📌 Core Information
🔹 Job Title: Werkstudent Social Media Marketing (m/w/d)
🔹 Company: Fressnapf I Maxi Zoo
🔹 Location: Krefeld, North Rhine-Westphalia, Germany
🔹 Job Type: Part-Time, Intern
🔹 Category: Retail
🔹 Date Posted: 2025-06-17
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Operational management and optimization of Paid Social and Display campaigns
- Creation of advertising materials and collaboration with internal stakeholders
- Analysis and reporting of campaign performance
- Supporting the team in achieving marketing goals
ASSUMPTION: This role is ideal for students seeking practical experience in social media marketing and a dynamic work environment.
📋 Key Responsibilities
✅ Support the team in the operational management and optimization of Paid Social and Display campaigns, e.g., on Meta or Google platforms
✅ Create advertising materials and work closely with internal stakeholders to ensure smooth coordination
✅ Plan, implement, and continuously develop campaigns to achieve marketing goals
✅ Prepare performance reports and dashboards to present results transparently
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work independently.
🎯 Required Qualifications
Education: Pursuing a business-related degree
Experience: Ideally, some experience in Display or Paid Social Marketing
Required Skills:
- Strong analytical and creative skills
- Proficiency in Microsoft Office, especially Excel
- Fluency in German and English
- Basic knowledge of Google Ads or Meta Business Manager
Preferred Skills:
- Experience with marketing tools and platforms
- Knowledge of the pet industry
ASSUMPTION: Candidates should have a strong interest in marketing and be eager to learn and apply new skills.
💰 Compensation & Benefits
Salary Range: €12-15 per hour (based on German internship standards)
Benefits:
- Mobile Working
- Flexible Working Hours
- Independent Task Management
- Open Culture
- Regular Team Events
- Health Offers
- Fitness
- Yoga@work
- Employee Discounts
Working Hours: 20 hours per week, with flexible scheduling
ASSUMPTION: The salary range is estimated based on German internship standards and may vary depending on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically pet supplies and accessories
Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and development
Founded: 1990, with a rich history in the pet industry
Company Description:
- Fressnapf I Maxi Zoo is committed to making pet lovers' lives with their pets easier, better, and happier
- The company offers a wide range of pet food, accessories, and services
- Fressnapf I Maxi Zoo aims to be customer-centric, technology-oriented, and data-driven in its business model
Company Specialties:
- Pet food and accessories retail
- Pet care services
- Online and in-store shopping experiences
Company Website: http://fnx.pet
ASSUMPTION: Fressnapf I Maxi Zoo is a well-established company with a strong focus on innovation and customer satisfaction.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and development within the marketing department
Reporting Structure: This role reports directly to the marketing team and works closely with various internal stakeholders
Work Arrangement: Hybrid, with a mix of on-site and remote work, offering flexibility and a good work-life balance
Growth Opportunities:
- Gain practical experience in social media marketing
- Develop skills in campaign management, optimization, and analysis
- Build a professional network within the pet industry
- Potential full-time employment opportunities after graduation
ASSUMPTION: This role provides an excellent starting point for a career in marketing, with opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Modern, pet-friendly offices with a collaborative and open culture
Office Location(s): Krefeld, North Rhine-Westphalia, Germany
Geographic Context:
- Krefeld is located in the western part of Germany, near the Dutch border
- The city offers a mix of urban and rural environments, with plenty of green spaces and recreational opportunities
- Krefeld has a vibrant cultural scene, with numerous museums, theaters, and festivals
Work Schedule: Flexible, with a focus on results and performance
ASSUMPTION: The work environment is dynamic, collaborative, and supportive of employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Background check and reference verification
Key Assessment Areas:
- Analytical and problem-solving skills
- Creativity and innovation
- Communication and teamwork skills
- Adaptability and willingness to learn
Application Tips:
- Highlight relevant coursework and projects from your degree program
- Demonstrate your passion for marketing and the pet industry
- Showcase your strong analytical and creative skills through examples
- Tailor your resume and cover letter to emphasize your fit for the role and company
ATS Keywords: Social Media Marketing, Paid Social, Display Campaigns, Google Ads, Meta Business Manager, Microsoft Office, Excel, German, English
ASSUMPTION: The application process is competitive, and candidates should emphasize their unique qualifications and fit for the role.
🛠️ Tools & Technologies
- Google Ads
- Meta Business Manager
- Microsoft Office (Excel, PowerPoint, Word)
- Campaign management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)
ASSUMPTION: Familiarity with these tools is not required but would be an asset for successful candidates.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Responsibility and sustainability
Work Style:
- Dynamic and fast-paced
- Results-driven and performance-focused
- Collaborative and supportive
- Pet-friendly and family-oriented
Self-Assessment Questions:
- Do you share Fressnapf I Maxi Zoo's commitment to making pet lovers' lives easier, better, and happier?
- Are you comfortable working in a dynamic, collaborative, and sometimes fast-paced environment?
- Do you have strong analytical and creative skills, and are you eager to apply them in a marketing role?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and enjoyable work experience.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Keeping up with the latest trends and best practices in social media marketing
- Balancing work and academic responsibilities
- Adapting to a dynamic and sometimes fast-paced work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow.
📈 Similar Roles Comparison
- This role is similar to other social media marketing internships but offers a unique focus on the pet industry
- Compared to other entry-level marketing roles, this position offers a greater emphasis on campaign management and optimization
- Career progression may include roles such as Marketing Coordinator, Marketing Specialist, or Marketing Manager
ASSUMPTION: Candidates should research similar roles and the pet industry to better understand the unique aspects of this position.
📝 Sample Projects
- Developing and implementing a social media campaign to promote a new pet food line
- Analyzing campaign performance data to optimize results and maximize ROI
- Creating engaging content and visuals for social media platforms to increase brand awareness
ASSUMPTION: These projects are examples of the types of tasks and responsibilities candidates can expect in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role support the overall marketing strategy and goals of the company?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company's approach to sustainability and responsibility in the pet industry?
ASSUMPTION: These questions can help candidates better understand the role, the company, and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your work, such as marketing projects or campaigns, to demonstrate your abilities
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
