Werkstudent Social Media (m/w/d)

📌 Core Information

🔹 Job Title: Werkstudent Social Media (m/w/d)

🔹 Company: Fressnapf I Maxi Zoo

🔹 Location: Krefeld, North Rhine-Westphalia, Germany

🔹 Job Type: Part-time

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Supporting the team in managing and optimizing Paid Social and Display campaigns
• Creating advertising materials and collaborating with internal stakeholders
• Planning, executing, and continuously developing campaigns
• Preparing performance reports and dashboards

ASSUMPTION: This role requires strong organizational skills and the ability to work independently. It's ideal for a student looking to gain practical experience in social media marketing.

📋 Key Responsibilities

✅ Supporting the operational management and optimization of Paid Social and Display campaigns

✅ Creating advertising materials and ensuring smooth coordination with internal stakeholders

✅ Planning, executing, and continuously developing campaigns

✅ Preparing performance reports and dashboards

ASSUMPTION: The role may involve working with various teams and requires strong communication skills to ensure effective collaboration.

🎯 Required Qualifications

Education: Pursuing a business-related degree

Experience: Ideally, some experience in Display or Paid Social Marketing

Required Skills:

• Strong analytical and technical skills
• Excellent creativity and ability to think outside the box
• Proficient in Microsoft Office, especially Excel
• Fluent in German and English

Preferred Skills:

• Experience with Google Ads or Meta Business Manager

ASSUMPTION: While not explicitly stated, it's assumed that the candidate should be comfortable working with data and have a basic understanding of marketing principles.

💰 Compensation & Benefits

Salary Range: €12-15 per hour (based on German student internship rates)

Benefits:

• Mobile Working
• Flexible Working Hours
• Health Offers
• Fitness
• Yoga@work
• Employee Discounts

Working Hours: 20 hours per week

ASSUMPTION: The salary range is estimated based on typical German student internship rates for similar roles. Actual compensation may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Pet supplies)

Company Size: 51-200 employees

Founded: 1990 (as Fressnapf, merged with Maxi Zoo in 2011)

Company Description:

• Fressnapf I Maxi Zoo is a leading European retailer of pet supplies
• They aim to make pet lovers' lives with their pets easier, better, and happier
• Their mission is to be the home for pet and vet innovations

Company Specialties:

• Pet food and accessories
• Pet care services
• Online retail and omnichannel experience

Company Website: fnx.pet

ASSUMPTION: Fressnapf I Maxi Zoo is a well-established company with a strong focus on innovation and customer experience.

📊 Role Analysis

Career Level: Entry-level (Werkstudent)

Reporting Structure: Reporting to the Marketing Manager

Work Arrangement: Hybrid (2 days on-site)

Growth Opportunities:

• Potential full-time employment after graduation
• Opportunities to work on various campaigns and projects
• Chance to gain practical experience in a dynamic retail environment

ASSUMPTION: This role offers a good starting point for a career in marketing, with opportunities to learn and grow within the company.

🌍 Location & Work Environment

Office Type: Modern, pet-friendly office

Office Location(s): Krefeld, North Rhine-Westphalia, Germany

Geographic Context:

• Krefeld is a mid-sized city in western Germany, near the Dutch border
• The city offers a mix of urban and rural living, with plenty of green spaces
• Krefeld is well-connected by public transportation and has a vibrant cultural scene

Work Schedule: Flexible, with the option for mobile working

ASSUMPTION: The work environment is likely to be dynamic and collaborative, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video interview
• On-site interview with the hiring manager

Key Assessment Areas:

• Relevant marketing and analytical skills
• Creativity and problem-solving abilities
• Communication and teamwork skills

Application Tips:

• Highlight any relevant marketing or analytical projects you've worked on
• Tailor your resume to emphasize skills and experiences relevant to the role
• Prepare examples of how you've used data to inform marketing decisions

ATS Keywords: Social Media, Paid Social Marketing, Display Marketing, Campaign Planning, Performance Reporting, Microsoft Office, Google Ads, Meta Business Manager, Creativity, Analytical Skills, Technical Skills, German, English

ASSUMPTION: The application process is likely to be competitive, with a focus on finding candidates with strong analytical and creative skills.

🛠️ Tools & Technologies

• Microsoft Office (Excel)
• Google Ads
• Meta Business Manager

ASSUMPTION: The role may involve working with additional marketing tools and platforms, depending on the specific campaigns and projects.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focus on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform marketing decisions?
• Do you have a strong sense of creativity and the ability to think outside the box?

ASSUMPTION: Fressnapf I Maxi Zoo values candidates who are proactive, innovative, and able to work well in a team.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously
• Working with tight deadlines and changing priorities
• Adapting to a dynamic work environment with evolving priorities

ASSUMPTION: The role may present challenges related to time management, prioritization, and adaptability in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Intern or Social Media Intern position, but with a focus on Paid Social and Display campaigns
• It offers more responsibility and independence than an entry-level marketing role, but less experience is required
• It provides an opportunity to gain practical experience in a specific area of marketing

ASSUMPTION: This role offers a unique blend of responsibility and independence, with the opportunity to learn and grow in a specific area of marketing.

📝 Sample Projects

• Creating and optimizing Paid Social and Display campaigns for a specific product launch
• Analyzing campaign performance data and using insights to inform future campaigns
• Collaborating with internal stakeholders to create advertising materials and ensure smooth coordination

ASSUMPTION: The role may involve working on a variety of projects, depending on the specific needs of the marketing team and the company's priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the typical career path for someone in this role?

ASSUMPTION: Asking thoughtful questions during the interview process can help demonstrate your interest in the role and the company, and provide valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences
• Prepare examples of how you've used data to inform marketing decisions
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.