Werkstudent Social Media (m/w/d)

📌 Core Information

🔹 Job Title: Werkstudent Social Media (m/w/d)

🔹 Company: Ströer SE & Co. KGaA (Ströer Gruppe)

🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany

🔹 Job Type: Teilzeit (Part-Time)

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-07-04

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Scouting and analyzing social media trends
• Creating engaging content for various platforms
• Managing community interactions and engagement
• Conducting content strategy and analysis
• Collaborating with the team and contributing to the overall social media success

ASSUMPTION: This role requires a strong understanding of social media trends and a creative mindset to develop engaging content. The candidate should be proactive, organized, and able to work independently.

📋 Key Responsibilities

✅ Scout and analyze social media trends to create inspiring content

✅ Manage and develop social media channels (Instagram, Facebook, YouTube, etc.)

✅ Engage with the community and foster a strong brand presence

✅ Conceptualize and design content formats for recruiting and branding campaigns

✅ Analyze social media activities and provide insights and learnings

✅ Actively contribute to the team's daily tasks and projects

ASSUMPTION: The role requires a good understanding of social media platforms, creative writing skills, and the ability to work independently and manage multiple tasks.

🎯 Required Qualifications

Education: Enrolled in a relevant field of study (e.g., Media, Communication, Marketing)

Experience: No professional experience required

Required Skills:

• Excellent knowledge of social media trends and platforms
• Strong creative writing skills and ability to adapt tone for different audiences
• Proficient in PowerPoint, Canva, Excel, and other design tools
• Self-motivated, organized, and able to work independently
• Strong communication and teamwork skills

Preferred Skills:

• Knowledge of video and image editing tools
• Experience with social media analytics tools
• Fluency in German and English

ASSUMPTION: The ideal candidate is a student with a strong passion for social media, excellent communication skills, and a proactive approach to work.

💰 Compensation & Benefits

Salary Range: €16 per hour (Attractive compensation package)

Benefits:

• Flexible work arrangements with the option to work remotely
• Learning and development opportunities
• Comprehensive onboarding process
• Meal subsidies, public transport subscription, or free parking
• Ergonomic office equipment and on-site gym
• Subsidized relaxation massages, free coffee and fruit, retirement contributions
• Company events and exclusive discounts

Working Hours: 20 hours per week (Part-Time)

ASSUMPTION: The salary range is estimated based on industry standards for part-time student workers in Germany. The benefits package is comprehensive and designed to support student workers.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees (Large enterprise)

Founded: 1985 (Over 35 years ago)

Company Description:

• Ströer is a leading German media house and one of the largest providers of Out-of-Home (OOH) advertising in Europe
• The company offers a wide range of advertising formats, including traditional billboard media, digital out-of-home media (DOOH), and online advertising
• Ströer is committed to sustainability and offers climate-neutral advertising solutions

Company Specialties:

• Outdoor advertising/out-of-home (OOH)
• Digital media and dialog marketing
• E-commerce and Data as a Service (DaaS)

Company Website: www.stroeer.de

ASSUMPTION: Ströer is a well-established company with a strong presence in the advertising industry. It offers a diverse range of services and is committed to sustainability and responsible communication solutions.

📊 Role Analysis

Career Level: Entry-level (Werkstudent)

Reporting Structure: The Werkstudent reports directly to the Social Media Manager

Work Arrangement: Hybrid (Part-Time with flexible remote work options)

Growth Opportunities:

• Potential full-time employment after graduation
• Opportunities to work on various projects and campaigns
• Access to learning and development resources

ASSUMPTION: This role offers excellent opportunities for students to gain practical experience in social media management and marketing. The company provides a supportive work environment and opportunities for growth.

🌍 Location & Work Environment

Office Type: Modern, ergonomically designed office

Office Location(s): Wahlerstraße 21, 40472 Düsseldorf, Germany

Geographic Context:

• Düsseldorf is the capital of the state of North Rhine-Westphalia and the seventh most populous city in Germany
• The city is known for its vibrant arts scene, fashion industry, and trade fairs
• Düsseldorf offers a high quality of life with numerous cultural attractions, parks, and recreational facilities

Work Schedule: Flexible hours with the option to work remotely

ASSUMPTION: The office location is in a central and vibrant part of Düsseldorf, offering easy access to public transportation and various amenities. The work environment is modern and designed to support employee well-being and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Social media knowledge and trends
• Creativity and writing skills
• Communication and teamwork skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of your social media content and campaigns
• Research the company and be prepared to discuss your fit with their values and culture

ATS Keywords: Social Media, Content Creation, Community Management, Trend Analysis, Creative Writing, PowerPoint, Canva, Excel, Self-Organization, Team Spirit, Diversity Promotion, Camera Presence, Communication Skills, Strategic Thinking, Audience Targeting

ASSUMPTION: The application process is straightforward and designed to assess the candidate's social media knowledge, creativity, and communication skills. The company values proactive and motivated candidates who can contribute to their team's success.

🛠️ Tools & Technologies

• PowerPoint
• Canva
• Excel
• Social media platforms (Instagram, Facebook, YouTube, etc.)
• Social media analytics tools (e.g., Hootsuite, Sprout Social)

ASSUMPTION: The role requires proficiency in common design and presentation tools, as well as a strong understanding of social media platforms and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Openness and transparency
• Responsibility and sustainability
• Collaboration and teamwork

Work Style:

• Proactive and self-motivated
• Creative and innovative
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you align with the company's values of openness, responsibility, and collaboration?
• Are you comfortable working in a dynamic and fast-paced environment?
• Can you thrive in a team setting and contribute to a positive work culture?

ASSUMPTION: Ströer values employees who are proactive, creative, and collaborative. Candidates should be able to work independently and contribute to a positive and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple social media channels and content formats
• Keeping up with rapidly changing social media trends and algorithms
• Balancing work and study commitments
• Adapting to a large enterprise work environment

ASSUMPTION: The role may present challenges in managing multiple tasks and balancing work and study commitments. However, the company offers a supportive work environment and opportunities for growth.

📈 Similar Roles Comparison

• This role focuses more on content creation and community management than paid advertising or campaign strategy
• Social media roles in the advertising industry may require more industry-specific knowledge and experience
• Career progression may involve moving into more strategic or management roles within the company

ASSUMPTION: This role is well-suited for students interested in gaining practical experience in social media management and content creation. Career progression may involve moving into more strategic or management roles within the company or the advertising industry.

📝 Sample Projects

• Developing a social media campaign to promote a new product launch
• Creating engaging content for a company's Instagram and Facebook pages
• Analyzing social media performance and providing data-driven insights

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The projects require a strong understanding of social media trends, creative writing skills, and analytical thinking.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role contribute to the overall social media strategy of the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for student employees?
• What is the team dynamic like, and how does this role fit into the overall team structure?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture. They also provide an opportunity for candidates to demonstrate their interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your social media content and campaigns
• Research the company and be prepared to discuss your fit with their values and culture
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.