Werkstudent Social Media (m/w/d)

📌 Core Information

🔹 Job Title: Werkstudent Social Media (m/w/d)

🔹 Company: Ströer SE & Co. KGaA (Ströer Gruppe)

🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany

🔹 Job Type: Teilzeit (Part-Time)

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-04-29

🔹 Experience Level: 0-2 years (Entry-level)

🔹 Remote Status: On-site (with flexible mobile work options)

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and implementation of social media strategies
• Creating engaging content for various social media platforms
• Managing community engagement and interactions
• Analyzing social media performance and providing insights
• Collaborating with cross-functional teams to achieve marketing goals

ASSUMPTION: This role is designed to provide practical experience and support the company's social media efforts while allowing for a flexible work schedule that accommodates the student's academic commitments.

📋 Key Responsibilities

✅ Scouting current social media trends and developing inspiring content for various channels

✅ Managing the editorial care and further development of the company's social media presence on platforms such as Instagram, Facebook, YouTube, and others

✅ Fostering genuine community engagement through active community management

✅ Independently conceiving content formats for recruiting and branding campaigns, tailored to specific target groups

✅ Monitoring and analyzing the company's social media activities and providing insights to inform strategy

✅ Actively contributing to the team's daily operations and being a full-fledged team member

ASSUMPTION: The role requires a balance between creative content development and analytical performance tracking, with a strong emphasis on collaboration and teamwork.

🎯 Required Qualifications

Education: Enrollment in a relevant study program, such as Media, Communications, Marketing, or a related field

Experience: No professional experience required, but relevant internships or projects are a plus

Required Skills:

• Strong interest in and understanding of social media trends and formats
• Excellent creative writing skills and the ability to adapt tone for different target groups
• Proficiency in design tools (e.g., PowerPoint, Canva) and basic knowledge of image and video editing
• Self-motivation, organizational skills, and the ability to think outside the box
• Strong communication skills and a passion for community engagement

Preferred Skills:

• Experience with social media management tools
• Knowledge of German language and culture

ASSUMPTION: The ideal candidate is a driven, creative student with a strong interest in social media and a desire to gain practical experience in a dynamic work environment.

💰 Compensation & Benefits

Salary Range: €16 per hour (based on the provided information)

Benefits:

• Flexible work arrangements, with the option to work remotely for part of the week
• Attractive compensation package, including meal subsidies and contributions to retirement plans
• Comprehensive onboarding process and learning opportunities
• Access to a learning platform with 24/7 access
• Company events, exclusive discounts, and other perks

Working Hours: Up to 20 hours per week, with flexible scheduling to accommodate the student's academic commitments

ASSUMPTION: The salary range is based on the provided information and is in line with industry standards for entry-level social media roles in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees (Enterprise-level)

Founded: The Ströer Gruppe was founded in 1990 and has since grown into one of the leading media houses in Germany

Company Description:

• Ströer is a leading German media house that combines outdoor advertising, digital media, and dialog marketing with offerings in e-commerce and Data as a Service (DaaS)
• The company operates around 300,000 media carriers, reaching more than 50 million unique users per month across its digital platforms
• Ströer is committed to sustainability and offers responsible, climate-neutral communication solutions

Company Specialties:

• Outdoor advertising (OOH)
• Digital media
• Dialog marketing
• E-commerce
• Data as a Service (DaaS)

Company Website: www.stroeer.de

ASSUMPTION: Ströer's diverse range of services and commitment to sustainability make it an attractive employer for socially conscious applicants seeking experience in the media industry.

📊 Role Analysis

Career Level: Entry-level (Werkstudent)

Reporting Structure: The Werkstudent reports directly to the Social Media Manager or a similar role within the marketing department

Work Arrangement: Teilzeit (Part-Time) with flexible mobile work options

Growth Opportunities:

• Potential full-time employment after graduation
• Opportunities to work on diverse projects and campaigns
• Access to learning and development resources

ASSUMPTION: This Werkstudent role offers a unique opportunity for students to gain practical experience in a dynamic and growing industry while balancing their academic commitments.

