📌 Core Information
🔹 Job Title: X Content Creator
🔹 Company: Coinbase
🔹 Location: Remote - USA
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote - USA)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for Coinbase's social media presence
- Monitoring Twitter/X trends and competitor activity
- Collaborating cross-functionally on product and brand marketing campaigns
- Engaging directly with the crypto community
- Analyzing performance metrics to optimize content strategy
ASSUMPTION: This role requires a deep understanding of social media landscapes, particularly Twitter/X, and a passion for crypto and blockchain technology.
📋 Key Responsibilities
✅ Create high-quality, engaging content for brand and executive channels, ensuring alignment with overall company messaging and brand voice
✅ Monitor Twitter/X trends, conversations, and competitor activity to identify opportunities for timely and relevant content creation
✅ Work cross-functionally on product and brand marketing campaigns to bring them to life on Twitter/X
✅ Monitor, advise on, and respond to FUD through short-term and long-term strategies
✅ Engage directly with the crypto community, responding to mentions, and building relationships
✅ Analyze performance metrics to continuously optimize content strategy and improve engagement
✅ Be flexible with working hours as crypto never sleeps, and sometimes neither do we
ASSUMPTION: This role requires a strong work ethic, adaptability, and the ability to thrive in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience as a content creator, preferably in the crypto or tech industry
Required Skills:
- Deep understanding of social and new media landscapes
- Passion for crypto and economic freedom
- Strong background in building and engaging with a social media following, especially on Twitter/X
- Proven experience as a talented copywriter and memer
- Direct communication style; despises corporate speak
- Thick skin – open to feedback and does not get emotionally affected
- Born and raised in the Twitter/X trenches
- Experience with clipping and editing videos
- Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment
Preferred Skills:
- Experience creating content for other social media platforms
- Solid working relationships with social and new media
- Understanding of the regulatory, security, political, and technical landscapes influencing cryptocurrency
ASSUMPTION: Candidates should have a strong portfolio showcasing their content creation skills and a proven track record of growing and engaging with a social media following.
💰 Compensation & Benefits
Salary Range: $140,080 - $164,800 USD (target annual salary, may vary based on location and experience)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Target bonus and target equity
Working Hours: Flexible, with a focus on results and productivity
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on digital currency and blockchain technology
Company Size: 1,001-5,000 employees (as of 2023)
Founded: 2012
Company Description:
- Founded in 2012, Coinbase is a digital currency wallet and platform where merchants and consumers can transact with new digital currencies like bitcoin, ethereum, and litecoin
- Coinbase's mission is to bring more innovation, efficiency, and equality of opportunity to the world by building an open financial system
- The company aims to make digital currency accessible and approachable for everyone
Company Specialties:
- Digital Currency
- Software
- Payment Processing
- Bitcoin
- Technology
- API
- Cryptography
- Bitcoin Exchange
- Digital Currency Exchange
- Virtual Currency
- FinTech
- Ethereum
- Ether
- and Blockchain
Company Website: www.coinbase.com
ASSUMPTION: Coinbase is a well-established company in the crypto industry, known for its user-friendly platform and commitment to innovation.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the CT Lead and works closely with communication teams
Work Arrangement: Hybrid (Remote - USA) with a focus on results and productivity
Growth Opportunities:
- Potential to grow within the content creation team or explore other opportunities within Coinbase
- Chance to work on high-impact projects and campaigns that shape the company's public image
- Opportunity to learn from and collaborate with experienced professionals in the crypto industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on Coinbase's social media presence.
🌍 Location & Work Environment
Office Type: Remote-first with occasional in-person participation required throughout the year
Office Location(s): Remote - USA
Geographic Context:
- Coinbase is a remote-first company, allowing employees to work from anywhere in the United States
- The company occasionally hosts team and company-wide offsites to foster collaboration, connection, and alignment
- Coinbase has a strong presence in the United States and is expanding its global footprint
Work Schedule: Flexible, with a focus on results and productivity
ASSUMPTION: This role requires a self-motivated individual who can thrive in a remote work environment and balance their time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the content team
- Final interview with the CT Lead
Key Assessment Areas:
- Candidates' understanding of social media landscapes and trends
- Candidates' passion for crypto and blockchain technology
- Candidates' content creation skills and portfolio
- Candidates' ability to thrive in a fast-paced, remote work environment
Application Tips:
- Tailor your resume and cover letter to highlight your content creation skills and passion for crypto
- Include relevant examples of your work, such as successful social media campaigns or viral content
- Be prepared to discuss your understanding of crypto Twitter/X best practices and trends
ATS Keywords: Content Creator, Social Media, Crypto, Twitter/X, Community Engagement, Performance Analysis, Video Editing, Organizational Skills
ASSUMPTION: Coinbase uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Twitter/X
- Hootsuite or similar social media management platforms
- Video editing software (e.g., iMovie, Adobe Premiere Pro)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in using social media platforms, video editing software, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Build with love
- Focus on the customer
- Always learn
- Be bold
- Be clear
- Be honest
- Be open
- Assume good intent
- Be decisive
- Bias towards action
- Get stuff done
Work Style:
- Results-driven and focused on outcomes
- Collaborative and open to feedback
- Adaptable and comfortable with change
- Passionate about crypto and blockchain technology
Self-Assessment Questions:
- Do you align with Coinbase's company values, particularly "Build with love" and "Focus on the customer"?
- Are you comfortable working in a remote, results-driven environment?
- Do you thrive in a fast-paced, collaborative work environment?
ASSUMPTION: Coinbase values a strong cultural fit and looks for candidates who align with their company values and work style.
⚠️ Potential Challenges
- The fast-paced, always-on nature of crypto and social media can be demanding and stressful
- Working remotely requires strong self-motivation and time management skills
- Coinbase's commitment to innovation and rapid growth may lead to frequent changes and uncertainty
- The crypto industry is subject to regulatory and market fluctuations, which can impact the role and responsibilities
ASSUMPTION: Candidates should be aware of these potential challenges and ensure they are comfortable with the demands of the role and work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on crypto Twitter/X and Coinbase's social media presence
- Similar roles in other companies may have a broader focus on social media platforms or different industries
- Career progression in this role may involve moving into a management or strategic position within Coinbase's content creation team or exploring other opportunities within the company
ASSUMPTION: This role offers a unique opportunity to work on Coinbase's social media presence and engage with the crypto community.
📝 Sample Projects
- Creating a viral Twitter/X campaign to raise awareness about a new Coinbase feature or product
- Developing a series of engaging videos to educate the crypto community about Coinbase's services and benefits
- Collaborating with the content team to create a comprehensive social media strategy for an upcoming Coinbase event
ASSUMPTION: These sample projects illustrate the types of initiatives the successful candidate might work on in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Coinbase's overall content strategy and marketing efforts?
- What are the most significant challenges facing the content creation team currently, and how can this role help address them?
- How does Coinbase support the professional development and growth of its content creation team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Coinbase foster a positive and inclusive work environment, particularly for remote employees?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content creation skills and passion for crypto
- Include relevant examples of your work, such as successful social media campaigns or viral content
- Prepare for your interview by researching Coinbase's mission, values, and recent projects
- Follow up with the hiring manager within a week after your interview to express your enthusiasm and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
