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WNBA Content Manager

NBA
Full-time
On-site
Remote
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: WNBA Content Manager

πŸ”Ή Company: NBA

πŸ”Ή Location: New York, NY

πŸ”Ή Job Type: Full-Time, Hybrid (1 day remote per week)

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: April 29, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site with remote flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Leading content planning and management across digital and social platforms
  • Ensuring quality control and effective workflows
  • Collaborating with various teams to enhance multi-platform storytelling
  • Assisting with publishing content as needed

ASSUMPTION: This role requires a strong understanding of the WNBA and its players, as well as a deep knowledge of social and digital media production.

πŸ“‹ Key Responsibilities

βœ… Develop and implement content planning processes, including major tentpoles

βœ… Manage and enforce content schedules and calendars

βœ… Collaborate with social, digital, and branded teams on publishing calendars and cross-collaboration

βœ… Work with creative operations on implementing workback schedules and content briefs and plans

βœ… Ensure quality assurance and accuracy across content by working closely with creative operations and design teams

βœ… Contribute to ideation for unique video, photo, and graphic content

βœ… Assist with publishing on WNBA social and digital platforms when needed

βœ… Work closely with insights team on timing and delivery of content reporting

ASSUMPTION: This role requires the ability to work on tight deadlines and handle multiple tasks simultaneously with a precise and detail-oriented approach.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-6 years of experience in content planning and management

Required Skills:

  • Proven experience managing a concept from ideation to execution
  • Deep knowledge of social and digital media production, planning, and platforms
  • Excellent organizational and communication skills
  • Obsession to details and commitment to accuracy and standard of excellence in content creation
  • Strong expertise with project management platforms (e.g., Asana, Trello, Airtable)
  • Ability to share ideas and plans throughout the organization and with external partners

Preferred Skills:

  • Experience working in sports or entertainment industry
  • Fluency in additional languages

ASSUMPTION: Candidates with a background in sports or entertainment may have an advantage in understanding the unique aspects of this role.

πŸ’° Compensation & Benefits

Salary Range: $100,000 - $115,000 per year

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee discounts on NBA merchandise and tickets

Working Hours: Full-time, with flexible hours and the need to work nights and weekends based on the WNBA calendar

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: The NBA is a global sports and media organization with a mission to inspire and connect people everywhere through the power of basketball.

Company Size: The NBA has 51-200 employees in China, with a larger global workforce.

Founded: The NBA was founded in 1949 and has since grown into a major international presence.

Company Description:

  • The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages.
  • The league has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.
  • Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Company Specialties:

  • Entertainment
  • Sports
  • Live Events
  • Sports Management
  • Basketball

Company Website: careers.nba.com

ASSUMPTION: The NBA's global presence and commitment to social responsibility make it an attractive employer for candidates seeking a meaningful and impactful role in the sports industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for an experienced professional looking to advance their career in content management and planning.

Reporting Structure: The WNBA Content Manager will report directly to the Head of Content and work closely with content leads, creative operations, and other internal teams.

Work Arrangement: This is a hybrid role, with the option to work remotely one day per week.

Growth Opportunities:

  • Potential to grow within the NBA's marketing department or other related functions
  • Opportunity to work on high-profile events and initiatives
  • Exposure to a wide range of content creation and management responsibilities

ASSUMPTION: This role offers significant growth potential for the right candidate, given the NBA's expanding presence and the increasing demand for digital and social content.

🌍 Location & Work Environment

Office Type: The NBA's office in New York is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 645 5th Avenue, New York, NY 10022

Geographic Context:

  • New York City is a major hub for sports, entertainment, and media industries
  • The NBA's office is located in Midtown Manhattan, offering easy access to public transportation and various amenities
  • The city offers a diverse and vibrant culture, with numerous attractions, restaurants, and entertainment options

Work Schedule: Full-time, with flexible hours and the need to work nights and weekends based on the WNBA calendar

ASSUMPTION: The NBA's office environment is designed to support collaboration and creativity, with a focus on fostering a positive and inclusive work culture.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the hiring manager and other team members
  • Final interview with the Head of Content or another senior leader

Key Assessment Areas:

  • Content planning and management skills
  • Knowledge of social and digital media production
  • Organizational and communication skills
  • Cultural fit with the NBA and the WNBA

Application Tips:

  • Highlight relevant experience and achievements in content planning and management
  • Demonstrate a strong understanding of the WNBA and the NBA's mission and values
  • Tailor your resume and cover letter to emphasize the skills and qualifications required for this role

ATS Keywords: Content planning, content management, social media, digital media, project management, collaboration, quality control, communication, organization, creativity, detail orientation, flexibility, teamwork, asset management, reporting, ideation

ASSUMPTION: The NBA's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the organization and the role.

πŸ› οΈ Tools & Technologies

  • Asana, Trello, or Airtable (project management)
  • Social media platforms (e.g., Twitter, Instagram, Facebook, TikTok)
  • Content creation and editing tools (e.g., Adobe Creative Suite, Canva)
  • Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The NBA provides the necessary tools and technologies for employees to perform their jobs effectively and efficiently.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Innovation
  • Inclusion
  • Excellence
  • Fun

Work Style:

  • Collaborative
  • Creative
  • Fast-paced
  • Results-driven

Self-Assessment Questions:

  • Do you have a strong passion for the WNBA and the NBA's mission?
  • Are you comfortable working in a fast-paced, collaborative environment?
  • Do you possess excellent organizational and communication skills?
  • Are you detail-oriented and committed to accuracy and excellence in content creation?

ASSUMPTION: The NBA values a diverse and inclusive work environment, and candidates who demonstrate a strong fit with the organization's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

  • The fast-paced nature of the role may require working long hours or on weekends, especially during major events or tentpoles
  • The role may involve managing multiple projects and deadlines simultaneously, requiring strong organizational and time management skills
  • The role may require working with a diverse range of internal and external stakeholders, requiring strong communication and collaboration skills
  • The role may require working with sensitive or confidential information, requiring a high degree of discretion and professionalism

ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for growth and development in the sports and entertainment industries.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on content planning and management for the WNBA, requiring a strong understanding of the league and its athletes
  • Similar roles in other sports leagues or entertainment organizations may have different focuses or requirements
  • This role offers significant growth potential, as the WNBA continues to expand its digital and social presence

ASSUMPTION: Candidates should research the WNBA and the NBA's mission and values to ensure a strong fit with the organization and the role.

πŸ“ Sample Projects

  • Developing and implementing a content planning process for a major WNBA event or tentpole
  • Managing a cross-functional team to create and publish content for multiple platforms in real-time during a live game or event
  • Collaborating with creative operations to ensure quality control and accurate asset management for WNBA content

ASSUMPTION: These sample projects are designed to give candidates a sense of the types of responsibilities and challenges they may face in this role.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the WNBA in the next year, and how can this role help address them?
  • How does this role fit into the broader marketing and communications strategy for the WNBA?
  • What opportunities are there for growth and development within the NBA's marketing department or other related functions?
  • How does the NBA support work-life balance for its employees, especially in roles that may require working non-standard hours?
  • What is the company culture like at the NBA, and how does it support the success of its employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the organization, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
  • Prepare examples of your content planning and management work, as well as any relevant multimedia projects
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.