📌 Core Information
🔹 Job Title: Werkstudent (w/m/d) Social Media und Online-Marketing eines Marktplatzes
🔹 Company: Siemens Mobility
🔹 Location: Erlangen, Bayern, Germany
🔹 Job Type: Part-Time (20 hours/week)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting the MoBase team in enhancing communication to increase awareness and user engagement on the eBusiness platform.
- Managing the social media presence on LinkedIn, from planning and ideation to final posting and reporting.
- Creating engaging online marketing content for various channels, such as social media, newsletters, and the website.
- Producing and editing content, including texts, images, and videos, showcasing creativity.
- Assisting the team in diverse tasks and learning about different functional areas in eCommerce.
ASSUMPTION: This role is ideal for a student studying communication, marketing, or a related field, looking to gain practical experience in social media marketing and online communication.
📋 Key Responsibilities
✅ Supporting the MoBase team in enhancing communication to increase awareness and user engagement on the eBusiness platform.
✅ Managing the social media presence on LinkedIn, from planning and ideation to final posting and reporting.
✅ Creating engaging online marketing content for various channels, such as social media, newsletters, and the website.
✅ Producing and editing content, including texts, images, and videos, showcasing creativity.
✅ Assisting the team in diverse tasks and learning about different functional areas in eCommerce.
ASSUMPTION: The role may involve occasional weekend work or flexible hours to accommodate team meetings or project deadlines.
🎯 Required Qualifications
Education: Currently studying communication, marketing, or a related field with at least 3 semesters completed.
Experience: No professional experience required, but relevant internships or projects are a plus.
Required Skills:
- Proficient in MS Office and ideally experienced with Canva.
- Firsthand experience in social media marketing, preferably in the B2B sector.
- Strong creative writing skills with excellent German and English language proficiency.
- Proactive and independent working style.
Preferred Skills:
- Experience with content management systems (CMS).
- Knowledge of SEO best practices.
- Familiarity with social media analytics tools.
ASSUMPTION: Applicants should be comfortable working in a dynamic, fast-paced environment and able to manage multiple projects simultaneously.
💰 Compensation & Benefits
Salary Range: €15.17 per hour (starting) and €19.36 per hour (after 7 months)
Benefits:
- Inclusion & Diversity: Siemens Mobility fosters an inclusive environment where everyone feels valued and respected.
- Purpose: Contribute to the future of mobility and sustainability by working on innovative transport solutions.
- Mobile Working: Enjoy the flexibility of hybrid work arrangements, combining on-site and remote work.
- Attractive Conditions: Benefit from competitive compensation and various perks.
Working Hours: 20 hours per week, with the possibility of occasional weekend work or flexible hours.
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Germany. Actual compensation may vary based on individual performance and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Siemens Mobility is a leading provider of mobility solutions, focusing on rail vehicles, automation, and electrification, as well as turnkey systems and services.
Company Size: Siemens Mobility is a large corporation with a global presence, employing over 39,800 people worldwide. As a Werkstudent, you will gain insights into the inner workings of a large organization and have the opportunity to work with experienced professionals.
Founded: Siemens Mobility was founded in 1847 as a part of Siemens AG and has since grown into a standalone company in 2017.
Company Description:
- Siemens Mobility is committed to driving innovation in the mobility sector, focusing on sustainability, digitalization, and intelligent infrastructure.
- The company aims to make mobility more efficient, sustainable, and comfortable, contributing to a greener future.
- Siemens Mobility offers a wide range of products and services, catering to various customer needs and market demands.
Company Specialties:
- Rail vehicles and infrastructure
- Automation and electrification solutions
- Turnkey systems and services
- Digitalization and data analytics
Company Website: Siemens Careers
ASSUMPTION: Working at Siemens Mobility offers opportunities for professional growth and development, as well as the chance to contribute to cutting-edge projects in the mobility sector.
📊 Role Analysis
Career Level: Entry-level position with opportunities for growth and learning within the marketing department.
Reporting Structure: The Werkstudent will report directly to the MoBase team and work closely with various functional areas within eCommerce.
Work Arrangement: Hybrid work arrangement, combining on-site work at the Erlangen office with remote work options.
Growth Opportunities:
- Gaining practical experience in social media marketing and online communication.
- Learning about different functional areas in eCommerce and expanding professional networks.
- Potential full-time employment opportunities after graduation, depending on performance and business needs.
ASSUMPTION: This role is an excellent starting point for a career in marketing, offering a unique opportunity to work for a global leader in the mobility industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): Erlangen, Bayern, Germany
Geographic Context:
- Erlangen is a mid-sized city in the German state of Bavaria, located near Nuremberg.
