West Coast Marketing Manager

📌 Core Information

🔹 Job Title: West Coast Marketing Manager

🔹 Company: Vesta Home

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Hybrid (3 days on-site, 2 days remote)

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing campaigns to grow Vesta's client collaborations and design presence on the West Coast
• Building and managing strategic partnerships with real estate and design-related businesses
• Coordinating events and program logistics to increase brand awareness and drive lead generation
• Creating marketing content and materials to capture the design stories of Vesta's work in California markets
• Serving as Marketing's eyes and ears for Vesta Home projects with press potential or worthwhile collaborations

ASSUMPTION: This role requires a blend of marketing, partnership, and event management skills, with a strong focus on local market expertise and collaboration with cross-functional teams.

📋 Key Responsibilities

✅ Cultivate West Coast partnership marketing strategy by working with cross-functional teams to create, implement, and report on co-marketing initiatives with partners in real estate and design-related businesses

✅ Identify and evaluate local design opportunities by collaborating with the Marketing team and Sales market leaders to execute local partnership programs, build brand awareness, increase client engagement, and drive lead generation

✅ Create marketing content and materials to capture the design stories of Vesta's work in California markets, supporting Sales efforts and ensuring materials reflect brand guidelines

✅ Coordinate event and program logistics for select VIP events, trade shows, swag bag delivery, and other marketing initiatives

✅ Monitor and evaluate partnership and event performance via lead data, conversions, and attendee feedback, adjusting strategies to maximize ROI

ASSUMPTION: Success in this role will be measured by developing and successfully executing partnerships and events marketing approach to produce leads and interest in Vesta, creating a steady flow of intel and compelling reporting from the best of the West Coast projects, and building relationships and alliances that contribute to business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of marketing, partnership, and/or event/experiential experience

Required Skills:

• Expertise in developing, executing, and analyzing the ROI of local marketing campaigns, content creation, and planning/budget management for events
• Strong organizational skills and the ability to manage multiple projects and deadlines in a fast-paced environment
• Excellent communication and writing skills, with a "nose for news" and an eye for storytelling for a luxury brand
• Strong attention to detail and problem-solving skills, with a resourceful figure-it-out mentality
• Proficiency in Powerpoint, Klaviyo, Shopify, Adobe Creative Suite, and Canva

Preferred Skills:

• Knowledge of home design or real estate
• Experience working with luxury brands

ASSUMPTION: While not explicitly stated, a background in marketing, partnerships, or events with a focus on local market expertise and collaboration is essential for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the Los Angeles area)

Benefits:

• Health, dental, and vision insurance coverage
• 401k administration
• Opportunities for career growth within a high-growth industry

Working Hours: Full-time, with a hybrid schedule of 3 days on-site and 2 days remote

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the Los Angeles area. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Design Services, specifically luxury interior design, staging, and furniture

Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for collaboration and growth

Founded: 2017, with a history of working with high-profile clients and premier properties

Company Description:

• Vesta Home is a luxury interior design, staging, and furniture studio that combines exceptional design with proprietary technology and logistics expertise
• The company offers full-service offerings, including interior design, luxury staging, elevated furniture rentals, and custom furniture production
• Vesta Home partners with top realtors, developers, the design trade, and celebrity clients to create thoughtful, stunning interiors for residential, commercial, and hospitality projects

Company Specialties:

• Home Staging
• Real Estate
• Interior Design
• Custom Furniture

Company Website: vestahome.com

ASSUMPTION: Vesta Home's focus on luxury design and high-profile clients sets it apart in the design services industry, offering applicants a unique opportunity to work on prestigious projects.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and career advancement within the company

Reporting Structure: The West Coast Marketing Manager reports directly to the VP Marketing and collaborates with cross-functional teams, including Sales and Design

Work Arrangement: Hybrid, with 3 days on-site and 2 days remote, allowing for flexibility and a balance between collaboration and independent work

Growth Opportunities:

• Expanding the West Coast marketing strategy to new markets and regions
• Developing and implementing innovative marketing campaigns to drive business growth
• Building and managing a team of marketing professionals to support the company's expansion

ASSUMPTION: This role offers significant growth potential, as Vesta Home continues to expand its services and enter new markets.

🌍 Location & Work Environment

Office Type: Hybrid, with a focus on collaboration and in-person meetings for 3 days per week

Office Location(s): 8905 Rex Rd, Pico Rivera, California 90660, US

Geographic Context:

• Los Angeles, California, United States
• Diverse and vibrant cultural scene, with numerous design events and opportunities for networking
• Home to numerous luxury real estate properties and high-end design clients

Work Schedule: Full-time, with a hybrid schedule of 3 days on-site and 2 days remote

ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and independent work, while the Los Angeles location provides ample opportunities for networking and exposure to luxury design trends.