🌍 Location & Work Environment

Office Type: Modern, ergonomically equipped office with on-site fitness center and relaxation areas

Office Location(s): Wahlerstraße 21, 40472 Düsseldorf, Germany

Geographic Context:

• Düsseldorf is the capital of the German state of North Rhine-Westphalia and is known for its vibrant arts scene, fashion, and trade fairs
• The city offers a high quality of life, with a diverse range of cultural attractions, restaurants, and recreational opportunities
• Düsseldorf is well-connected by public transportation, with the option for a free public transport subscription or free parking

Work Schedule: Flexible scheduling to accommodate the student's academic commitments, with up to 20 hours of work per week

ASSUMPTION: The Werkstudent's flexible work arrangement allows for a healthy balance between academic responsibilities and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Creativity and writing skills
• Understanding of social media trends and formats
• Problem-solving and analytical skills
• Communication and teamwork abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the company and its social media presence
• Provide examples of your creative writing and content development skills

ATS Keywords: Social Media, Content Creation, Community Management, Trend Analysis, Creative Writing, Graphic Design, Video Editing, Self-Management, Organizational Skills, Team Collaboration, Diversity Promotion, Communication Skills, Digital Marketing, Analytical Skills, Presentation Skills, Camera Presence

ASSUMPTION: Applicants should emphasize their creativity, analytical skills, and passion for social media in their application materials and interview preparation.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Design tools (e.g., PowerPoint, Canva, Adobe Creative Suite)
• Video editing software (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro)
• Analytical tools (e.g., Google Analytics, social media analytics platforms)

ASSUMPTION: Familiarity with relevant social media management, design, and analytical tools is beneficial but not required for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Customer focus and excellence
• Sustainability and responsibility

Work Style:

• Dynamic and fast-paced work environment
• Strong emphasis on team collaboration and open communication
• Flexible and adaptable approach to work
• Focus on continuous learning and development

Self-Assessment Questions:

• How do you stay up-to-date with the latest social media trends and formats?
• Can you provide an example of a creative social media campaign you've developed or contributed to?
• How do you approach analyzing and interpreting social media performance data?
• How do you balance academic responsibilities with professional commitments?

ASSUMPTION: Applicants should be prepared to demonstrate their alignment with Ströer's values and their ability to thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple social media platforms and content formats simultaneously
• Balancing academic responsibilities with professional commitments
• Adapting to a fast-paced, dynamic work environment
• Developing a strong understanding of the company's brand and target audience

ASSUMPTION: The Werkstudent role presents unique challenges that require strong organizational skills, adaptability, and a solid understanding of social media trends and best practices.

📈 Similar Roles Comparison

• Compared to full-time social media roles, this Werkstudent position offers more flexibility and a focus on practical experience and learning
• In contrast to internships, this role provides a more structured and integrated work experience within the company's marketing department
• Career progression in this role may involve transitioning to a full-time position or exploring other opportunities within the company after graduation

ASSUMPTION: Applicants should consider their personal and professional goals when comparing this Werkstudent role to other entry-level or internship opportunities in the field.

📝 Sample Projects

• Developing a social media campaign to promote an upcoming company event or product launch
• Creating engaging content for a specific social media platform or target audience
• Analyzing social media performance data to inform strategy and content development

ASSUMPTION: The Werkstudent's projects will focus on developing practical skills and contributing to the company's social media efforts while allowing for flexibility and learning opportunities.

❓ Key Questions to Ask During Interview

• What are the most pressing social media challenges facing the company, and how can this role contribute to addressing them?
• How does the team collaborate and communicate to ensure consistent and effective social media presence?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for its employees, particularly for Werkstudent roles?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Applicants should ask thoughtful, informed questions that demonstrate their interest in the role and the company's social media efforts.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your creative writing and content development skills to showcase during the interview
• Research the company and its social media presence to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager within one week after submitting your application, expressing your interest in the position and any questions you may have

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.