inclusion

Company Specialties:

• Insurance
• Asset Management
• Financial Services

Company Website: https://www.allianz.com/en.html

ASSUMPTION: Allianz is a large, global company with a strong focus on sustainability and diversity. The company offers a wide range of benefits and opportunities for professional development.

📊 Role Analysis

Career Level: Entry Level (0-2 years)

Reporting Structure: The role reports directly to the manager of the TikTok channel

Work Arrangement: Hybrid (flexible working hours and the possibility to work from home)

Growth Opportunities:

• Gain practical experience in social media management and project management
• Develop analytical and conceptual skills
• Potential for full-time employment after graduation

ASSUMPTION: This role offers the opportunity to gain practical experience and develop valuable skills, as well as the potential for full-time employment after graduation.

🌍 Location & Work Environment

Office Type: Modern office with flexible workspaces

Office Location(s): Unterföhring (near Munich), Germany

Geographic Context:

• The office is located near Munich, one of the largest cities in Germany
• The region offers a high quality of life with numerous cultural and recreational opportunities
• The office is easily accessible by public transportation

Work Schedule: 20 hours per week, flexible working hours

ASSUMPTION: The office is located in a modern building with flexible workspaces and offers a pleasant working environment. The location near Munich provides access to a wide range of cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application
• Phone or video screening
• On-site or virtual interview

Key Assessment Areas:

• Analytical and conceptual skills
• Interest and knowledge in social media management
• Communication and presentation skills
• Motivation and commitment

Application Tips:

• Highlight relevant skills and experiences in your resume
• Tailor your cover letter to the specific role and company
• Prepare for behavioral and situational interview questions

ATS Keywords: Social Media Management, TikTok, Concept Development, Performance Analysis, Community Management, Microsoft Office, German Language, English Language

ASSUMPTION: The application process is likely to involve an online application, followed by a phone or video screening and an on-site or virtual interview. The interview will focus on assessing the candidate's analytical and conceptual skills, as well as their interest and knowledge in social media management.

🛠️ Tools & Technologies

• Microsoft Office (PowerPoint, Excel, Word)
• Social Media Platforms (TikTok)

ASSUMPTION: The role requires proficiency in Microsoft Office and a strong understanding of social media platforms, particularly TikTok.

👔 Cultural Fit Considerations

Company Values:

• Responsibility
• Partnership
• Integrity

Work Style:

• Collaborative
• Innovative
• Customer-focused

Self-Assessment Questions:

• Do you share Allianz's values of responsibility, partnership, and integrity?
• Are you comfortable working in a collaborative and innovative environment?
• Do you have a strong customer focus and a commitment to delivering high-quality work?

ASSUMPTION: Allianz values a strong work ethic, collaboration, and a customer-focused approach. Candidates should be able to demonstrate a strong fit with these values and work styles.

⚠️ Potential Challenges

• The role may require working on weekends or evenings to support events or campaigns
• The workload may fluctuate depending on the projects and campaigns
• The role may require working independently with minimal supervision
• The role may require traveling to other Allianz locations for meetings or events

ASSUMPTION: The role may present challenges related to workload, independence, and travel. Candidates should be prepared to work independently and manage their time effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on the TikTok channel and young target audiences
• Similar roles may include social media management or project management positions, but may not have the same focus on the TikTok platform or young target audiences
• This role offers the opportunity to gain practical experience and develop valuable skills, as well as the potential for full-time employment after graduation

ASSUMPTION: This role is unique in its focus on the TikTok channel and young target audiences. Similar roles may offer comparable experience and development opportunities, but may not have the same focus on the TikTok platform or young target audiences.

📝 Sample Projects

• Developing a concept for a TikTok video campaign targeting young adults
• Analyzing the performance of the TikTok channel and deriving concrete recommendations for action
• Supporting the community management of the TikTok channel, including responding to comments and messages

ASSUMPTION: The role may involve a range of projects, including concept development, performance analysis, and community management. Candidates should be prepared to work on a variety of tasks and projects.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall strategy of the TikTok channel?
• What opportunities are there for professional development and growth within the company?
• What is the typical career path for someone in this role?
• What is the work environment like, and how does the team collaborate and communicate?

ASSUMPTION: Candidates should ask questions that demonstrate their interest in the role and the company, as well as their commitment to professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://careers.allianz.com/global/en/job/73877/Werkstudent-Projekt-und-Social-Media-Management-f%C3%BCr-junge-Zielgruppen-m-w-d
• Highlight your relevant skills and experiences in your resume
• Tailor your cover letter to the specific role and company
• Prepare for behavioral and situational interview questions
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.