Working Student (all genders) Marketing Support (Italian market)

📌 Core Information

🔹 Job Title: Working Student (all genders) Marketing Support (Italian market)

🔹 Company: Kaufland e-commerce

🔹 Location: Germany (Remote or Cologne / Düsseldorf / Darmstadt / Berlin)

🔹 Job Type: Part-Time, Intern

🔹 Category: Marketing

🔹 Date Posted: 2025-07-03

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Remote OK (within Germany)

🚀 Job Overview

Key aspects of this role include:

• Supporting Italian merchants in using marketing tools on kaufland.de
• Hosting webinars to educate sellers about Sponsored Ads tools
• Creating and adapting information materials for campaign management
• Collaborating with the Italian marketplace team and other marketing departments

ASSUMPTION: This role requires strong language skills in Italian and English, as well as a keen interest in e-commerce and online marketing.

📋 Key Responsibilities

✅ Supporting Italian merchants in using marketing tools on kaufland.de, especially Sponsored Product & Sponsored Brand Ads

✅ Hosting webinars for Italian sellers to educate them about Sponsored Ads tools

✅ Creating and adapting information materials and text modules to support advertisers in setting up and managing their campaigns

✅ Working closely with the Italian marketplace team to recruit and launch Italian online merchants on Kaufland marketplaces

✅ Supporting other teams within the marketing department, such as Performance Marketing or CRM, with language skills

ASSUMPTION: Responsibilities may evolve based on the team's needs and the student's skills and interests.

🎯 Required Qualifications

Education: Student of Business Administration, Marketing, or similar program

Experience: No relevant experience required, but a strong interest in e-commerce and online marketing is essential

Required Skills:

• Fluency in Italian (native speaker level)
• Outstanding verbal, written communication, and collaboration skills in Italian
• Good written and oral language skills in English; other languages are a plus
• Proactive attitude, open-minded mentality, and ability to work independently

Preferred Skills:

• Previous experience in B2B
• Familiarity with online marketing tools and strategies

ASSUMPTION: While not explicitly stated, having some knowledge of the Italian market and culture may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: As this is an internship position, the salary is not specified. However, interns in Germany typically receive a monthly stipend, usually between €400-€800, depending on the company and the student's qualifications.

Benefits:

• Flexible work arrangement: Remote or on-site in Cologne, Darmstadt, Düsseldorf, or Berlin
• Urban Sports Club and RSG Group Fitness Studios membership
• Mental well-being support through Instahelp
• 30 days of vacation per year and the opportunity to take a sabbatical
• Option for Pluxee restaurant vouchers
• Subsidized train season ticket (Deutschlandticket)
• Corporate benefits and discounts with top brands
• Free choice of hardware (Mac or Lenovo)
• Online language learning programs, in-house training, and automated 360-degree feedback

Working Hours: 20 hours per week

ASSUMPTION: The salary range provided is an estimate based on typical internship stipends in Germany. The actual salary may vary depending on the company's policy and the student's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Online and Mail Order Retail

Company Size: Medium (501-1,000 employees)

Founded: 2015

Company Description:

• Kaufland e-commerce operates the international online marketplaces of Kaufland
• Part of Schwarz Digits, an independent tech company within the Schwarz Group
• Over 850 employees from more than 60 nations, working in interdisciplinary teams

Company Specialties:

• E-Commerce

Company Website: kaufland-ecommerce.com

ASSUMPTION: Kaufland e-commerce is a dynamic and diverse company that values flexibility and collaboration.

📊 Role Analysis

Career Level: Entry Level (Intern)

Reporting Structure: This role reports directly to the Retail Media team within the Online Marketing department

Work Arrangement: Flexible work arrangement: Remote or on-site in Cologne, Darmstadt, Düsseldorf, or Berlin

Growth Opportunities:

• Potential full-time employment after the internship
• Opportunities to work on various projects and gain experience in different areas of marketing
• Possibility to learn from and collaborate with experienced professionals in the field

ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in e-commerce and online marketing while working in a dynamic and international environment.

🌍 Location & Work Environment

Office Type: Flexible (Remote or on-site)

Office Location(s): Cologne, Darmstadt, Düsseldorf, or Berlin

Geographic Context:

• Germany has a strong and growing e-commerce market
• Kaufland is one of the leading online marketplaces in Germany
• The Italian market is an important focus for the company's expansion

Work Schedule: Part-time (20 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The flexible work arrangement allows students to balance their studies and work responsibilities effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Decision and offer

Key Assessment Areas:

• Language skills in Italian and English
• Interest in e-commerce and online marketing
• Proactive attitude and ability to work independently
• Cultural fit with the company's values and work environment

Application Tips:

• Highlight relevant skills and experiences in your resume, especially those related to language skills, e-commerce, and online marketing
• Tailor your cover letter to the specific role and company, emphasizing your interest in the Italian market and e-commerce
• Prepare for interview questions related to your language skills, e-commerce knowledge, and cultural fit

ATS Keywords: Italian, marketing, e-commerce, online marketing, B2B, language skills, webinars, campaign management

ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager and the team.

🛠️ Tools & Technologies

• Kaufland's proprietary online marketplace platform
• Sponsored Product Ads and Sponsored Brand Ads tools
• Webinar software (e.g., Zoom, Google Meet, or similar)
• Project management and collaboration tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The specific tools and technologies used may evolve based on the team's needs and the student's skills.

👔 Cultural Fit Considerations

Company Values:

• Flexibility
• Collaboration
• Learning and making mistakes

Work Style:

• Dynamic and international team environment
• Flat hierarchies and open culture
• Focus on learning and personal growth

Self-Assessment Questions:

• Do I have strong language skills in Italian and English?
• Am I proactive, open-minded, and able to work independently?
• Do I have a keen interest in e-commerce and online marketing?
• Do I feel comfortable working in a dynamic and international team environment?

ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong language skills, a proactive attitude, and the ability to work effectively in a diverse and dynamic team.

⚠️ Potential Challenges

• Managing multiple tasks and priorities while balancing studies and work
• Adapting to a dynamic and fast-paced work environment
• Overcoming potential language barriers and cultural differences
• Dealing with the pressure of meeting the expectations of both academic and professional responsibilities

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a proactive attitude.

📈 Similar Roles Comparison

• This role is unique in its focus on the Italian market and the combination of marketing support and webinar hosting
• Similar roles in other companies may have different language requirements, market focuses, or responsibilities
• Career paths in e-commerce and online marketing can vary widely depending on the company and the individual's skills and interests

ASSUMPTION: This role offers a unique opportunity to gain experience in a specific market and aspect of e-commerce and online marketing.

📝 Sample Projects

• Hosting a webinar for Italian sellers to educate them about Sponsored Ads tools
• Creating a guide for Italian merchants on setting up and managing their campaigns on kaufland.de
• Collaborating with the Italian marketplace team to recruit and launch new online merchants on the Kaufland marketplaces

ASSUMPTION: These projects are based on the role's responsibilities and may vary depending on the team's needs and the student's skills.

❓ Key Questions to Ask During Interview

• What are the most pressing challenges facing the Italian market for kaufland.de?
• How does the Retail Media team collaborate with other departments within the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the team's dynamic, and how do they support each other's growth and success?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Join.com link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, especially those related to language skills, e-commerce, and online marketing
• Prepare for the interview by researching the company, the role, and the Italian market
• Follow up with the hiring manager, Pamina Warncke, after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.