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Werkstudent Social Media (m/w/d)

Fressnapf I Maxi Zoo
Full-time
On-site
Krefeld, North Rhine-Westphalia, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Werkstudent Social Media (m/w/d)

πŸ”Ή Company: Fressnapf I Maxi Zoo

πŸ”Ή Location: Krefeld, North Rhine-Westphalia, Germany

πŸ”Ή Job Type: Part-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 17, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the team in managing and optimizing Paid Social and Display campaigns
  • Creating advertising materials and collaborating with internal stakeholders
  • Planning, executing, and continuously developing campaigns
  • Preparing performance reports and dashboards

ASSUMPTION: This role requires strong organizational skills and the ability to work independently. It's ideal for a student looking to gain practical experience in social media marketing.

πŸ“‹ Key Responsibilities

βœ… Supporting the operational management and optimization of Paid Social and Display campaigns

βœ… Creating advertising materials and ensuring smooth coordination with internal stakeholders

βœ… Planning, executing, and continuously developing campaigns

βœ… Preparing performance reports and dashboards

ASSUMPTION: The role may involve working with various teams and requires strong communication skills to ensure effective collaboration.

🎯 Required Qualifications

Education: Pursuing a business-related degree

Experience: Ideally, some experience in Display or Paid Social Marketing

Required Skills:

  • Strong analytical and technical skills
  • Excellent creativity and ability to think outside the box
  • Proficient in Microsoft Office, especially Excel
  • Fluent in German and English

Preferred Skills:

  • Experience with Google Ads or Meta Business Manager

ASSUMPTION: While not explicitly stated, it's assumed that the candidate should be comfortable working with data and have a basic understanding of marketing principles.

πŸ’° Compensation & Benefits

Salary Range: €12-15 per hour (based on German student internship rates)

Benefits:

  • Mobile Working
  • Flexible Working Hours
  • Health Offers
  • Fitness
  • Yoga@work
  • Employee Discounts

Working Hours: 20 hours per week

ASSUMPTION: The salary range is estimated based on typical German student internship rates for similar roles. Actual compensation may vary.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail (Pet supplies)

Company Size: 51-200 employees

Founded: 1990 (as Fressnapf, merged with Maxi Zoo in 2011)

Company Description:

  • Fressnapf I Maxi Zoo is a leading European retailer of pet supplies
  • They aim to make pet lovers' lives with their pets easier, better, and happier
  • Their mission is to be the home for pet and vet innovations

Company Specialties:

  • Pet food and accessories
  • Pet care services
  • Online retail and omnichannel experience

Company Website: fnx.pet

ASSUMPTION: Fressnapf I Maxi Zoo is a well-established company with a strong focus on innovation and customer experience.

πŸ“Š Role Analysis

Career Level: Entry-level (Werkstudent)

Reporting Structure: Reporting to the Marketing Manager

Work Arrangement: Hybrid (2 days on-site)

Growth Opportunities:

  • Potential full-time employment after graduation
  • Opportunities to work on various campaigns and projects
  • Chance to gain practical experience in a dynamic retail environment

ASSUMPTION: This role offers a good starting point for a career in marketing, with opportunities to learn and grow within the company.

🌍 Location & Work Environment

Office Type: Modern, pet-friendly office

Office Location(s): Krefeld, North Rhine-Westphalia, Germany

Geographic Context:

  • Krefeld is a mid-sized city in western Germany, near the Dutch border
  • The city offers a mix of urban and rural living, with plenty of green spaces
  • Krefeld is well-connected by public transportation and has a vibrant cultural scene

Work Schedule: Flexible, with the option for mobile working

ASSUMPTION: The work environment is likely to be dynamic and collaborative, with a focus on teamwork and open communication.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video interview
  • On-site interview with the hiring manager

Key Assessment Areas:

  • Relevant marketing and analytical skills
  • Creativity and problem-solving abilities
  • Communication and teamwork skills

Application Tips:

  • Highlight any relevant marketing or analytical projects you've worked on
  • Tailor your resume to emphasize skills and experiences relevant to the role
  • Prepare examples of how you've used data to inform marketing decisions

ATS Keywords: Social Media, Paid Social Marketing, Display Marketing, Campaign Planning, Performance Reporting, Microsoft Office, Google Ads, Meta Business Manager, Creativity, Analytical Skills, Technical Skills, German, English

ASSUMPTION: The application process is likely to be competitive, with a focus on finding candidates with strong analytical and creative skills.

πŸ› οΈ Tools & Technologies

  • Microsoft Office (Excel)
  • Google Ads
  • Meta Business Manager

ASSUMPTION: The role may involve working with additional marketing tools and platforms, depending on the specific campaigns and projects.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Innovation
  • Collaboration

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Focus on continuous learning and improvement

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable working with data and using it to inform marketing decisions?
  • Do you have a strong sense of creativity and the ability to think outside the box?

ASSUMPTION: Fressnapf I Maxi Zoo values candidates who are proactive, innovative, and able to work well in a team.

⚠️ Potential Challenges

  • Managing multiple campaigns and projects simultaneously
  • Working with tight deadlines and changing priorities
  • Adapting to a dynamic work environment with evolving priorities

ASSUMPTION: The role may present challenges related to time management, prioritization, and adaptability in a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Intern or Social Media Intern position, but with a focus on Paid Social and Display campaigns
  • It offers more responsibility and independence than an entry-level marketing role, but less experience is required
  • It provides an opportunity to gain practical experience in a specific area of marketing

ASSUMPTION: This role offers a unique blend of responsibility and independence, with the opportunity to learn and grow in a specific area of marketing.

πŸ“ Sample Projects

  • Creating and optimizing Paid Social and Display campaigns for a specific product launch
  • Analyzing campaign performance data and using insights to inform future campaigns
  • Collaborating with internal stakeholders to create advertising materials and ensure smooth coordination

ASSUMPTION: The role may involve working on a variety of projects, depending on the specific needs of the marketing team and the company's priorities.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30 days?
  • How does this role fit into the overall marketing strategy for the company?
  • What opportunities are there for professional development and growth within the company?
  • How does the company support work-life balance for its employees?
  • What is the typical career path for someone in this role?

ASSUMPTION: Asking thoughtful questions during the interview process can help demonstrate your interest in the role and the company, and provide valuable insights into the work environment and company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant skills and experiences
  • Prepare examples of how you've used data to inform marketing decisions
  • Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.