Written Content Lead

📌 Core Information

🔹 Job Title: Written Content Lead

🔹 Company: The Bluebird Group

🔹 Location: Bentonville, Arkansas (Hybrid)

🔹 Job Type: On-site (Hybrid)

🔹 Category: Retail

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Creating, editing, and managing content for various digital channels
• Collaborating with clients, cross-functional teams, and the written team
• Developing content strategies that align with curated platforms
• Managing the lifecycle of client projects
• Ensuring alignment with branding and SEO best practices

ASSUMPTION: This role requires a strong balance of creativity, project management, and data-driven decision making. The ideal candidate will be comfortable working with both internal teams and external clients.

📋 Key Responsibilities

✅ Work together with clients, cross-functional team members, and the written team to understand the clients’ priorities and develop content strategies that align with curated platforms.

✅ Assume full responsibility for managing the lifecycle of your clients (meeting preparation, communication, timeline, ad hoc requests, project status, trends, etc.) and accountable for next steps.

✅ Collaborate cross-functionally to align Bluebird content and processes with brand and platform guidelines while maintaining frequent communication with both internal team members and external partners.

✅ For both new and existing content: create compelling and data-driven product content (titles, descriptions, bullet points, and other relevant elements) that improves accuracy, clarity, and overall quality.

✅ Understand and incorporate brand voice guidelines to ensure consistent brand messaging across all copywriting efforts.

✅ Responsible for alignment, process, efficiency, and replication of keyword strategy and execution, identifying and optimizing for data supported opportunities in content.

✅ Enhance operational efficiency within your work, pillar, and peer group utilizing current SEO and AI technology with excellence while identifying future areas of opportunity.

✅ Effectively manage communications, present data, and recommendations in a manner that influences the company's standing, relationships, operations, and outcomes.

✅ Research and recommend industry learnings, technology, trends, and new best practices to the broader content team.

✅ May supervise a small group of team members, assigning and checking work, assisting, and instructing as required, and performing the same work or closely related work as those supervised, a portion of the time.

ASSUMPTION: This role involves a mix of creative writing, project management, and data analysis. The ideal candidate will be comfortable working in a fast-paced environment and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree (or experience equivalent to four years of college) in a related field

Experience: 2 years of related work experience

Required Skills:

• Excellent in Microsoft Office Suite
• Experience in producing and editing compelling and persuasive product copywriting.
• Beginning knowledge of digital marketing principles and tactics within retail
• Experience in SEO and keyword research
• Skilled at managing project timelines to ensure timely completion of deliverables.
• Strong organizational skills and attention to detail
• Able to take constructive feedback as a tool for professional growth.
• Able to digest, analyze, and visualize large sets of data to tell meaningful stories.
• Strong and tactful communication skills (written and verbal) to build relationships with internal and external contacts, discuss problems, present data, and give recommendations.

Preferred Skills:

• Experience in managing a small team
• Familiarity with retail media and insights

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered equivalent. Familiarity with retail media and insights would be beneficial but is not required.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Written Content Lead with 2-5 years of experience in the retail sector in Bentonville, Arkansas)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on retail products
• Professional development opportunities

Working Hours: Full-time, typically 40 hours per week. May require occasional overtime or flexible hours to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Bluebird Group operates in the retail industry, specializing in omnichannel retail services. They help build and grow brands at major retailers like Target, Best Buy, Amazon, and more through connected retail strategy, retail media, creative services, insights, and technology.

Company Size: The Bluebird Group has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration.

Founded: The company's founding date is not specified, but they have been operating since at least 2015.

Company Description:

• An omnichannel retail partner that’s all-in on growth for your brand.
• Driven by data, led by experts.
• Offers a range of services including retail services, creative services, retail media, insights, and omnichannel retail.

Company Specialties:

• Retail services
• Creative services
• Retail media
• Insights
• Omnichannel retail
• Target, Walmart, Best Buy, and Amazon

Company Website: http://www.thebluebirdgrp.com

ASSUMPTION: The Bluebird Group's focus on data-driven decision making and expert-led strategies sets them apart in the retail industry. Applicants should be prepared to work in a fast-paced, data-rich environment.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals with 2-5 years of relevant experience. It offers opportunities for growth and leadership within the content team.

Reporting Structure: The Written Content Lead may report directly to the Content Director or a similar role, depending on the team structure. They may also supervise a small group of team members.

Work Arrangement: This role is on-site with a hybrid work arrangement, requiring employees to be present in the office for a portion of the workweek. The specific office days may vary based on team and project needs.

Growth Opportunities:

• Potential to lead a small team and mentor junior content creators
• Opportunities to expand skills in SEO, data analysis, and project management
• Chance to work on high-impact projects for major retail clients

ASSUMPTION: The Written Content Lead role offers a unique blend of creative, project management, and analytical skills. Applicants should be comfortable working in a dynamic, fast-paced environment and be eager to take on new challenges as they arise.

