📌 Core Information
🔹 Job Title: Wholesale Content Creator
🔹 Company: Piping Rock
🔹 Location: Remote (Bohemia, NY)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Creating engaging short-form video content for social media platforms
- Collaborating with various teams to align content with brand values and seasonal promotions
- Acting as the face of the brand in select content pieces or managing creators and talent
- Developing and managing a content calendar with frequent ideation and proactive trend integration
- Working in a fast-paced, collaborative environment with tight turnarounds
ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Shoot, edit, and produce social-first video content that showcases our products, brand values, and campaigns — across TikTok, Instagram Reels.
✅ Act as the face of the brand in select content pieces (optional, if on-camera), or manage creators and talent behind the scenes.
✅ Collaborate cross-functionally with marketing, brand, and product teams to align content with seasonal priorities and promotions.
✅ Develop and manage a content calendar with frequent ideation and proactive trend integration.
✅ Write hooks, captions, and call-to-actions that enhance content performance.
✅ Participate in brainstorms, trendwatching, and competitor research to ensure we’re ahead of the curve.
✅ Organize and maintain a library of content assets, including raw footage and final edits.
ASSUMPTION: This role requires a strong understanding of social media trends and the ability to create engaging content that resonates with audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2+ years of content creation experience (can include UGC, agency, or brand side)
Required Skills:
- Strong skills in short-form video production (concepting, shooting, editing)
- Fluent in TikTok, Instagram Reels, and social platform trends
- Proficient in CapCut, Adobe Premiere, Canva, or similar tools
- Comfortable working in a fast-moving, collaborative environment with tight turnarounds
Preferred Skills:
- On-camera presence or experience directing talent/creators
- Familiarity with affiliate/creator programs (like TikTok Shop)
- Interest in analytics and testing what content performs best
ASSUMPTION: Candidates with experience in wellness, supplements, fitness, or beauty industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $100,000 per year (based on experience and industry standards for remote roles)
Benefits:
- Medical, Dental, Vision insurance
- 401K with company match
- Pet insurance
- Company events, including Summer Picnic, Festive Packages, and Holiday Celebrations
- Associate referral bonuses
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 501-1,000 employees (Mid-sized)
Founded: 2011
Company Description:
- Piping Rock Health Products is a global vitamin and supplement manufacturer committed to creating quality wellness products.
- The company is comprised of several successful brands, including Nature’s Truth, Pink, Sundance, Lindberg Nutrition, and Fitness Labs.
- Piping Rock is known for its entrepreneurial ethics and commitment to rewarding hard work with fun and exciting company events.
Company Specialties:
- Health Care
- Vitamins
- Well-Being
- and Essential Oils
Company Website: http://www.pipingrock.com
ASSUMPTION: Piping Rock's focus on wellness and supplements makes it an attractive option for candidates interested in the health and wellness industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: Remote (with the option to work on-site in Bohemia, NY)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on various brands and campaigns within the Piping Rock portfolio
- Chance to develop skills in content strategy, management, and analytics
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in content creation and marketing.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site)
Office Location(s): Bohemia, NY (with the option to work remotely)
Geographic Context:
- Bohemia is located in Long Island, New York, and offers a suburban environment with easy access to New York City.
- The area is known for its strong sense of community and family-friendly atmosphere.
- Piping Rock's headquarters is located in a modern, well-equipped facility with ample parking and nearby amenities.
Work Schedule: Full-time (40 hours/week) with flexible scheduling and the option to work remotely
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds – the flexibility of remote work and the opportunity to collaborate in person at the company's headquarters.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-depth interview with the Marketing Manager
- Creative challenge or test project
- Final interview with the Marketing Director
Key Assessment Areas:
- Creativity and innovation in content ideas
- Technical proficiency in video production and editing
- Understanding of social media trends and platforms
- Collaboration and communication skills
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Include a portfolio or examples of your previous work
- Prepare for creative challenges or test projects by showcasing your unique perspective and style
- Research Piping Rock's brands and products to demonstrate your familiarity with the company
ATS Keywords: Content creation, video production, social media, TikTok, Instagram Reels, editing, collaboration, trend integration, wellness, beauty
ASSUMPTION: The application process for this role may involve creative challenges or test projects to assess the candidate's skills and fit for the position.
🛠️ Tools & Technologies
- CapCut
- Adobe Premiere
- Canva
- Social media platforms (TikTok, Instagram, etc.)
ASSUMPTION: Candidates should be proficient in using video editing software and social media platforms to create engaging content.
👔 Cultural Fit Considerations
Company Values:
- Family-oriented
- Innovative
- Collaborative
- Customer-focused
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with tight turnarounds and deadlines?
- Do you have a strong understanding of social media trends and platforms?
- Are you passionate about wellness and supplements?
ASSUMPTION: Candidates who are adaptable, creative, and passionate about wellness and supplements are likely to be a good fit for this role and company culture.
⚠️ Potential Challenges
- Keeping up with the fast pace of social media trends and algorithms
- Managing multiple projects and deadlines simultaneously
- Working in a collaborative environment with tight turnarounds
- Potential on-camera presence or managing talent
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Social Media Content Creator or a Brand Content Creator, but with a focus on short-form video content for social media platforms.
- Unlike other content creation roles, this position requires a strong understanding of wellness and supplements industries.
- Career progression may include roles such as Senior Content Creator, Content Manager, or Marketing Manager.
ASSUMPTION: Candidates should research similar roles and consider their career goals when applying for this position.
📝 Sample Projects
- Creating a TikTok video series showcasing the benefits of a specific supplement
- Developing an Instagram Reels campaign to promote a new product launch
- Managing a content calendar for a wellness brand, including blog posts, social media content, and email newsletters
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the most successful content campaigns you've run in the past year, and what made them successful?
- How does this role fit into the overall marketing strategy for Piping Rock's brands?
- What opportunities are there for growth and development within the marketing department?
- How does Piping Rock support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio or examples of your previous work, showcasing your creativity and technical proficiency
- Follow up with the HR department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