💼 Interview & Application Insights

Typical Process:

• Resume screening and phone/ video interview
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the VP Marketing or another senior leader

Key Assessment Areas:

• Marketing and partnership development skills
• Event coordination and project management abilities
• Communication and writing skills
• Attention to detail and problem-solving skills
• Cultural fit and alignment with Vesta Home's core values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing, partnership, and event management experience, as well as any relevant industry knowledge or luxury brand experience
• Prepare examples of successful marketing campaigns, partnerships, or events you've managed, focusing on their impact and ROI
• Demonstrate your understanding of Vesta Home's business model and the luxury design industry by asking insightful questions during the interview

ATS Keywords: Marketing, Partnership Development, Event Coordination, Project Management, Content Creation, Communication, Collaboration, Analytical Skills, Attention to Detail, Problem Solving, Storytelling, Design Trends Knowledge, Real Estate Knowledge, Adobe Creative Suite, Powerpoint, Klaviyo, Shopify

ASSUMPTION: Applicants should focus on demonstrating their marketing, partnership, and event management skills, as well as their understanding of the luxury design industry and Vesta Home's business model.

🛠️ Tools & Technologies

• Powerpoint
• Klaviyo
• Shopify
• Adobe Creative Suite
• Canva

ASSUMPTION: Proficiency in these tools is essential for creating marketing materials, managing events, and analyzing campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Get it done! We have a bias toward action, balancing grit with smart work to accomplish our goals
• Design excellence: We believe exceptional design is a function of continuous improvement
• Execute in partnership, and with pride: We rise by lifting others and are most successful when our clients and colleagues are successful as well
• Invest in growth: We approach business with an entrepreneurial spirit, focusing on profitable growth
• Own the Outcome: We develop the most talented people, empowering them to offer a world-class experience to our clients

Work Style:

• Collaborative and cross-functional, with a focus on teamwork and communication
• Fast-paced and dynamic, with a focus on continuous improvement and innovation
• Results-driven, with a focus on achieving measurable outcomes and maximizing ROI

Self-Assessment Questions:

• Do I have a proven track record of developing and executing successful marketing campaigns, partnerships, and events?
• Am I comfortable working in a fast-paced, collaborative environment and managing multiple projects and deadlines?
• Do I have a strong attention to detail and a resourceful figure-it-out mentality?
• Am I passionate about luxury design and eager to work with high-profile clients and properties?

ASSUMPTION: Applicants should assess their fit with Vesta Home's core values and work style, focusing on their marketing, partnership, and event management skills, as well as their ability to thrive in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Building and maintaining relationships with key stakeholders, including partners, clients, and team members
• Adapting to a hybrid work arrangement, balancing collaboration and independent work
• Keeping up with luxury design trends and the competitive landscape in the Los Angeles area

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, excellent communication, and a resourceful figure-it-out mentality.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on the West Coast, requiring local market expertise and a deep understanding of the luxury design trends and competitive landscape in the Los Angeles and San Francisco areas
• While other marketing roles may involve partnership development or event coordination, this role requires a blend of these skills, with a strong focus on local market expertise and collaboration with cross-functional teams
• Career progression in this role may involve expanding the West Coast marketing strategy to new markets and regions, or taking on a leadership role within the Marketing department

ASSUMPTION: Applicants should consider the unique aspects of this role, focusing on their local market expertise and ability to thrive in a fast-paced, collaborative environment.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new furniture rental service in the Los Angeles area, including creating marketing materials, coordinating events, and analyzing campaign performance
• Building and managing a strategic partnership with a luxury real estate developer to showcase Vesta Home's design capabilities and drive lead generation for both organizations
• Coordinating a VIP event for high-end clients and industry professionals, including managing event logistics, creating marketing materials, and evaluating event success

ASSUMPTION: These sample projects demonstrate the blend of marketing, partnership, and event management skills required for this role, as well as the focus on local market expertise and collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns and events that the West Coast Marketing Manager will be responsible for, and how success will be measured?
• How does the West Coast Marketing Manager collaborate with the Sales and Design teams to drive business growth and increase brand awareness?
• What opportunities exist for growth and career advancement within the Marketing department and the company as a whole?
• How does Vesta Home support work-life balance for its employees, particularly in a hybrid work arrangement?
• Can you provide examples of successful marketing campaigns or partnerships that Vesta Home has executed in the past, and what made them successful?

ASSUMPTION: Applicants should focus on understanding the role's responsibilities, the company's marketing strategy, and the opportunities for growth and career advancement within the Marketing department and the company as a whole.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and cover letter through the Workable application portal
• Tailor your resume and cover letter to highlight your marketing, partnership, and event management experience, as well as any relevant industry knowledge or luxury brand experience
• Prepare examples of successful marketing campaigns, partnerships, or events you've managed, focusing on their impact and ROI
• Demonstrate your understanding of Vesta Home's business model and the luxury design industry by asking insightful questions during the interview
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.