📌 Core Information
🔹 Job Title: Werkstudent (w/m/d) - Marketing Automation
🔹 Company: IONOS DE
🔹 Location: Berlin, Karlsruhe
🔹 Job Type: Part-Time (Werkstudent)
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Supporting the team in daily operations and assisting in the conception and creation of emails using the email tool.
- Creating and editing forms and workflows in HubSpot CRM.
- Creating marketing texts and graphics for social media ads in both German and English.
- Working in an international environment with a focus on marketing automation and online marketing.
ASSUMPTION: This role is ideal for students looking to gain practical experience in marketing automation and online marketing while studying.
📋 Key Responsibilities
✅ Supporting the team in daily operations and assisting in the conception and creation of emails using the email tool.
✅ Creating and editing forms and workflows in HubSpot CRM.
✅ Creating marketing texts and graphics for social media ads in both German and English.
✅ Working in an international environment with a focus on marketing automation and online marketing.
ASSUMPTION: The role may involve working with various teams and tools, requiring strong communication and organizational skills.
🎯 Required Qualifications
Education: Pursuing a degree in Digital or Online Marketing, Business or Media Informatics, or a similar field.
Experience: Ideally, some practical experience in online marketing or marketing automation.
Required Skills:
- Strong English skills (written and spoken), with German being a plus.
- Good knowledge of Google Workspace and web technologies.
- Interest in marketing, hosting, and technical topics in general.
- Engagement, teamwork, initiative, and organizational talent.
Preferred Skills:
- Previous experience with HubSpot CRM or similar tools.
- Familiarity with marketing automation processes.
ASSUMPTION: Applicants should have strong communication skills and be comfortable working in a team environment.
💰 Compensation & Benefits
Salary Range: As a Werkstudent, the salary is typically around €10-12 per hour, with the exact amount depending on the specific location and company policy. This is an estimate based on industry standards for Werkstudent positions in Germany.
Benefits:
- Hybrid working model with home office options.
- Flexible working hours through trust-based working time.
- Subsidized canteen and various free beverages at some locations.
- Modern office spaces with excellent public transportation access.
- Employee discounts for various activities and products.
- Company events such as summer and winter parties, as well as workshops.
- Numerous training and development opportunities.
- Various health offers, such as sports and health courses.
Working Hours: Up to 20 hours per week, with the exact schedule to be determined based on the student's availability and the team's needs.
ASSUMPTION: The salary range provided is an estimate and may vary based on the specific location and company policy. Benefits may also vary depending on the location and specific office.
📌 Applicant Insights
🔍 Company Context
Industry: IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB), offering a wide range of services including web presence, productivity, and cloud solutions.
Company Size: IONOS has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: IONOS was founded in 1988 and has since grown to become a global leader in its industry.
Company Description:
- IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB).
- The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide.
- With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools.
Company Specialties:
- Applications
- Websites
- Webhosting
- Online Marketing
- Cloud Computing
- Homepage
- Hosting
- IaaS
- and Servers
Company Website: http://ionos.ly/w4g
ASSUMPTION: IONOS values diversity and welcomes all applicants, regardless of their background or personal characteristics.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for students looking to gain practical experience in marketing automation and online marketing.
Reporting Structure: The Werkstudent will report directly to the Marketing Automation team and work closely with various teams within the company.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The exact work arrangement will be determined based on the student's availability and the team's needs.
Growth Opportunities:
- Gain practical experience in marketing automation and online marketing.
- Develop strong communication and organizational skills by working with various teams.
- Potential full-time employment opportunities after graduation, depending on performance and company needs.
ASSUMPTION: The Werkstudent role offers a unique opportunity to gain valuable experience in a dynamic and international environment, with the potential for long-term growth within the company.
🌍 Location & Work Environment
Office Type: IONOS offers modern office spaces with excellent public transportation access.
Office Location(s): Berlin and Karlsruhe
Geographic Context:
- Berlin is the capital and largest city of Germany, known for its vibrant culture, nightlife, and historical landmarks.
- Karlsruhe is a city in the southwest of Germany, known for its unique fan-shaped layout and rich cultural heritage.
Work Schedule: Up to 20 hours per week, with the exact schedule to be determined based on the student's availability and the team's needs.
ASSUMPTION: The work environment at IONOS is dynamic and international, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the IONOS careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- On-site or virtual interview with the hiring manager and team members to discuss the role and company culture.
- Background check and onboarding for successful candidates.
Key Assessment Areas:
- Communication skills and ability to work effectively in a team.
- Technical skills and familiarity with relevant tools (e.g., HubSpot CRM, Google Workspace).
- Cultural fit and alignment with IONOS values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your enthusiasm for marketing, hosting, and technical topics in your application materials.
- Be prepared to discuss your availability and preferred work arrangement during the interview process.
ATS Keywords: Marketing Automation, Online Marketing, Social Media, CRM, Email Marketing, Google Workspace, Web Technologies, Analytical Thinking, Teamwork, Initiative, Organization
ASSUMPTION: The application process at IONOS is designed to assess the candidate's skills, cultural fit, and alignment with the company's values.
🛠️ Tools & Technologies
- HubSpot CRM
- Google Workspace
- Web technologies (HTML, CSS, JavaScript)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for successful applicants.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Collaboration
- Responsibility
- Openness
Work Style:
- Dynamic and international work environment
- Focus on collaboration and teamwork
- Flexible and adaptable to changing priorities
Self-Assessment Questions:
- Do you have strong communication skills and the ability to work effectively in a team?
- Are you comfortable working in a dynamic and international environment?
- Do you have a genuine interest in marketing, hosting, and technical topics?
ASSUMPTION: Successful candidates will demonstrate strong communication skills, cultural fit, and a genuine interest in the role and company values.
⚠️ Potential Challenges
- Balancing the demands of a Werkstudent role with academic responsibilities.
- Adapting to a dynamic and international work environment.
- Working with various teams and tools, requiring strong communication and organizational skills.
- Potential language barriers, as the role requires strong English skills and may involve working with international teams.
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is similar to other Werkstudent positions in marketing automation and online marketing, but may offer more international exposure and opportunities for growth within a larger organization.
- Compared to other roles in the industry, this position may offer a more comprehensive range of responsibilities and opportunities for learning and development.
- Career paths within IONOS may include progression to full-time marketing automation or online marketing roles, depending on performance and company needs.
ASSUMPTION: The specific responsibilities and career paths for this role may vary depending on the location and specific office.
📝 Sample Projects
- Creating and optimizing email campaigns using HubSpot CRM.
- Developing social media advertising strategies for various platforms (e.g., Facebook, LinkedIn, Instagram).
- Assisting in the creation and maintenance of marketing automation workflows and processes.
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with the role, but may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- What are the main priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for Werkstudent employees?
- What is the typical career path for someone in this role, and what opportunities are there for progression within the company?
ASSUMPTION: These questions are intended to provide a better understanding of the role, the company culture, and the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the IONOS careers portal.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for the interview process by researching the company and role, and practicing common interview questions and answers.
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications.
- If selected for the role, complete the onboarding process and begin your Werkstudent position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
