📌 Core Information
🔹 Job Title: Working Student Online Marketing (all genders)
🔹 Company: zooplus SE
🔹 Location: Munich, Germany (with remote flexibility)
🔹 Job Type: Part-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (60% in-office, 40% remote)
🚀 Job Overview
Key aspects of this role include:
- Conducting keyword research to optimize e-commerce content
- Researching industry trends and best practices for content projects
- Proofreading and optimizing content for high-quality, engaging, and SEO-friendly on-page content
- Uploading optimized content to the company's CMS
- Building content clusters and optimizing internal linking
- Analyzing content performance and providing insights for continuous improvement
ASSUMPTION: This role is ideal for students seeking practical experience in online marketing, content optimization, and SEO while balancing their studies.
📋 Key Responsibilities
✅ Conduct keyword research to optimize e-commerce content
✅ Research industry trends and best practices to support ongoing content projects
✅ Proofread and optimize content to ensure high-quality, engaging, and SEO-friendly on-page content
✅ Upload optimized content to the company's CMS
✅ Build content clusters and optimize internal linking
✅ Analyze content performance and ranking changes, providing insights for continuous improvement
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work independently while managing multiple tasks.
🎯 Required Qualifications
Education: Enrollment in a relevant university degree program (e.g., Marketing, Communications, or a related field)
Experience: No prior professional experience required
Required Skills:
- Native-level proficiency in one of the following languages: German, English, Hungarian, or Dutch
- Passion for content marketing and strong copywriting skills
- Proficiency in English for effective communication with the team
- Attention to detail
Preferred Skills:
- Basic knowledge of SEO and content management systems (CMS)
- Experience with keyword research tools
ASSUMPTION: Candidates should have a strong interest in online marketing, excellent communication skills, and the ability to work well within a team.
💰 Compensation & Benefits
Salary Range: €12-15 per hour (based on German student employment standards)
Benefits:
- Internal and external training opportunities
- Team events
Working Hours: 20 hours per week (flexible scheduling)
ASSUMPTION: The salary range is an estimate based on typical student employment rates in Germany. Actual compensation may vary based on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (E-commerce)
Company Size: Medium (1,001-5,000 employees)
Founded: 1999
Company Description:
- Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year
- Driven by core values of Care, Courage, Openness, and Simplicity
- Offers a hybrid work setup, with 60% in-office and 40% remote work
Company Specialties:
- Animal and pet supplies
- Retail and E-commerce
- Pet food
Company Website: zooplus.com
ASSUMPTION: zooplus is committed to equal opportunity and values diversity and inclusion among its team members.
📊 Role Analysis
Career Level: Entry-level (Working Student)
Reporting Structure: This role reports directly to the Online Marketing team
Work Arrangement: Hybrid (60% in-office, 40% remote)
Growth Opportunities:
- Gain practical experience in online marketing and content optimization
- Develop skills in SEO, keyword research, and content management
- Potential full-time employment opportunities upon graduation
ASSUMPTION: This role offers a unique opportunity for students to gain valuable work experience in a dynamic and growing industry.
🌍 Location & Work Environment
Office Type: Modern, pet-friendly office environment
Office Location(s): Munich, Germany (with remote flexibility)
Geographic Context:
- Munich is the capital city of Bavaria, Germany, with a population of approximately 1.5 million people
- Known for its vibrant culture, rich history, and high quality of life
- Home to numerous tech and e-commerce companies, offering ample networking opportunities
Work Schedule: Flexible scheduling, with a focus on balancing work and study commitments
ASSUMPTION: The hybrid work arrangement allows students to balance their studies and work responsibilities effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and team members
- Background check and onboarding
Key Assessment Areas:
- Language proficiency and communication skills
- Content creation and optimization skills
- Attention to detail and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your passion for content marketing and online marketing
- Showcase your understanding of SEO principles and keyword research
- Prepare questions to ask the interviewer about the role and company
ATS Keywords: Keyword research, content optimization, SEO, copywriting, attention to detail, online marketing, working student
ASSUMPTION: The application process may vary based on the volume of applicants and the company's hiring needs.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Keyword research tools (e.g., Google Keyword Planner, SEMrush, Ahrefs)
- SEO tools (e.g., Google Search Console, Moz, Screaming Frog)
- Collaboration and communication tools (e.g., Microsoft Office, Google Workspace, Slack)
ASSUMPTION: Familiarity with these tools is not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Care: Show empathy, understanding, and support for colleagues and customers
- Courage: Act boldly and take calculated risks to drive innovation and growth
- Openness: Foster a culture of transparency, collaboration, and continuous learning
- Simplicity: Keep processes and communication clear, concise, and easy to understand
Work Style:
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do I possess strong communication skills and the ability to work well within a team?
- Am I passionate about content marketing and online marketing?
- Can I demonstrate a strong attention to detail and the ability to manage multiple tasks?
ASSUMPTION: Candidates should assess their alignment with the company's values and work style to ensure a successful fit.
⚠️ Potential Challenges
- Balancing work and study commitments
- Adapting to a hybrid work environment
- Meeting the expectations of a dynamic and growing company
- Keeping up with industry trends and best practices in online marketing
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Working Student Online Marketing vs. Intern Online Marketing: Working students may have more responsibilities and independence, while interns may have a more structured and supervised experience
- Working Student Online Marketing vs. Junior Online Marketing Specialist: Junior specialists may have more experience and responsibilities, while working students focus on gaining practical experience
- Working Student Online Marketing vs. Content Creator: Content creators may focus more on creating content from scratch, while working students focus on optimizing existing content
ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in online marketing and content optimization while balancing their studies.
📝 Sample Projects
- Conducting keyword research for a new product launch
- Optimizing existing content for improved search engine rankings
- Researching industry trends and best practices for content projects
ASSUMPTION: These projects are designed to provide students with practical experience and the opportunity to make a meaningful impact on the company's online marketing efforts.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role support the overall goals of the Online Marketing team?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for working students?
- What is the typical career path for someone in this role?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare questions to ask the interviewer about the role and company
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
