📌 Core Information
🔹 Job Title: Working Student Online Marketing (all genders)
🔹 Company: zooplus SE
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Part-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (60% in-office, 40% remote)
🚀 Job Overview
Key aspects of this role include:
- Conducting keyword research to optimize e-commerce content
- Analyzing content performance and providing insights for continuous improvement
- Collaborating with a diverse, international team
- Working in a hybrid setup, with 60% in-office and 40% remote work
ASSUMPTION: This role requires strong analytical and communication skills, as well as a passion for content marketing and SEO. It is ideal for a student looking to gain practical experience in online marketing while studying.
📋 Key Responsibilities
✅ Conduct keyword research to optimize e-commerce content
✅ Conduct research on industry trends and best practices to support ongoing content projects
✅ Proofread and optimize content to ensure high-quality, engaging, and SEO-friendly on-page content
✅ Upload optimized content to our CMS
✅ Conduct content cluster building and internal linking optimization
✅ Analyze content performance and ranking changes, providing insights for continuous improvement
ASSUMPTION: This role requires a strong attention to detail and the ability to work independently, as well as collaboratively with the team.
🎯 Required Qualifications
Education: Enrollment in a relevant university degree program
Experience: No prior experience required, but a basic understanding of SEO and content marketing is beneficial
Required Skills:
- Native-level proficiency in one of the following languages: German, English, Hungarian, or Dutch
- Strong copywriting skills
- Proficiency in English for effective communication with the team
- Attention to detail
Preferred Skills:
- Basic knowledge of SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Experience with content management systems (CMS)
ASSUMPTION: While not explicitly stated, a basic understanding of SEO and content marketing is beneficial for this role. Additionally, strong communication skills and the ability to work independently are essential.
💰 Compensation & Benefits
Salary Range: €10-12 per hour (based on German student employment standards)
Benefits:
- 20% discount in our zooplus shop
- Team events
- Corporate rates at a local gym chain (Body & Soul)
Working Hours: 20 hours per week, with flexible scheduling
ASSUMPTION: The salary range is estimated based on German student employment standards. The actual salary may vary depending on the specific agreement between the student and the company.
📌 Applicant Insights
🔍 Company Context
Industry: zooplus is Europe's leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.
Company Size: zooplus has 1,001-5,000 employees, providing a large, diverse work environment.
Founded: zooplus was founded in 1999 and has since grown to become a trailblazer in the online pet supplies industry.
Company Description:
- zooplus is committed to creating joy for pets and their parents, driven by its core values of Care, Courage, Openness, and Simplicity.
- The company offers a wide range of nutritional and lifestyle products, proprietary premium food and accessory brands, expert advice, convenient services, and loyalty programs.
- zooplus is headquartered in Munich, Germany, with offices across Europe.
Company Specialties:
- Animal and pet supplies
- E-Commerce
- Retail
- Pets and pet food
Company Website: zooplus.com
ASSUMPTION: zooplus's commitment to equal opportunity and diversity is evident in its company culture and values.
📊 Role Analysis
Career Level: Entry-level, working student position
Reporting Structure: This role reports directly to the Online Marketing team.
Work Arrangement: This is a hybrid role, with 60% in-office work and 40% remote work.
Growth Opportunities:
- Gain practical experience in online marketing and SEO
- Work on international projects and collaborate with a diverse team
- Potential full-time employment opportunities after graduation
ASSUMPTION: This role offers valuable experience and the opportunity to grow within the company, potentially leading to full-time employment after graduation.
🌍 Location & Work Environment
Office Type: Modern, pet-friendly office environment
Office Location(s): Herzog-Wilhelm-Strasse 18, Munich, Germany
Geographic Context:
- Munich is the capital city of Bavaria, Germany, with a population of over 1.5 million people.
- The city is known for its vibrant culture, rich history, and high quality of life.
- Munich is home to several major industries, including automotive, aerospace, and IT.
Work Schedule: Flexible scheduling, with 20 hours per week
ASSUMPTION: Munich offers a high quality of life and a vibrant cultural scene, making it an attractive location for students and young professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Language proficiency
- Communication skills
- Attention to detail
- Cultural fit
Application Tips:
- Highlight your language skills and relevant coursework in your resume.
- Tailor your cover letter to demonstrate your passion for content marketing and SEO.
- Be prepared to discuss your understanding of SEO and content marketing principles during the interview.
ATS Keywords: SEO, content marketing, keyword research, copywriting, attention to detail, content analysis
ASSUMPTION: The application process for this role is likely to be competitive, as it offers valuable experience and the opportunity to work for a leading online pet platform.
🛠️ Tools & Technologies
- Content management system (CMS)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Microsoft Office or Google Workspace
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Care
- Courage
- Openness
- Simplicity
Work Style:
- Collaborative and team-oriented
- Flexible and adaptable
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do I align with zooplus's core values of Care, Courage, Openness, and Simplicity?
- Am I comfortable working in a hybrid environment, with a mix of in-office and remote work?
- Do I have strong communication skills and the ability to work independently?
ASSUMPTION: zooplus values diversity and inclusion, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Balancing work and study responsibilities
- Adapting to a fast-paced, dynamic work environment
- Working with a diverse, international team
- Meeting the high standards set by zooplus for content quality and SEO performance
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to other working student or entry-level online marketing positions, but offers the unique opportunity to work for a leading online pet platform.
- Compared to other roles in the industry, this position offers a competitive salary and benefits package, as well as the opportunity to gain valuable experience in a dynamic, international environment.
- Career paths for this role may include full-time employment with zooplus after graduation, or transitioning to a similar role with another company.
ASSUMPTION: While this role is similar to other entry-level online marketing positions, it offers unique opportunities and challenges specific to the pet industry and zooplus's company culture.
📝 Sample Projects
- Conducting keyword research for a new product launch
- Optimizing content for a specific target audience or region
- Analyzing content performance and providing data-driven recommendations for improvement
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may vary depending on the specific needs of the team and the company.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall online marketing strategy for zooplus?
- What opportunities are there for professional development and growth within the company?
- How does the team collaborate and communicate in a hybrid work environment?
- What is the company's approach to work-life balance for working students?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, and to demonstrate their interest in and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your language skills, relevant coursework, and passion for content marketing and SEO.
- Prepare for your interview by researching zooplus's company culture and values, and by brushing up on your SEO and content marketing knowledge.
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
