📌 Core Information
🔹 Job Title: Working Student Online Marketing (all genders)
🔹 Company: zooplus SE
🔹 Location: Munich, Germany (with remote flexibility)
🔹 Job Type: Part-time, Working Student
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (60% in-office, 40% remote)
🚀 Job Overview
Key aspects of this role include:
- Conducting keyword research and optimizing e-commerce content for SEO
- Creating and optimizing multilingual content for various platforms
- Collaborating with an international team in a hybrid work setup
- Analyzing content performance and providing insights for continuous improvement
ASSUMPTION: This role is ideal for students seeking practical experience in online marketing and content creation while pursuing their degrees.
📋 Key Responsibilities
✅ Conducting keyword research to optimize e-commerce content
✅ Researching industry trends and best practices for content projects
✅ Proofreading and optimizing content for high-quality, engagement, and SEO-friendliness
✅ Uploading optimized content to the company's CMS
✅ Building content clusters and optimizing internal linking
✅ Analyzing content performance and ranking changes for continuous improvement
ASSUMPTION: The role requires strong analytical and detail-oriented skills, as well as a passion for content marketing and copywriting.
🎯 Required Qualifications
Education: Enrolled in a university with ongoing studies in human sciences, marketing, media (technology) & communication, literature, journalism, design, or a comparable subject area
Experience: No prior professional experience required, but relevant coursework or projects are a plus
Required Skills:
- Structured, analytical, and detail-oriented working mindset
- Eager to learn and take initiative
- Strong copywriting skills
- Proficiency in English for effective communication with the team
- Native-level proficiency in one of the following languages: German, English, Hungarian, or Dutch
Preferred Skills:
- Previous experience with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Familiarity with content management systems (CMS)
- Basic knowledge of HTML and CSS
ASSUMPTION: Candidates should be comfortable working independently and collaborating with an international team in a hybrid work setup.
💰 Compensation & Benefits
Salary Range: As a working student, compensation is based on German minimum wage regulations for students (currently €450 per month).
Benefits:
- Internal and external training opportunities
- Team events and a hybrid work setup (60% in-office, 40% remote)
Working Hours: 20 hours per week for at least 9 months
ASSUMPTION: The salary range is estimated based on German minimum wage regulations for students and may vary depending on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: zooplus is a leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.
Company Size: zooplus has over 1,000 passionate professionals located across 6 European offices, fostering an international work environment.
Founded: zooplus was founded in 1999 and has since grown to become Europe's leading online pet platform.
Company Description:
- zooplus is committed to creating joy for pets and their parents, driven by core values of Care, Courage, Openness, and Simplicity.
- The company offers a wide range of pet supplies, proprietary premium food and accessory brands, expert advice, convenient services, and loyalty programs.
- zooplus is dedicated to innovation, leading the industry and setting new standards for personalized, convenient shopping.
Company Specialties:
- Online pet retail
- Pet supplies and accessories
- Premium pet food brands
- Expert advice and services
Company Website: zooplus.com
ASSUMPTION: zooplus' commitment to equal opportunity ensures a diverse and inclusive work environment for all team members.
📊 Role Analysis
Career Level: Entry-level, working student position with opportunities for growth and learning
Reporting Structure: This role reports directly to the International SEO Content Team
Work Arrangement: Hybrid work setup (60% in-office, 40% remote) with colleagues across locations
Growth Opportunities:
- Gain practical experience in online marketing and content creation
- Develop skills in SEO, content optimization, and keyword research
- Collaborate with an international team and learn from experienced professionals
- Potential full-time opportunities upon graduation, depending on performance and company needs
ASSUMPTION: This role offers a unique opportunity for students to apply their academic knowledge in a real-world setting and grow both personally and professionally.