🌍 Location & Work Environment

Office Type: The Bluebird Group's Bentonville office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 609 SW 8th Street Suite 725, Bentonville, AR 72712, US

Geographic Context:

• Bentonville is located in northwest Arkansas and is known for its vibrant arts scene, outdoor recreation, and high-quality of life.
• The city is home to the headquarters of Walmart and other major retailers, providing ample opportunities for networking and professional growth.
• Bentonville has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The work schedule for this role is typically Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. However, the specific work schedule may vary based on project needs and team dynamics.

ASSUMPTION: Applicants should be comfortable working in a collaborative, fast-paced office environment and be able to adapt to the unique needs of each project and client.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and assess cultural fit
• In-depth interview with the Content Director or a similar role to discuss content strategy, SEO, and project management skills
• Take-home content creation assignment to assess writing and editing skills
• Final interview with key stakeholders to discuss the role's fit within the broader team and company

Key Assessment Areas:

• Content creation and editing skills
• Project management and organizational skills
• SEO knowledge and data-driven decision making
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant content creation, project management, and SEO skills
• In your cover letter, explain why you are interested in the role and how your skills and experiences make you a strong fit
• If given a take-home assignment, use it as an opportunity to showcase your creativity, attention to detail, and ability to incorporate feedback
• Prepare questions to ask during the interview to demonstrate your interest in the role and company

ATS Keywords: Content creation, copyediting, SEO, project management, digital marketing, retail, brand voice, data analysis, communication, collaboration

ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit. Applicants should be prepared to discuss their content creation process, project management strategies, and how they approach SEO and data analysis.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Content management systems (CMS) such as Adobe Experience Manager, Sitecore, or similar
• SEO tools such as Google Search Console, SEMrush, or Ahrefs
• Project management tools such as Asana, Trello, or Jira

ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. Applicants should be comfortable learning new tools and platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Hungry: A desire to learn, grow, and continuously improve
• Humble: A willingness to listen, collaborate, and put the team's success above personal ego
• Excellence: A commitment to delivering high-quality work that meets or exceeds client expectations
• Transparency: Open and honest communication that fosters trust and collaboration
• Relationship: Building strong, lasting relationships with clients, partners, and team members
• Ownership: Taking responsibility for one's actions and decisions, and being accountable for results
• Teamwork: Working collaboratively to achieve shared goals and support one's teammates

Work Style:

• Fast-paced and dynamic, with a focus on meeting tight deadlines and delivering high-quality work
• Collaborative, with a strong emphasis on teamwork and communication
• Data-driven, with a commitment to using data and analytics to inform decision making

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with a diverse range of team members and stakeholders?
• Do you have a strong attention to detail and a commitment to delivering high-quality work?
• Are you comfortable using data and analytics to inform your decision making?

ASSUMPTION: The Bluebird Group values a strong work ethic, a commitment to excellence, and a willingness to collaborate and learn from others. Applicants should be prepared to discuss how their skills and experiences align with these values.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, with tight deadlines and competing priorities
• Balancing creative and analytical tasks, requiring strong attention to detail and data-driven decision making
• Working with a diverse range of clients and stakeholders, each with their own unique needs and expectations
• Keeping up with the latest trends and best practices in content creation, SEO, and digital marketing

ASSUMPTION: The Written Content Lead role can be challenging at times, but it also offers significant opportunities for growth and impact. Applicants should be prepared to take on new challenges and adapt to the unique needs of each project and client.

📈 Similar Roles Comparison

• Unlike traditional content creation roles, this role requires a strong focus on SEO and data-driven decision making
• In the retail industry, content creators must be familiar with retail media and insights to effectively communicate with clients and stakeholders
• This role offers opportunities for growth and leadership within the content team, with the potential to supervise a small group of team members

ASSUMPTION: Applicants should be prepared to discuss how their skills and experiences make them a strong fit for this unique role within the retail industry.

📝 Sample Projects

• Developing a comprehensive content strategy for a major retail client, incorporating SEO best practices and data-driven insights
• Managing the content lifecycle for a high-profile product launch, including copywriting, editing, and proofreading tasks
• Researching and recommending industry learnings, technology trends, and new best practices to the broader content team

ASSUMPTION: The Written Content Lead role offers a diverse range of projects, from creative content creation to data-driven analysis and strategic planning. Applicants should be comfortable working on a variety of tasks and adapting to the unique needs of each project and client.

❓ Key Questions to Ask During Interview

• Can you describe the typical content creation process for a major retail client?
• How does the content team collaborate with other departments, such as retail media and insights, to ensure consistent brand messaging and alignment with client needs?
• What opportunities are there for growth and leadership within the content team?
• How does the company support the professional development of its employees?
• What is the work-life balance like for this role, and how does the company support work-life balance for its employees?

ASSUMPTION: Applicants should use the interview process as an opportunity to learn more about the role, the team, and the company. They should also be prepared to discuss their own skills, experiences, and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant content creation, project management, and SEO skills
• In your cover letter, explain why you are interested in the role and how your skills and experiences make you a strong fit
• Prepare questions to ask during the interview to demonstrate your interest in the role and company
• If given a take-home assignment, use it as an opportunity to showcase your creativity, attention to detail, and ability to incorporate feedback
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.