Wholesale Commercial Marketing Senior Lead

📌 Core Information

🔹 Job Title: Wholesale Commercial Marketing Senior Lead

🔹 Company: Whoop

🔹 Location: Boston, MA

🔹 Job Type: On-site

🔹 Category: Wellness and Fitness Services

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Boston, MA)

🚀 Job Overview

Key aspects of this role include:

• Driving growth across WHOOP’s wholesale business through strategic planning and analysis
• Collaborating cross-functionally with Finance, Operations, Analytics, and Marketing teams
• Optimizing advertising spend and integrating wholesale performance into marketing strategies
• Leveraging data and AI tools to make informed decisions and drive business growth
• Contributing to WHOOP’s mission to unlock human performance and healthspan

ASSUMPTION: This role requires a high level of analytical and strategic thinking, with a strong focus on data interpretation and translation. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and collaborating with multiple stakeholders.

📋 Key Responsibilities

✅ Build and maintain monthly retailer-level sales forecasts in partnership with Finance

✅ Own reporting of weekly trading performance by region and retailer

✅ Inform financial outlooks and shape the business narrative for internal and external stakeholders

✅ Collaborate with Marketing to allocate and optimize advertising spend across wholesale campaigns

✅ Draft business cases and pitch decks for new growth initiatives

✅ Lead the analytics roadmap, partnering with the Analytics team to optimize and automate reporting

✅ Integrate Wholesale performance into Marketing Mix Modeling (MMM)

✅ Align with DTC on omnichannel promotional strategies to maximize sell-through efficiently

✅ Conduct margin analyses to support new product launches and retailers

✅ Partner with Finance on quarterly LTV/CAC modeling to assess efficiency and guide resource allocation

✅ Monitor Wholesale OKRs/KPIs, surface performance gaps, and recommend corrective actions

✅ Liaise with Operations to ensure alignment on SLA performance and S&OP milestones

ASSUMPTION: This role requires a strong attention to detail and the ability to manage multiple projects simultaneously. The ideal candidate will be proactive, organized, and able to prioritize effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Finance, Marketing, or a related field (MBA preferred)

Experience: 7+ years of experience in finance, strategy, analytics, or a commercial function

Required Skills:

• Proven ability to interpret complex data and translate it into actionable insights
• Experience managing cross-functional projects and aligning multiple stakeholders
• Entrepreneurial mindset with strong ownership and initiative
• High proficiency in Excel/Google Sheets; familiarity with Sigma, Tableau, or SQL a plus
• Enthusiasm for integrating AI tools into workflows to drive smarter, faster decision-making
• Passion for health, fitness, and performance

Preferred Skills:

• Experience in the wellness and fitness industry
• Familiarity with WHOOP products and services

ASSUMPTION: Candidates with experience in the wellness and fitness industry may have a deeper understanding of the market and customer base, making them a strong fit for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Lead role in the Wellness and Fitness Services industry in Boston, MA)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and holiday policy
• Employee discounts on WHOOP products
• Fitness and wellness reimbursement

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services. WHOOP operates in a competitive market, focusing on wearable technology and performance tracking.

Company Size: 501-1,000 employees. WHOOP is a mid-sized company with a dynamic and fast-paced work environment.

Founded: 2012. WHOOP has been in operation for over a decade, with a strong focus on innovation and growth.

Company Description:

• WHOOP is a wearable technology company that specializes in tracking human performance and healthspan
• The company offers a 24/7 wearable coach designed to help users improve their health, fitness, and longevity
• WHOOP is committed to unlocking human performance and healthspan through data-driven insights and personalized recommendations

Company Specialties:

• Wearable technology
• Performance tracking
• Health and wellness programs
• Data analytics and insights

Company Website: http://www.whoop.com

ASSUMPTION: WHOOP's focus on data and analytics makes it an attractive option for candidates with strong analytical and strategic skills.

📊 Role Analysis

Career Level: Senior Lead. This role is a senior-level position with significant responsibility and influence within the organization.

Reporting Structure: The Wholesale Commercial Marketing Senior Lead will report directly to the VP of Wholesale Marketing and work closely with cross-functional teams, including Finance, Operations, Analytics, and Marketing.

Work Arrangement: On-site (Boston, MA) with flexibility for remote work as needed. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.

