📌 Core Information
🔹 Job Title: X/Twitter Social Media Manager (Remote - Global - Non-USA)
🔹 Company: Token Metrics
🔹 Location: Remote (Global - Non-USA)
🔹 Job Type: Full-time Contractor
🔹 Category: Marketing & Communications
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Global - Non-USA)
🚀 Job Overview
Key aspects of this role include:
- Driving engagement and community building on X/Twitter for a global crypto audience
- Creating high-impact, on-brand content and leveraging platform trends to boost visibility
- Collaborating with internal stakeholders to align messaging and optimize content performance
- Establishing a distinct, authentic brand voice that resonates with the crypto community
ASSUMPTION: This role requires a strong understanding of the crypto industry, exceptional writing skills, and the ability to adapt quickly to trends and news cycles on X/Twitter.
📋 Key Responsibilities
✅ Develop and execute a comprehensive X/Twitter content strategy
✅ Create original tweets, threads, and content in real time to ride trends and crypto news cycles
✅ Monitor and engage with the community, influencers, and key voices in the industry
✅ Collaborate with internal stakeholders to align messaging
✅ Analyze metrics and optimize content performance weekly
✅ Establish a distinct, authentic brand voice that resonates with the crypto community
ASSUMPTION: This role requires a proactive approach, strong communication skills, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3+ years of social media experience, with a strong focus on X/Twitter
Required Skills:
- Deep knowledge of crypto or exceptional writing skills and meme fluency
- Experience using social media management tools (e.g., Sprout Social, Hootsuite, X Pro)
- Strong understanding of analytics and KPIs for social success
- Ability to think fast, adapt, and execute in real time
Preferred Skills:
- Experience in crypto, Web3, or financial services
- Background in journalism, content creation, or community building
ASSUMPTION: Candidates with a proven track record in social media management and a passion for crypto will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $90,000 USD per year (based on experience and location)
Benefits:
- Flexible work hours and remote work arrangement
- Opportunities for professional growth and development
- Competitive benefits package (details not specified)
Working Hours: Full-time (40 hours per week, with flexibility for real-time content creation)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Token Metrics is a cryptocurrency investment research platform driven by machine learning and artificial intelligence, helping investors build profitable portfolios.
Company Size: Small (11-50 employees) - This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.
Founded: 2018 - Token Metrics was founded by Ian Balina and has since grown to serve thousands of customers worldwide.
Company Description:
- Token Metrics helps crypto investors build profitable portfolios using AI-based crypto indices, rankings, and price predictions
- The company caters to a diverse set of customers, from retail investors and traders to crypto fund managers, in more than 50 countries
- Token Metrics is driven by a passion for crypto and a commitment to providing actionable investment insights
Company Specialties:
- Cryptocurrencies
- Blockchain
- Investing
- Technical Analysis
- Fundamental Analysis
- Financial Media
Company Website: tokenmetrics.com
ASSUMPTION: Token Metrics' focus on AI-driven research and its global customer base make it an attractive opportunity for candidates interested in crypto and technology.
📊 Role Analysis
Career Level: Mid-level - This role requires a balance of experience and adaptability, with opportunities for growth and development.
Reporting Structure: The Social Media Manager will report directly to the Marketing team and collaborate with various internal stakeholders.
Work Arrangement: Remote (Global - Non-USA) - This role offers flexibility and the opportunity to work from anywhere in the world (excluding the USA).
Growth Opportunities:
- Expanding the company's global presence and influence on X/Twitter
- Developing and implementing innovative social media strategies
- Potential career progression into leadership or management roles within the marketing department
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's social media presence and grow professionally within the crypto industry.
🌍 Location & Work Environment
Office Type: Remote - This role does not require a physical presence in an office.
Office Location(s): Global (excluding the USA) - Candidates can work from anywhere in the world, except for the United States.
Geographic Context:
- The global nature of this role allows for a diverse and international work environment
- Candidates should be comfortable working in a remote, distributed team and managing their own time effectively
- This role may require occasional collaboration with team members in different time zones
Work Schedule: Full-time (40 hours per week) with flexibility for real-time content creation - Candidates should be prepared to work outside of standard business hours when necessary to capitalize on trends and news cycles.
