Working Student Online Marketing (all genders)

📌 Core Information

🔹 Job Title: Working Student Online Marketing (all genders)

🔹 Company: zooplus SE

🔹 Location: Munich, Germany

🔹 Job Type: Part-time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: Entry-level (Working Student)

🔹 Remote Status: On-site (Hybrid: 60% in-office, 40% remote)

🚀 Job Overview

Key aspects of this role include:

• Conducting keyword research to optimize e-commerce content
• Researching industry trends and best practices for content projects
• Proofreading and optimizing content for high-quality, engaging, and SEO-friendly on-page content
• Uploading optimized content to the company's CMS
• Content cluster building and internal linking optimization
• Analyzing content performance and ranking changes for continuous improvement

ASSUMPTION: This role requires strong analytical and detail-oriented skills, as well as a structured working mindset. It's ideal for students looking to gain practical experience in online marketing and SEO.

📋 Key Responsibilities

✅ Conduct keyword research to optimize e-commerce content

✅ Research industry trends and best practices for content projects

✅ Proofread and optimize content for high-quality, engaging, and SEO-friendly on-page content

✅ Upload optimized content to the company's CMS

✅ Content cluster building and internal linking optimization

✅ Analyze content performance and ranking changes for continuous improvement

ASSUMPTION: The role requires a strong focus on detail and the ability to work independently, as well as excellent communication skills to collaborate with the international SEO content team.

🎯 Required Qualifications

Education: Enrolled in a university and ongoing studies in the field of human sciences, marketing, media (technology) & communication, literature, journalism, design, or a comparable subject area

Experience: No prior experience required, but a strong interest in online marketing and SEO is essential

Required Skills:

• Structured, analytical, and detail-oriented working mindset
• Eager to learn and take initiative
• Strong copywriting skills
• Proficiency in English for effective communication with the team
• Native-level proficiency in one of the following languages: German, English, Hungarian, or Dutch

Preferred Skills:

• Previous experience in SEO or content marketing
• Familiarity with SEO tools and CMS

ASSUMPTION: While previous experience in SEO or content marketing is not required, it would be beneficial for candidates to have some basic knowledge of these areas.

💰 Compensation & Benefits

Salary Range: The salary range for this position is not provided. However, according to industry standards, working students in Germany typically earn between €10-€15 per hour. The exact salary will depend on the candidate's qualifications and the company's internal pay scales.

Benefits:

• 20% discount in the zooplus shop
• Team events
• Corporate rates at a local gym chain (Body & Soul)

Working Hours: 20 hours per week, with a hybrid work setup (60% in-office, 40% remote)

ASSUMPTION: The salary range provided is an estimate based on industry standards for working students in Germany. The actual salary may vary depending on the company's internal pay scales and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Pet Supplies)

Company Size: Medium (1,001-5,000 employees)

Founded: 1999

Company Description:

• Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year
• Driven by core values of Care, Courage, Openness, and Simplicity
• Offers a hybrid work setup, with 60% in-office and 40% remote work

Company Specialties:

• Pet supplies and pet food
• E-commerce
• Pet care and advice

Company Website: zooplus.com

ASSUMPTION: Zooplus is a well-established company in the pet supplies industry, offering a unique opportunity for working students to gain experience in online marketing and SEO.

📊 Role Analysis

Career Level: Entry-level (Working Student)

Reporting Structure: This role reports directly to the International SEO Content Team

Work Arrangement: Hybrid (60% in-office, 40% remote)

Growth Opportunities:

• Potential full-time employment after graduation
• Expanding skills in SEO and content marketing
• Collaborating with international teams

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential for full-time employment after graduation and the chance to gain valuable experience in online marketing and SEO.

🌍 Location & Work Environment

Office Type: Modern office with a collaborative work environment

Office Location(s): Herzog-Wilhelm-Strasse 18, Munich, Germany

Geographic Context:

• Munich is the capital and largest city of the German state of Bavaria
• Known for its vibrant culture, rich history, and high quality of life
• Offers a wide range of recreational activities, including parks, museums, and festivals

Work Schedule: 20 hours per week, with a hybrid work setup (60% in-office, 40% remote)

ASSUMPTION: Munich offers a dynamic and multicultural work environment, with a high quality of life and numerous recreational activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Communication skills and language proficiency
• Analytical and problem-solving skills
• Cultural fit and motivation

Application Tips:

• Highlight relevant coursework and projects that demonstrate your analytical and writing skills
• Tailor your resume and cover letter to emphasize your interest in online marketing and SEO
• Prepare examples of your writing and research skills to showcase during the interview

ATS Keywords: SEO, content marketing, keyword research, content optimization, CMS, analytical skills, detail-oriented, research skills

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for the interview.

🛠️ Tools & Technologies

• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Content Management System (CMS) (e.g., WordPress, Shopify, Magento)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with SEO tools and CMS is not required but would be beneficial for candidates.

👔 Cultural Fit Considerations

Company Values:

• Care
• Courage
• Openness
• Simplicity

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you align with zooplus's core values of Care, Courage, Openness, and Simplicity?
• Are you comfortable working in a hybrid work environment, with a mix of in-office and remote work?
• Do you have a proactive and results-driven approach to your work?

ASSUMPTION: Zooplus values candidates who are a strong cultural fit, with a focus on collaboration, results-driven work, and adaptability.

⚠️ Potential Challenges

• Balancing work responsibilities with university coursework
• Adapting to a fast-paced and dynamic work environment
• Meeting the high standards of quality and detail required for SEO and content marketing
• Collaborating effectively with international teams

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to other working student or entry-level SEO and content marketing positions, but may offer more responsibility and autonomy than some other entry-level roles
• Unlike some other roles in the pet supplies industry, this position focuses specifically on online marketing and SEO
• This role offers the opportunity to gain experience in a specific area of online marketing, which can be beneficial for future career growth

ASSUMPTION: While this role shares similarities with other working student and entry-level SEO and content marketing positions, it offers a unique opportunity to gain experience in a specific area of online marketing and collaborate with international teams.

📝 Sample Projects

• Conducting keyword research for a new product launch
• Optimizing existing content for improved search engine rankings
• Creating new content for a seasonal marketing campaign

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be responsible for in this role, but the specific projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall SEO and content marketing strategy for the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for working students?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, as well as to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in online marketing and SEO
• Prepare examples of your writing and research skills to showcase during the interview
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.