📌 Core Information
🔹 Job Title: WNBA Content Manager
🔹 Company: NBA
🔹 Location: New York, NY
🔹 Job Type: Full-Time, Hybrid (1 day remote per week)
🔹 Category: Marketing & Communications
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading content planning and management across digital and social platforms
- Ensuring quality control and effective workflows
- Collaborating with various teams to enhance multi-platform storytelling
- Assisting with publishing content as needed
ASSUMPTION: This role requires a strong understanding of the WNBA and its players, as well as a deep knowledge of social and digital media production.
📋 Key Responsibilities
✅ Develop and implement content planning processes, including major tentpoles
✅ Manage and enforce content schedules and calendars
✅ Collaborate with social, digital, and branded teams on publishing calendars and cross-collaboration
✅ Work with creative operations on implementing workback schedules and content briefs and plans
✅ Ensure quality assurance and accuracy across content by working closely with creative operations and design teams
✅ Contribute to ideation for unique video, photo, and graphic content
✅ Assist with publishing on WNBA social and digital platforms when needed
✅ Work closely with insights team on timing and delivery of content reporting
ASSUMPTION: This role requires the ability to work on tight deadlines and handle multiple tasks simultaneously with a precise and detail-oriented approach.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-6 years of experience in content planning and management
Required Skills:
- Proven experience managing a concept from ideation to execution
- Deep knowledge of social and digital media production, planning, and platforms
- Excellent organizational and communication skills
- Obsession to details and commitment to accuracy and standard of excellence in content creation
- Strong expertise with project management platforms (e.g., Asana, Trello, Airtable)
- Ability to share ideas and plans throughout the organization and with external partners
Preferred Skills:
- Experience working in sports or entertainment industry
- Fluency in additional languages
ASSUMPTION: Candidates with a background in sports or entertainment may have an advantage in understanding the unique aspects of this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $115,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on NBA merchandise and tickets
Working Hours: Full-time, with flexible hours and the need to work nights and weekends based on the WNBA calendar
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The NBA is a global sports and media organization with a mission to inspire and connect people everywhere through the power of basketball.
Company Size: The NBA has 51-200 employees in China, with a larger global workforce.
Founded: The NBA was founded in 1949 and has since grown into a major international presence.
Company Description:
- The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages.
- The league has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.
- Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
Company Specialties:
- Entertainment
- Sports
- Live Events
- Sports Management
- Basketball
Company Website: careers.nba.com
ASSUMPTION: The NBA's global presence and commitment to social responsibility make it an attractive employer for candidates seeking a meaningful and impactful role in the sports industry.
📊 Role Analysis
Career Level: This role is suitable for an experienced professional looking to advance their career in content management and planning.
Reporting Structure: The WNBA Content Manager will report directly to the Head of Content and work closely with content leads, creative operations, and other internal teams.
Work Arrangement: This is a hybrid role, with the option to work remotely one day per week.
Growth Opportunities:
- Potential to grow within the NBA's marketing department or other related functions
- Opportunity to work on high-profile events and initiatives
- Exposure to a wide range of content creation and management responsibilities
ASSUMPTION: This role offers significant growth potential for the right candidate, given the NBA's expanding presence and the increasing demand for digital and social content.
🌍 Location & Work Environment
Office Type: The NBA's office in New York is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 645 5th Avenue, New York, NY 10022
Geographic Context:
- New York City is a major hub for sports, entertainment, and media industries
- The NBA's office is located in Midtown Manhattan, offering easy access to public transportation and various amenities
- The city offers a diverse and vibrant culture, with numerous attractions, restaurants, and entertainment options
Work Schedule: Full-time, with flexible hours and the need to work nights and weekends based on the WNBA calendar
ASSUMPTION: The NBA's office environment is designed to support collaboration and creativity, with a focus on fostering a positive and inclusive work culture.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Head of Content or another senior leader
Key Assessment Areas:
- Content planning and management skills
- Knowledge of social and digital media production
- Organizational and communication skills
- Cultural fit with the NBA and the WNBA
Application Tips:
- Highlight relevant experience and achievements in content planning and management
- Demonstrate a strong understanding of the WNBA and the NBA's mission and values
- Tailor your resume and cover letter to emphasize the skills and qualifications required for this role
ATS Keywords: Content planning, content management, social media, digital media, project management, collaboration, quality control, communication, organization, creativity, detail orientation, flexibility, teamwork, asset management, reporting, ideation
ASSUMPTION: The NBA's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the organization and the role.
🛠️ Tools & Technologies
- Asana, Trello, or Airtable (project management)
- Social media platforms (e.g., Twitter, Instagram, Facebook, TikTok)
- Content creation and editing tools (e.g., Adobe Creative Suite, Canva)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The NBA provides the necessary tools and technologies for employees to perform their jobs effectively and efficiently.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Inclusion
- Excellence
- Fun
Work Style:
- Collaborative
- Creative
- Fast-paced
- Results-driven
Self-Assessment Questions:
- Do you have a strong passion for the WNBA and the NBA's mission?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you possess excellent organizational and communication skills?
- Are you detail-oriented and committed to accuracy and excellence in content creation?
ASSUMPTION: The NBA values a diverse and inclusive work environment, and candidates who demonstrate a strong fit with the organization's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- The fast-paced nature of the role may require working long hours or on weekends, especially during major events or tentpoles
- The role may involve managing multiple projects and deadlines simultaneously, requiring strong organizational and time management skills
- The role may require working with a diverse range of internal and external stakeholders, requiring strong communication and collaboration skills
- The role may require working with sensitive or confidential information, requiring a high degree of discretion and professionalism
ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for growth and development in the sports and entertainment industries.
📈 Similar Roles Comparison
- This role is unique in its focus on content planning and management for the WNBA, requiring a strong understanding of the league and its athletes
- Similar roles in other sports leagues or entertainment organizations may have different focuses or requirements
- This role offers significant growth potential, as the WNBA continues to expand its digital and social presence
ASSUMPTION: Candidates should research the WNBA and the NBA's mission and values to ensure a strong fit with the organization and the role.
📝 Sample Projects
- Developing and implementing a content planning process for a major WNBA event or tentpole
- Managing a cross-functional team to create and publish content for multiple platforms in real-time during a live game or event
- Collaborating with creative operations to ensure quality control and accurate asset management for WNBA content
ASSUMPTION: These sample projects are designed to give candidates a sense of the types of responsibilities and challenges they may face in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the WNBA in the next year, and how can this role help address them?
- How does this role fit into the broader marketing and communications strategy for the WNBA?
- What opportunities are there for growth and development within the NBA's marketing department or other related functions?
- How does the NBA support work-life balance for its employees, especially in roles that may require working non-standard hours?
- What is the company culture like at the NBA, and how does it support the success of its employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the organization, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
- Prepare examples of your content planning and management work, as well as any relevant multimedia projects
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