ASSUMPTION: The remote nature of this role requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Social media challenge or test project to evaluate content creation and strategy skills
- Final interview with the marketing team to discuss the role, company, and expectations
Key Assessment Areas:
- Candidates' understanding of the crypto industry and X/Twitter trends
- Writing skills and ability to create engaging content in real time
- Strategic thinking and ability to develop and execute a content strategy
- Cultural fit and alignment with Token Metrics' values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your social media experience, crypto knowledge, and relevant skills
- Include examples of your previous social media work, if available
- Prepare for the social media challenge or test project by researching recent crypto trends and news
ATS Keywords: X/Twitter, Social Media Management, Content Creation, Crypto, Writing Skills, Meme Fluency, Analytics, KPIs, Real-Time Execution, Trend Analysis, Collaboration, Brand Voice, Engagement Strategies, Influencer Interaction, Content Strategy, Performance Optimization
ASSUMPTION: The application process for this role may be competitive, and candidates should be prepared to demonstrate their unique qualifications and passion for crypto.
🛠️ Tools & Technologies
- X/Twitter
- Social media management tools (e.g., Sprout Social, Hootsuite, X Pro)
- Analytics tools (e.g., Twitter Analytics, Google Analytics)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: Candidates should be comfortable learning and using new tools and platforms as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Passion for crypto and blockchain technology
- Commitment to providing actionable investment insights
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Adaptable and able to work in a fast-paced, dynamic environment
- Self-motivated and able to manage time effectively in a remote work setting
- Strong communication and collaboration skills
- Data-driven and analytical mindset
Self-Assessment Questions:
- How do you stay up-to-date with the latest crypto trends and news?
- Can you provide an example of a successful social media campaign you've managed, and how you optimized its performance?
- How do you balance the need for real-time content creation with strategic planning and analysis?
ASSUMPTION: Candidates who share Token Metrics' passion for crypto and demonstrate a strong work ethic and adaptability will be well-suited to this role.
⚠️ Potential Challenges
- The fast-paced and ever-changing nature of the crypto industry may require candidates to adapt quickly and continuously
- The remote work arrangement may present challenges in terms of time management, communication, and collaboration
- The global nature of this role may require candidates to work outside of standard business hours to capitalize on trends and news cycles
- The competitive nature of the crypto industry may necessitate a strong understanding of market trends and a proactive approach to content creation
ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on X/Twitter and the global crypto community, but similar roles may exist in other companies with a focus on social media management or content creation
- Candidates should research other social media management roles in the crypto and fintech industries to better understand the market and competition
- Career paths in this field may include progression into leadership or management roles within the marketing department, or transition into other areas of the business, such as product management or strategy
ASSUMPTION: Candidates should be proactive in researching the market and understanding the competitive landscape to position themselves effectively for this role.
📝 Sample Projects
- Develop a comprehensive content strategy for a fictional crypto company's X/Twitter presence, including target audience, key messaging, and content pillars
- Create a series of engaging tweets and threads that capitalize on a recent crypto news event or trend
- Analyze the performance of a fictional social media campaign and provide data-driven recommendations for optimization
ASSUMPTION: Candidates should approach these sample projects with a strategic mindset and a deep understanding of the crypto industry and X/Twitter trends.
❓ Key Questions to Ask During Interview
- How does Token Metrics differentiate itself from other crypto investment research platforms?
- Can you describe the company's approach to social media and content creation, and how this role fits into that strategy?
- How does Token Metrics support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company foster a collaborative and inclusive work environment, particularly in a remote setting?
ASSUMPTION: Candidates should use the interview process to gather information about the company, its culture, and the expectations for this role, while also demonstrating their unique qualifications and passion for crypto.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media experience, crypto knowledge, and relevant skills
- Prepare for the social media challenge or test project by researching recent crypto trends and news
- Follow up with the hiring manager after your initial application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
