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Werkstudent Social Media Marketing (m/w/d)

Fressnapf I Maxi Zoo
Full-time
On-site
Krefeld, North Rhine-Westphalia, Germany
πŸ“± Social Media Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Werkstudent Social Media Marketing (m/w/d)

πŸ”Ή Company: Fressnapf I Maxi Zoo

πŸ”Ή Location: Krefeld, North Rhine-Westphalia, Germany

πŸ”Ή Job Type: Part-Time, Intern

πŸ”Ή Category: Retail

πŸ”Ή Date Posted: 2025-06-17

πŸ”Ή Experience Level: Entry Level (0-2 years)

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Operational management and optimization of Paid Social and Display campaigns
  • Creation of advertising materials and collaboration with internal stakeholders
  • Analysis and reporting of campaign performance
  • Supporting the team in achieving marketing goals

ASSUMPTION: This role is ideal for students seeking practical experience in social media marketing and a dynamic work environment.

πŸ“‹ Key Responsibilities

βœ… Support the team in the operational management and optimization of Paid Social and Display campaigns, e.g., on Meta or Google platforms

βœ… Create advertising materials and work closely with internal stakeholders to ensure smooth coordination

βœ… Plan, implement, and continuously develop campaigns to achieve marketing goals

βœ… Prepare performance reports and dashboards to present results transparently

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work independently.

🎯 Required Qualifications

Education: Pursuing a business-related degree

Experience: Ideally, some experience in Display or Paid Social Marketing

Required Skills:

  • Strong analytical and creative skills
  • Proficiency in Microsoft Office, especially Excel
  • Fluency in German and English
  • Basic knowledge of Google Ads or Meta Business Manager

Preferred Skills:

  • Experience with marketing tools and platforms
  • Knowledge of the pet industry

ASSUMPTION: Candidates should have a strong interest in marketing and be eager to learn and apply new skills.

πŸ’° Compensation & Benefits

Salary Range: €12-15 per hour (based on German internship standards)

Benefits:

  • Mobile Working
  • Flexible Working Hours
  • Independent Task Management
  • Open Culture
  • Regular Team Events
  • Health Offers
  • Fitness
  • Yoga@work
  • Employee Discounts

Working Hours: 20 hours per week, with flexible scheduling

ASSUMPTION: The salary range is estimated based on German internship standards and may vary depending on experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail, specifically pet supplies and accessories

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and development

Founded: 1990, with a rich history in the pet industry

Company Description:

  • Fressnapf I Maxi Zoo is committed to making pet lovers' lives with their pets easier, better, and happier
  • The company offers a wide range of pet food, accessories, and services
  • Fressnapf I Maxi Zoo aims to be customer-centric, technology-oriented, and data-driven in its business model

Company Specialties:

  • Pet food and accessories retail
  • Pet care services
  • Online and in-store shopping experiences

Company Website: http://fnx.pet

ASSUMPTION: Fressnapf I Maxi Zoo is a well-established company with a strong focus on innovation and customer satisfaction.

πŸ“Š Role Analysis

Career Level: Entry-level, with opportunities for growth and development within the marketing department

Reporting Structure: This role reports directly to the marketing team and works closely with various internal stakeholders

Work Arrangement: Hybrid, with a mix of on-site and remote work, offering flexibility and a good work-life balance

Growth Opportunities:

  • Gain practical experience in social media marketing
  • Develop skills in campaign management, optimization, and analysis
  • Build a professional network within the pet industry
  • Potential full-time employment opportunities after graduation

ASSUMPTION: This role provides an excellent starting point for a career in marketing, with opportunities for growth and development.

🌍 Location & Work Environment

Office Type: Modern, pet-friendly offices with a collaborative and open culture

Office Location(s): Krefeld, North Rhine-Westphalia, Germany

Geographic Context:

  • Krefeld is located in the western part of Germany, near the Dutch border
  • The city offers a mix of urban and rural environments, with plenty of green spaces and recreational opportunities
  • Krefeld has a vibrant cultural scene, with numerous museums, theaters, and festivals

Work Schedule: Flexible, with a focus on results and performance

ASSUMPTION: The work environment is dynamic, collaborative, and supportive of employee growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and team members
  • Background check and reference verification

Key Assessment Areas:

  • Analytical and problem-solving skills
  • Creativity and innovation
  • Communication and teamwork skills
  • Adaptability and willingness to learn

Application Tips:

  • Highlight relevant coursework and projects from your degree program
  • Demonstrate your passion for marketing and the pet industry
  • Showcase your strong analytical and creative skills through examples
  • Tailor your resume and cover letter to emphasize your fit for the role and company

ATS Keywords: Social Media Marketing, Paid Social, Display Campaigns, Google Ads, Meta Business Manager, Microsoft Office, Excel, German, English

ASSUMPTION: The application process is competitive, and candidates should emphasize their unique qualifications and fit for the role.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Meta Business Manager
  • Microsoft Office (Excel, PowerPoint, Word)
  • Campaign management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)

ASSUMPTION: Familiarity with these tools is not required but would be an asset for successful candidates.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Innovation and continuous improvement
  • Collaboration and teamwork
  • Responsibility and sustainability

Work Style:

  • Dynamic and fast-paced
  • Results-driven and performance-focused
  • Collaborative and supportive
  • Pet-friendly and family-oriented

Self-Assessment Questions:

  • Do you share Fressnapf I Maxi Zoo's commitment to making pet lovers' lives easier, better, and happier?
  • Are you comfortable working in a dynamic, collaborative, and sometimes fast-paced environment?
  • Do you have strong analytical and creative skills, and are you eager to apply them in a marketing role?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and enjoyable work experience.

⚠️ Potential Challenges

  • Managing multiple campaigns and priorities simultaneously
  • Keeping up with the latest trends and best practices in social media marketing
  • Balancing work and academic responsibilities
  • Adapting to a dynamic and sometimes fast-paced work environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other social media marketing internships but offers a unique focus on the pet industry
  • Compared to other entry-level marketing roles, this position offers a greater emphasis on campaign management and optimization
  • Career progression may include roles such as Marketing Coordinator, Marketing Specialist, or Marketing Manager

ASSUMPTION: Candidates should research similar roles and the pet industry to better understand the unique aspects of this position.

πŸ“ Sample Projects

  • Developing and implementing a social media campaign to promote a new pet food line
  • Analyzing campaign performance data to optimize results and maximize ROI
  • Creating engaging content and visuals for social media platforms to increase brand awareness

ASSUMPTION: These projects are examples of the types of tasks and responsibilities candidates can expect in this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30 days?
  • How does this role support the overall marketing strategy and goals of the company?
  • What opportunities are there for professional development and growth within the marketing department?
  • How does the company support work-life balance for its employees?
  • What is the company's approach to sustainability and responsibility in the pet industry?

ASSUMPTION: These questions can help candidates better understand the role, the company, and its culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences
  • Prepare examples of your work, such as marketing projects or campaigns, to demonstrate your abilities
  • Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.