🌍 Location & Work Environment
Office Type: Modern, pet-friendly offices located in Munich, Germany, with remote flexibility
Office Location(s): Sonnenstr. 15, Munich, Bayern 80331, DE
Geographic Context:
- Munich is the capital city of Bavaria, Germany, known for its vibrant culture, rich history, and high quality of life
- The city is home to numerous parks, museums, and historic sites, offering plenty of opportunities for leisure and recreation
- Munich has a well-developed public transportation system, making it easy to commute to and from the office
Work Schedule: 20 hours per week, with flexible scheduling options to accommodate academic commitments
ASSUMPTION: The hybrid work setup allows students to balance their academic responsibilities with their professional development at zooplus.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the SEO Content Team
- Final decision and offer
Key Assessment Areas:
- Language proficiency and copywriting skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with zooplus values
- Enthusiasm for the role and the company
Application Tips:
- Highlight relevant coursework, projects, or extracurricular activities that demonstrate your skills in content creation, SEO, and marketing
- Tailor your resume and cover letter to emphasize your passion for pets, online marketing, and the zooplus brand
- Prepare examples of your best work, showcasing your ability to create engaging, SEO-friendly content
ATS Keywords: SEO, content marketing, keyword research, copywriting, multilingual content, pet industry, online marketing, working student
ASSUMPTION: The application process may vary depending on the volume of applicants and the specific needs of the hiring team.
🛠️ Tools & Technologies
- Content management systems (CMS)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Basic knowledge of HTML and CSS
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Care: zooplus prioritizes the well-being of pets and their parents, fostering a compassionate and supportive work environment
- Courage: The company encourages employees to take initiative, innovate, and challenge the status quo
- Openness: zooplus values transparency, collaboration, and open communication among team members
- Simplicity: The company strives for efficiency and simplicity in its operations, products, and services
Work Style:
- Collaborative: zooplus fosters a team-oriented work environment, with regular communication and knowledge-sharing among colleagues
- Adaptable: The company values employees who can quickly adapt to new situations and embrace change
- Results-driven: zooplus prioritizes outcomes and continuous improvement, encouraging employees to take ownership of their work
Self-Assessment Questions:
- Do you share zooplus' commitment to creating joy for pets and their parents, and are you passionate about the pet industry?
- Are you comfortable working in a hybrid environment, collaborating with an international team, and balancing academic responsibilities with professional development?
- Do you thrive in a results-driven, collaborative work environment that values open communication and continuous learning?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with zooplus' values and work style, as well as a genuine passion for the pet industry and online marketing.
⚠️ Potential Challenges
- Balancing academic responsibilities with professional commitments in a hybrid work setup
- Adapting to a fast-paced, dynamic work environment with frequent changes and new projects
- Overcoming language barriers and cultural differences when collaborating with an international team
- Managing expectations and priorities in a role that requires both independent work and close collaboration with colleagues
ASSUMPTION: These challenges can be overcome with strong time management skills, open communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike traditional marketing internships, this role offers a unique opportunity to gain practical experience in online marketing and content creation while pursuing a degree
- Working students at zooplus have the chance to make a meaningful impact on the company's SEO and content strategy, rather than being limited to administrative tasks or menial work
- This role may serve as a stepping stone to a full-time career in online marketing, content creation, or a related field, depending on the candidate's performance and the company's needs
ASSUMPTION: This role offers a distinct advantage for students seeking real-world experience and a pathway to professional growth in the online marketing industry.
📝 Sample Projects
- Conducting a comprehensive keyword analysis for a new product category and optimizing existing content to improve search visibility
- Creating a multilingual content strategy for a seasonal marketing campaign, targeting pet parents across Europe
- Analyzing content performance data to identify trends, optimize content, and improve user engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to working students in this role.
❓ Key Questions to Ask During Interview
- What are the most pressing SEO challenges facing zooplus, and how can this role contribute to addressing them?
- How does zooplus support the professional development and growth of working students in this role?
- What opportunities exist for collaboration and knowledge-sharing with other teams and departments within zooplus?
- How does zooplus measure the success of its working students, and what metrics are used to evaluate performance in this role?
- What steps does zooplus take to foster a diverse, inclusive, and pet-friendly work environment?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their commitment to professional growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through zooplus' careers page
- Tailor your resume and cover letter to highlight your relevant skills, experiences, and enthusiasm for the pet industry and online marketing
- Prepare examples of your best work, showcasing your ability to create engaging, SEO-friendly content in your native language
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
