Werkstudent Social Media Management (m/w/d)

📌 Core Information

🔹 Job Title: Werkstudent Social Media Management (m/w/d)

🔹 Company: Finally Freelancing GmbH

🔹 Location: Hamburg, Hamburg, Germany

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing and growing social media presence on platforms such as Instagram, LinkedIn, YouTube, and regular newsletters
• Creating engaging content with strong Calls-to-Action to drive leads and sales
• Conducting performance analyses and suggesting data-driven improvements
• Collaborating directly with company leadership

ASSUMPTION: The role is designed to provide deep insight into the operations of a growing company, offering hands-on experience with social media strategy for a niche professional coaching industry.

📋 Key Responsibilities

✅ Plan, coordinate, and publish content across company channels

✅ Create content with strategic calls-to-action linked to lead generation and revenue goals

✅ Analyze content performance and report insights with innovative suggestions for new content formats

✅ Work directly with company leadership, gaining insights into scalable business operations

✅ Utilize tools like Canva and basic video editing software for content creation

ASSUMPTION: Responsibilities imply active engagement with multiple social media platforms and tools, promoting a data-oriented strategy.

🎯 Required Qualifications

Education: Not specified

Experience: Experience with Instagram, YouTube, and optionally LinkedIn; familiarity with current trends

Required Skills:

• Strong passion for social media and insights into content trends
• Excellent communication, organizational, and reliability skills
• Proficient in creating error-free German text and adept in design

Preferred Skills:

• Experience with simple video editing tools and Canva

ASSUMPTION: The focus on communication and organizational skills suggests a need for precise project management abilities alongside creative talent.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Dynamic growth environment with immediate responsibilities
• Flexible work hours and hybrid working options
• Access to facilities like Urban Sports Club and Swapfiets
• Regular feedback, development opportunities, and appreciation
• Potential for permanent employment post-study

Working Hours: 20 hours per week, flexibility in scheduling

ASSUMPTION: Benefits indicate a supportive work environment fostering growth and career advancement opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Professional Training and Coaching

Company Size: Mid-sized, 11-50 employees, offering a close-knit working environment

Founded: Not specified

Company Description:

• Premium consultancy for designers, developers, and marketing professionals
• Focus on building reliable client relationships without dependency on networks or recruiters
• Ambition to transform freelancers' revenue streams from time-based to value-based models

Company Specialties:

• Business coaching for freelancers in the digital and creative industries

Company Website: https://finally-freelancing.de

ASSUMPTION: The company’s growing size and specialized focus suggest an innovative atmosphere encouraging industry leadership and client-centric growth strategies.

📊 Role Analysis

Career Level: Entry to early career, suitable for students or recent graduates

Reporting Structure: Direct collaboration with company leadership

Work Arrangement: Flexible with hybrid options, promoting a balanced work-life integration

Growth Opportunities:

• Opportunities to lead social media campaigns
• Increased scope for strategic input based on performance analytics
• Potential transition to a permanent role post-study

ASSUMPTION: The role is designed to give practical insights into scaling company operations and content strategies, ideal for hands-on learning and professional development.

🌍 Location & Work Environment

Office Type: Modern, dynamic office with collaborative spaces

Office Location(s): Located directly at the Elbe, Baumwall, Hamburg

Geographic Context:

• Located in a key business district in Hamburg
• Proximity to major transit routes and urban amenities
• Opportunity to work in a culturally vibrant environment

Work Schedule: Flexible scheduling within the 20-hour weekly work commitment

ASSUMPTION: The location and setting suggest a modern and adaptable working environment that supports creative and collaborative work.

💼 Interview & Application Insights

Typical Process:

• Submit application via email or company portal
• Initial screening of CV or LinkedIn profile
• Optional submission of social media examples managed
• Potential for a short introductory video
• Follow-up interviews

Key Assessment Areas:

• Content creation skills and creativity
• Organizational capabilities and ability to meet deadlines
• Relevant experience with social media platforms

Application Tips:

• Highlight relevant social media projects in CV
• Show creativity and proficiency in content strategy examples
• Demonstrate knowledge of trending platforms and tools

ATS Keywords: Social Media, Content Creation, Instagram, YouTube, LinkedIn, Communication, Organization, German Writing

ASSUMPTION: The application process values creativity, strategic thinking, and a practical approach to social media management, focusing on real case examples and problem-solving skills.

🛠️ Tools & Technologies

• Canva for design and content creation
• Basic video editing tools for social media applications
• Platform analytics for performance tracking

ASSUMPTION: The role emphasizes proficiency in accessible, user-friendly tools that support content creation and strategy without necessitating advanced technical skills.

👔 Cultural Fit Considerations

Company Values:

• Commitment to innovation and impact in the freelancer community
• Emphasis on collaboration and open communication
• Focus on continuous improvement and learning

Work Style:

• Team-oriented with emphasis on cooperation
• Adaptable, with flexibility encouraged
• Proactive participation in team and individual tasks

Self-Assessment Questions:

• How do you stay updated with social media trends?
• What creative approach can you bring to a brand’s online presence?
• How do you manage your deadlines and task priorities?

ASSUMPTION: The cultural environment is likely dynamic and encourages both personalized and collaborative work experiences, underpinning the progressive and innovative goals of the company.

⚠️ Potential Challenges

• Navigating the complexities of rapidly changing social media trends
• Balancing creativity with strategic goals and ROI
• Meeting content deadlines with consistency and quality
• Effectively analyzing and integrating feedback into content strategies

ASSUMPTION: Potential challenges involve maintaining a balance between creativity and analytics-driven execution, common in dynamic digital environments.

📈 Similar Roles Comparison

• Similar roles outside traditional office settings may offer more remote work options
• Other roles might prioritize specific platforms or technologies over a wide range of skill sets
• Positions in larger companies might require specialization rather than generalist strategies

ASSUMPTION: The comparison suggests a broad skill application in a smaller, flexible company focused on strategic growth and brand identity.

📝 Sample Projects

• Developing a multi-platform social media campaign to boost freelancer engagement
• Creating a series of video tutorials or webisodes focused on professional development
• Launching a seasonal content series aligned with industry trends

ASSUMPTION: Sample projects highlight the use of creativity and strategic insight to drive engagement and brand growth initiatives.

❓ Key Questions to Ask During Interview

• What metrics does the company prioritize for content success?
• Can you describe the typical career progression path within the company?
• How does the team handle sudden changes in social media trends?
• What opportunities are there for professional development and mentoring?
• What is the company's vision for social media engagement?

ASSUMPTION: Key questions focus on understanding the company's metrics for success and exploring opportunities for growth and learning within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through an email, including a resume or LinkedIn profile
• Include any social media accounts or references you have managed
• Optionally, provide a short video (max 60 seconds) explaining your fit for the role
• Prepare to discuss past projects and relevant experience in the interview
• Be ready to present a short content strategy or idea

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.