- The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous recreational opportunities.
- Erlangen is well-connected by public transportation, making it easy to commute from nearby cities or suburbs.
Work Schedule: Flexible work hours, with the possibility of occasional weekend work or adjusted schedules to accommodate team meetings or project deadlines.
ASSUMPTION: The work environment at Siemens Mobility is dynamic, innovative, and collaborative, fostering open communication and continuous learning.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Siemens careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- On-site or virtual interview with the hiring manager and team members to discuss the role, responsibilities, and expectations.
- Background check and onboarding process for successful candidates.
Key Assessment Areas:
- Communication skills and language proficiency (German and English).
- Creativity and problem-solving abilities.
- Adaptability and willingness to learn.
- Alignment with Siemens Mobility's values and company culture.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Demonstrate your understanding of social media marketing and online communication strategies.
- Showcase your creativity by including examples of your work, such as social media campaigns or blog posts.
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company.
ATS Keywords: Social Media Marketing, Online Communication, Content Creation, Marketing, B2B, German, English, MS Office, Canva
ASSUMPTION: The application process at Siemens Mobility is designed to assess candidates' skills, experiences, and cultural fit, ensuring a good match for both parties.
🛠️ Tools & Technologies
- MS Office (Word, Excel, PowerPoint)
- Canva (for graphic design)
- Social media platforms (LinkedIn, Twitter, Facebook, Instagram)
- Content management systems (CMS)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Werkstudent will be expected to learn and utilize various tools and technologies to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Siemens Mobility fosters a culture of continuous improvement and innovation.
- Responsibility: The company takes responsibility for its actions and their impact on society and the environment.
- Excellence: Siemens Mobility strives for excellence in all aspects of its business, from product quality to customer service.
Work Style:
- Collaborative: The Werkstudent will work closely with the MoBase team and other functional areas within eCommerce.
- Dynamic: The work environment is fast-paced and ever-changing, requiring adaptability and flexibility.
- Customer-focused: Siemens Mobility prioritizes customer needs and strives to deliver exceptional value.
Self-Assessment Questions:
- Do you align with Siemens Mobility's values and company culture?
- Are you comfortable working in a dynamic, collaborative environment?
- Can you demonstrate strong communication skills and language proficiency in German and English?
ASSUMPTION: Successful candidates will possess strong communication skills, creativity, and a customer-focused mindset, aligning with Siemens Mobility's values and company culture.
⚠️ Potential Challenges
- The role may require occasional weekend work or flexible hours to accommodate team meetings or project deadlines.
- Working in a large corporation may present bureaucracy and slower decision-making processes compared to smaller organizations.
- The role may involve managing multiple projects simultaneously, requiring strong organizational skills and time management.
- Applicants should be comfortable working in a fast-paced, ever-changing environment and adapt quickly to new tools and technologies.
ASSUMPTION: These challenges can be overcome by effective communication, proactive problem-solving, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Compared to other social media marketing roles, this position offers the unique opportunity to work for a global leader in the mobility industry and gain insights into various functional areas within eCommerce.
- In the broader context of the German job market, this role provides competitive compensation and benefits, as well as opportunities for professional growth and development.
- Career-wise, this role can serve as a stepping stone into a full-time marketing position within Siemens Mobility or another organization, depending on individual performance and business needs.
ASSUMPTION: This role offers a unique combination of industry exposure, professional development, and competitive compensation, making it an attractive opportunity for entry-level marketing professionals.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product or service offering on the MoBase platform.
- Creating engaging content for the MoBase website and newsletters, showcasing Siemens Mobility's innovative solutions and thought leadership in the mobility sector.
- Analyzing social media performance metrics and providing data-driven recommendations to optimize future campaigns and content strategies.
ASSUMPTION: These sample projects demonstrate the Werkstudent's ability to manage multiple projects simultaneously, work collaboratively with the MoBase team, and deliver high-quality results.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for MoBase and Siemens Mobility?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does Siemens Mobility support work-life balance for its employees, particularly for Werkstudenten?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, as well as your commitment to ensuring a good fit for both parties.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Siemens Careers portal.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role, emphasizing your creativity, communication skills, and social media marketing expertise.
- Prepare for the interview by researching Siemens Mobility, the MoBase platform, and the broader mobility industry, as well as practicing common interview questions and your responses.
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role.
- If selected, complete the onboarding process and background check, and be prepared to start your Werkstudent position as soon as possible.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