Growth Opportunities:

• Advancement to a Director or VP role within the Wholesale Marketing team
• Expansion into other areas of the business, such as Product, Operations, or Analytics
• Opportunities to work on special projects and initiatives that drive company-wide growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business and advance their career within the organization.

🌍 Location & Work Environment

Office Type: WHOOP's Boston office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 1325 Boylston St, #401, Boston, MA 02215, US

Geographic Context:

• Boston, MA is a vibrant, multicultural city with a strong focus on technology, healthcare, and education
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
• Boston is home to several major universities and research institutions, providing a talent pool for WHOOP to draw from

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed. The work schedule may vary depending on the candidate's role and responsibilities.

ASSUMPTION: WHOOP's Boston office is an ideal location for candidates who enjoy working in a dynamic, urban environment and have an interest in the wellness and fitness industry.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• On-site interview with cross-functional stakeholders, including Finance, Operations, Analytics, and Marketing
• Final interview with the VP of Wholesale Marketing

Key Assessment Areas:

• Analytical and strategic thinking
• Cross-functional collaboration and communication
• Problem-solving and decision-making skills
• Cultural fit and alignment with WHOOP's mission and values

Application Tips:

• Highlight your experience with data analysis and interpretation, as well as your ability to translate complex data into actionable insights
• Demonstrate your familiarity with WHOOP products and services, and explain how your skills and experience make you a strong fit for the role
• Showcase your entrepreneurial mindset and ability to work independently and collaboratively

ATS Keywords: Wholesale, Commercial Marketing, Senior Lead, Sales Forecasting, Performance Analysis, Pricing Strategy, Promotion Strategy, Cross-Functional Collaboration, Data Interpretation, Project Management, Entrepreneurial Mindset, Excel Proficiency, AI Integration, Health, Fitness, Performance

ASSUMPTION: WHOOP's interview process is designed to assess candidates' analytical and strategic skills, as well as their ability to collaborate effectively with cross-functional teams.

🛠️ Tools & Technologies

• Excel/Google Sheets
• Sigma, Tableau, or SQL (preferred)
• AI tools for data analysis and decision-making

ASSUMPTION: The ideal candidate will have a strong proficiency in Excel/Google Sheets and be eager to learn and integrate new tools and technologies into their workflow.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Innovation and creativity
• Customer-centric focus

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and entrepreneurial

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with complex data and translating it into actionable insights?
• Do you have a strong entrepreneurial mindset and a desire to drive business growth?
• Are you passionate about health, fitness, and performance?

ASSUMPTION: WHOOP's company culture is data-driven, collaborative, and innovative. Candidates who are comfortable working in a fast-paced, dynamic environment and have a strong entrepreneurial mindset will be a good fit for this role.

⚠️ Potential Challenges

• The Wholesale Commercial Marketing Senior Lead role requires a high level of analytical and strategic thinking, which can be challenging at times
• Candidates may face competition from other applicants with strong analytical and strategic skills
• The role may require occasional travel to meet with wholesale partners and attend industry events
• The work schedule may be flexible, but candidates should be prepared to work occasional evenings and weekends as needed

ASSUMPTION: The ideal candidate will be able to balance the demands of the role with their personal and professional commitments, and be comfortable working in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Compared to other Senior Lead roles in the wellness and fitness industry, this role places a greater emphasis on data analysis and interpretation
• Candidates with experience in the wellness and fitness industry may have a deeper understanding of the market and customer base, making them a strong fit for this role
• This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business and advance their career within the organization

ASSUMPTION: Candidates should research similar roles in the wellness and fitness industry to gain a better understanding of the market and competitive landscape.

📝 Sample Projects

• Developing a sales forecasting model to predict monthly retailer-level sales
• Conducting a margin analysis to support a new product launch
• Drafting a business case for a new growth initiative, including financial projections and market analysis

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to translate complex data into actionable insights.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall strategy for WHOOP's wholesale business?
• What are the key priorities for this role in the first 90 days?
• How does WHOOP support the professional development and growth of its employees?
• What is the company's approach to data-driven decision making and continuous learning?
• How does WHOOP foster a culture of collaboration and teamwork?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of WHOOP's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with data analysis and interpretation, as well as your ability to translate complex data into actionable insights
• Prepare for the interview by researching WHOOP's products, services, and industry, as well as the role and its responsibilities
• Follow up with the Hiring Manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.